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Online Marketing 1
What you should know about Online Marketing 2
What is it?
- People think it is how their particular brand is perceived online ,[object Object]
 With the emergence of social media, online marketing is about engagement and two-way conversations,[object Object]
Growth in Internet usage
As of 2008, 1,000,000,000 internet devices 300,000,000 active members on Facebook 100,000,000 YouTube videos viewed per day 7
Growth in mobile devices
Growing alternative for internet connectivity 80% of Twitter usage is from mobile devices iPhone uses a disproportionate amount of bandwidth 9
Social Media has changed the landscape
3 out of 4 Americans use social technology Because 2/3 of global internet population visit social networks 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers 11
Common Mistakes
Not understanding your target audience Using only one form of marketing Sending inconsistent messages 13
Key Online Marketing Strategy Elements
SEO/SEM Email/Database Web 2.0 15
How can PWC help and why? 16
Expertise 17
Data ,[object Object]
E-commerce
BBS (e.g. PHPBB),[object Object]
Live Chat and Streaming Video Integration
Discussion Forums, Forms, Newsletters
Social Media Mentorship
Mobile Platform Support and Design
Evaluation and Education

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