RANKIN Rankin covers a few different categories, them being: Portrait, which are mostly celebrity portraits, fashion and style. Nearly all of the photographs Rankin takes are in a studio. He also takes photographs of specific genres such as hair, beauty, lingerie and sport which are all for advertisement purposes. The purpose of his photographs are generally for advertisement, fashion and magazines. PORTRAIT ADVERTISEMENTThis portrait photograph of Adele, like most This is one of Rankins advertisement photographs, again it isof Rankins work has been taken in a identified as being one of Rankin’s works as it is in a studio, with anstudio. A strong light and heavy make up infinity wall to produce an even background. There is bright lightinghas been used and also a wind machine to and strong make up. It is a very high fashion shoot, the modelscreate some interest in the way her hair hair, make up, clothes and even pose suggest this. Also we know itlies. It is very posed, as her lips are pouted is for an advertisement as when the photograph has been editedand her eyes are very fixed. ‘THOMAS WYLDE’ has been printed onto it and the model is clearly holding one of his bags which gives a focus point and we know what the photograph is selling.