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Brand & Reputation Management
     Luke Williams, RT Media
It's all about Risk
Risks
Association to a “poor quality” event
Low attendance
Negative event feedback
Poor communication
“Good but not magical”
Smarter Communication
Smarter Communication
Consistent messages from all staff
Incident handling
Good quality information
Customer service
Add the Magic
Add the Magic
Behind the scenes
Expanding the discussion
Capture unexpected moments
Amplify good noises
Brand Love
Brand Love
Trusted
Desired
Understood
Valued
Sharing the love
Six Magic Tricks
Publicize the social & online content
Follow speakers & leverage their network
Create a twitter list of attendees/speakers
Post pictures, RT things & blog posts
Schedule updates & link to information
Equivalent support costs (ROI) £10?
Thank You!

 @alukeonlife / @RT_media
        #LiveTech

                 Illustrations © RT Media
         Photos used under CC license from Flickr:
Risk – ScottHamlin / Phone – Esparta / Magic – HoyvinMayvin

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LiveTech'11 - Social Media for Events, Brand & Reputation Risk Management