Social Media Nigeria is the biggest technology conference in Nigeria that gathers thought leaders, business owners and marketing executives annually.

1. March 2nd, 2017
www.socialmedianigeria.org
Maiden Edition
SocialMEDIA NIGERIA
IMPACT OFIMPACT OFIMPACT OF
TECHNOLOGY ON SMEs
Why Every
Entrepreneur
Needs to Learn
Digital
Skills
EMMANUEL OTORI
Founder, Social Media Nigeria
How Sahara Cable
is Shaping News
Reportage in
Africa

2. Social Media Nigeria 2017
TheFirsteditionof SocialMediaNigeriahad 6speakers as
Shuaibu Omeiza– Founder,SaharaCable.com
MarilynOgbebor-Speakers'CornerTrust Nigeria
AliyuIlias-Founder,NigeriaCustomer ServiceAwards
DorisEgberamen– Country Director,PUSH Africa
EkaetteUmoh –ManagingDirector,Business Support MFB
VENUE: Abuja EnterpriseAgency,Abuja.
Emmanuel Otori, the Convener, while delivering his welcome address
pointed to the fact that Small and Medium enterprises in Nigeria should take
advantage of the technological tools available to ensure the growth of their
businesses in a short while. Some areas to leverage on include customer
service management using social media pages, opportunity to reach
prospects using tools that helps with bulk mailing service as well as
consistent and provenstrategieson how to growone'snetwork organically.
He explained that the monopoly of using the traditional media for marketing
and advertising is shifting to digital media, and acquisition of up to date
skills to understand the emergence of these tools is very important. He
mentioned that with the success recorded in the first edition which held on
Thursday March 2, 2016, efforts would be made to host the second edition as
well as secure sponsors for the mutual benefit of promoting the tech brand as
YOUR ONLINE NEWS PORTAL
About Social Media Nigeria
Social Media Nigeria is the conference series for senior-level, hybrid professionals
who are both marketing- and tech-savvy: marketing technologists, creative
technologists, growth hackers, data scientists, digital strategists and Small
businesses.
The conference is a vendor-agnostic forum for understanding the breadth of social
media technologies and how organizations can effectively integrate them into their
marketing strategy and operations.
Social Media Nigeria is an inspiring, cross-pollinating experience that transcends
the traditional boundaries between marketing and IT, and encourages creative
collaboration across the organization.
Social Media Nigeria attracts between 300-800 attendees physically as well as a
virtual audience, which provides unparalleled opportunity for your company to
demonstrate leadership, network with policymakers, and engage an influential
audience on key issues regarding your business operations.

3. 50% ENTREPRENEURS ATTENDED
25% USE SOCIAL MEDIA FOR BUSINESS
25% INTEND TO START A BUSINESS
www.speakerscorner.com.ng
to learn how they are promoting
public debates in Nigeria
VISIT
SPEAKERS’
CORNER
TRUST NIGERIA

4. P A R T N E R S
...celebrating service excellence in Nigeria
...celebrating service excellence in Nigeria
Content is king – The significance of Blogging
Although not the only way to increase brand
awareness, blogs are an effective, and low-cost tool
for this. Unlike other marketing methods, blog posts
continue to bring in traffic long after they were first
published. As previously mentioned, regularly
posting valuable information that is relevant to your
audience has the potential to increase the number of
websites linking to your content, while it definitely
improves your visibility in search. Your brand
awareness grows not only as a result of your company
being more visible online, but also through having
morepeopletalkingaboutit.
Enquiries: 08035051994, 07085804772 E-mail: info@socialmedianigeria.org
We desire to empower young people by
changing their mindset,
challenging them to look inward and
develop capacity as they maximize their potentials.
Howto IncreaseYour Sales Using Automation
Marketing automation qualifies leads based on their
behavior so the sales team can only talk to the leads that
aretrulyinterested.
Additionally, marketing automation can “warm up”
leads that are not ready to buy. It might not be worth
your sales person's time to call or email all the leads in
your database. That's where marketing automation steps
in. It can send an automated series of email personalized
for that lead. If it is their first time to the site, they might
receive a list of helpful articles. If they visited more than
a year ago, marketing automation could reach out and
ask iftheyarestillinterested.
These check-ins bring customers back into the buying
cycle and move them closer to purchasing. The
automated messaging will also help weed out people
who are just browsing versus people who are worth the
timeandeffortofasalesperson.