Communication saves lives - Digital wave 2016
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This document discusses using new technologies like GoPro cameras, 360 video, virtual reality, Snapchat, and YouTube to help communicate the important work of lifeboat crews and save more lives through increased awareness. It also mentions inviting people to lunch and connecting on social media to further discuss these ideas.
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Communication saves lives - Digital wave 2016
- 1. Click to edit Master title style RNLI.org Communication saves lives Luke Williams,RNLI
- 2. Click to edit Master title styleI wanted to make robots
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- 4. Click to edit Master title styleHow do we take people here?
- 5. Click to edit Master title styleGoPro helmet cameras
- 6. Click to edit Master title style360 video
- 7. Click to edit Master title styleVirtual reality
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- 11. Click to edit Master title stylePoem GIFs?
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- 14. Click to edit Master title style
- 15. Click to edit Master title styleSnapchat
- 16. Click to edit Master title styleSnapchat
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- 18. Click to edit Master title style@thelifeboatcrew
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- 23. Click to edit Master title styleYouTubers
- 24. Click to edit Master title styleCarnage
- 25. Click to edit Master title styleFail
- 26. Click to edit Master title styleLADbible
- 27. Click to edit Master title styleI wanted to make robots
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- 29. Click to edit Master title style Thanks! Come and say hello at lunch @alukeonlife
Editor's Notes
- Hi I’m Luke – I’m going to talk a bit about how my job in digital helps to save lives
- 12 – I wanted to make robots – now I work at RNLI in the social media team
- A big part of my job is to make sure people see safety messages that could save their lives If they don’t know who we are, or what we do – why would they listen to us or tell their friends and family?
- So we need to show people, what we do as close as they can get to the action
- Try and create things that people might share – everyone loves an animal rescue Part of our job as a team is to find the best content of rescues from around the coast, edit the footage to be short enough that people willl watch and share it to – this helps people understand who we are
- Sometimes we get great pictures – like this little chap who we helped back to sea 95% of the people that work for the RNLI are volunteers We support them to do their job, provide training and graphics they can use to talk about the RNLI One of our challenges is that some stations don’t have anyone who can run their social media account So if you wanted to get some experience, towards making social media part of a career, ask at local groups/clubs if they need any help
- Sometimes the things we do, are less serious - one of my colleagues wrote a poem and it got shared thousands of times
- I’ve spent 3 days wearing a replica of old lifeboat crew kit – to show how our lifejackets and jackets have improved through time It comes back to one big challenge
- ½ the people that die at the coast every year had not intended to go into the sea Most of those that were planning to go in the sea like sailors, kayakers, fishermen they know who we are, so we can talk to them about safety around the water and try and prevent those accidents from happening, some are easier than others
- So we have to try and find people in other ways – we started using newer apps like instagram Share good content from other people Isaac Nash story
- Couple of years ago, we started trialling snapchat
- This summer we took it all around the UK and our lifeguards ran snapchat
- We worked with the lifeguard teams and their managers to make it happen Provide support and ideas – mostly we had to persuade their bosses Worked really well for us, looking at expanding it to do more days in the lives of our volunteers
- I also work to help people that suport us – the lifeboatcrew is run by a member fo the public, when we saw it we got in touch and made sure they’ve had any safety info and been involved when they can – encouraging people who can tell our story
- Started off with a small beach builder guide last year
- Worked really well, smashed all targets for people that got involved
- This year made a survival mode game to teach safety lessons while playing minecraft
- Worked really well for us – aprt from Pokemon go got really popular
- Who knows who this is? 300,000 doing pranks and dares –
- we had to fish him out of the thames – fast flowing, cold water shock made it difficult for him to breath
- Water is reallynot good to drink – this is just after he was sick – oops – work with people we might not want to He started getting attacked on social media – So we got in touch and gave him some safety advice to share when he was on tv + radio Donated profits from that video to us
- Or that we might not think we need to – 70% of people who drown are young men – so we worked with people that had an audience of young men (and women) We made an interactive video – choose your own adventure where you are with your mates – pick which route you walk home What you d when your mate falls in Different endings with a safety message
- This kid wanted to maek robots – 5 years later had first emial addr 4 years later in 1998 google was launched In 2004 Facebook was launched, by 2008 I started working in social 2011 snapchat and minecraft first released
- One of my highlights was talking about Bitcoin project – digital currency, RNLi was 1st main charity to accepot it – I led project In 3 years time, there’ll be jobs in digital that don’t even exist now When you join the workforce, being able to learn and use these new things will make you valuable to companies At RNLI I’m working with some colleagues to set-up reverse mentoring – getting new younger employees to teach digital skills to those that don’t know them Point of all of this is that I couldn’t have planned or known fully what I wanted to do, as it hadn’t been invented yet
- Come and see us, have a go on VR headset – meet Megan on panel and started at RNLI as an apprentice in marketing,Nikki who’s now an online editor and a blogger