According to Desmond Brifu, building lifelong customer relationships is directly proportional to increasing sales, decreasing customer attrition, delivering invaluable marketing, improving employees’ morale, and turning prospects into high-paying and loyal customers.

1. Build Life-Long
Customer
Relationships

2. A good customer relationship is when the
customers have a consistent customer
experience every time they interact with
the business and leaves them with a
good impression. There is mutual regard
and understanding between the
customers and business thus extends for
a long period of time.

3. Steps To Build Long-Term Relationships
• Use analytics to gain insights
• Ask your audience on social media
• Use innovative research tools
• Create buyer personas
• Create marketing personas
• Focus on online/offline trends
• Perform competitive research

4. Focus on Personalization
Most employers and managers think that
sending out personalized emails can
create connections with consumers.
Although this is one way to build long-
term relationships, personalization
means interacting and engaging with and
reacting to customers at the individual
level.

5. Create Engaging Content
According to Desmond Brifu, the best
way to build long-term customer
relationships is to create relevant and
engaging content at the right time. The
purpose is to streamline the customer
journey as they move through the
purchasing cycle.

6. Streamline Customer Relationship
Management (CRM)
The purpose is to understand what
customers want to purchase, design a
better product based on their preferences,
and use the right ways to promote it. In
addition, generating insights using a CRM
tool is an excellent way to customize your
products/services, ensuring long-lasting
customer relationships, increased sales,
and higher returns on investments (ROIs).

7. About US
Desmond Brifu is an enthusiastic, results-driven sales representative at Mercedes-Benz of Cherry
Hill whilst also being a savvy real estate investor. Desmond to maintain strong client relationships
that generate repeat business.