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  1. 2. <ul><li>Demogics: </li></ul><ul><li>Demographic </li></ul><ul><li>Gender </li></ul><ul><li>Age </li></ul><ul><li>Psychographic </li></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><li>Geographic </li></ul><ul><li>  </li></ul>
  2. 3. Health Conscious People Young Urban Professionals Working Couples Families People passionate about taste, flavor, aroma and health
  3. 4. <ul><li>. </li></ul><ul><li>We position ourselves </li></ul><ul><li>as a product that epitomizes </li></ul><ul><li>“ Discover Tea as Intended By Nature”. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  4. 5. <ul><li>. </li></ul>
  5. 6. <ul><li>Strategy </li></ul><ul><li>Ansoff Matrix </li></ul>
  6. 7. <ul><li>Product </li></ul><ul><ul><li>Features </li></ul></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul>
  7. 9. Profit & Loss Account Yr 1 Sales Rs.49690800 Cost of purchasing Rs.25200000 Gross profit Rs.24490800 Depreciation Rs.350000 Rent Rs.6000000 Salaries Rs.3600000 Transport charges Rs.1353600 Power and fuel Rs.700000 Packaging material Rs.676800 Marketing expenses Rs.49690800 Miscellaneous expenses Rs.500000 Net profit Rs.-38380400
  8. 10. Break-Even Analysis Sales Rs.49690800 Variable Cost Rs.27930400 Contribution Rs.21760400 Contribution per unit Rs.321.51891 Fixed Cost Rs.60140800 BE units 187052.14 units BE sales Rs.130936497 BE period 2.6350249 years