To effectively connect with Generation Z, brands should propose services rather than impose them, focus on regular value provision, and utilize digital channels to engage with them meaningfully. Generation Z, born between 1992 and 2010, values action over talk, seeks evidence of positive impact, and thrives in a digitally connected environment. Brands must adapt to their flexible nature and cater to their daily life experiences.

1. GEN Z
takeaways

2. 02.2015
CONNECT// GENERATION Z
www.alexandre-meyer.com

3. 3 takeaways
Connect your brand
with GENERATION Z

4. FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide - even on a daily/
weekly basis - (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS

5. THIS IS
WHY

6. Gen Z /a Generation
in the making
Young (born between 1992 & 2010). They are still learning
and building the personality based on the experiences they live

7. • BORN IN AN IMPERFECT WORLD; THEY ARE
USED TO DEAL WITH THAT
• THEY DON’T TAKE (SOCIAL) NORMS FOR
GRANTED / THIS IS HOW THEY CONTRIBUTE
TO BUILD THE NORMS OF TOMORROW
1CONVENTIONS & RULES
ARE NOT ENOUGH

8. • GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS:
great talks are not enough to convince them about the good will of
brands. They care about acts. Especially when those acts have an
impact in their daily local life (proximity could be an asset for brands).• THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING:
they are very flexible to change & adaptation is what they do to protect
their wellbeing & freedom.
2LESS TALK & MORE ACTION

9. 2
LESS TALK & MORE ACTS
LUCID
SOLIDARY
MATURE

10. CONNECTED GENERATION
3
• DIGITAL AS A DAILY OPERATIONAL SUPPORT:
digital (in all its forms) is part of their daily life for
social networking, needs, services (orientation,
information…)

11. 3
CONNECTED GENERATION
80% of
Gen-­‐Z
are
constantly
connected
to
Internet
MOBILE is
the
most
used
device
among
this
popula9on

12. TAKEAWAYS

13. FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide -even on a daily/
weekly basis- (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS

14. Let’s Talk !
www.alexandre-meyer.com
contact@alexandre-meyer.com
https://www.linkedin.com/in/alexandremeyer