4. Goals and Challenges
Vision: to democratize
fashion and design in style
footwear and accessories
for the world
Mission: to become the first
choice for style and value
in footwear and
accessories for our target
customers
There has been problems
in China due to labor laws
with Payless’ production in
the past decade
Payless has been
increasingly involved in the
community for many years
Happy Feet = Happy Family
5. New Media
Payless has a
Twitter page
and a Facebook
page….
But it’s all about
effort
Payless explains on its
website that they
mainly advertise in
magazines and
print outs.
6. Who’s Hotter?
It’s like the saying “make new friends but keep the
old, one is silver and the other’s gold.
OLD
<
NEW
>
7. The campaign is not complete
without Online presence!
There needs to be a mention of
their work online.
Facebook
Twitter
9. Metrics of Success
By using tools such as
Google Analytics we
can see how much
traffic our site is
getting
(Instead of relying on
print!)
Twitter:
# of Followers
# of @mentions
# of retweets
Facebook
# of participants in
online contests
# of “Likes”
Blog
Information can be
transferred quickly to
and from customers
All having little to no cost!
