Paul Johnston shares his learnings on developing apps for the corporate world, and the differences between business and consumer apps. These simple tips can be applied to any app development, whether for business or consumers. Bring your own tips to share too, as well as an open Q&A on building apps for enterprise.

1. padajo
the enterprise mobile and apps consultancy
5 top tips for
building
enterprise apps
Paul Johnston

2. padajo
the enterprise mobile and apps consultancy
Introduction
• A bit about me
• A bit about padajo

3. padajo
the enterprise mobile and apps consultancy
Why enterprise?
• Money
• Maintenance
• Longevity

4. padajo
the enterprise mobile and apps consultancy
Why enterprise?
On the other hand...
• Harder and longer to sell-in
• No room for failure
• Higher expectations

5. padajo
the enterprise mobile and apps consultancy
Remember...
Business requirements sometimes
require non-optimal solutions.
This happens more often than with
consumer-based apps.

6. padajo
the enterprise mobile and apps consultancy
What else is different with
enterprise?
• UI over design
• How it’s used, not user numbers
• Key reporting, not analytics
• ROI, not ARPU

7. padajo
the enterprise mobile and apps consultancy
Top tip:
Don’t focus on design, but UI
• Wireframe, wireframe, wireframe
• Do you even need a designer?
• Functional UI, not fancy
• Ensuring use by users is priority

8. padajo
the enterprise mobile and apps consultancy
Top tip: Mobile increases
engagement, but reduces
content
• No need to entice users
• Focus on measurable business benefits
• Focus on business measures that matter
• Engage their audience for a specific
purpose

9. padajo
the enterprise mobile and apps consultancy
Top tip: QR codes are great
engagement tools
Paul Johnston
• Inherently mobile, so ensure pages
Founder
optimised for mobile
• +44 (0)1908 925072
More trackable within
the enterprise market
+44 (0)7984 820767
paul@padajo.com
@PaulDJohnston

10. padajo
the enterprise mobile and apps consultancy
Top tip: Enterprise is
complex, but the best mobile
tools are simple
• Clearly identify the business need before
considering solutions
• Simple solutions that meet business
need make everyone look good
And now a real life example...

11. padajo
the enterprise mobile and apps consultancy
They wanted:
An app to increase usage of a device,
increase brand loyalty and increase sales
We created:
A mobile communication
platform with impressive
engagement rates

12. padajo
the enterprise mobile and apps consultancy
Top tip: It seems obvious, but
it’s not a desktop device!
• Look at how to remove data from
screens, not add to it
• Make sure designs and wireframes are
printed to the device size
• Push back on design guidelines which
aren’t mobile friendly

13. padajo
the enterprise mobile and apps consultancy
We couldn’t stop at just five...
• Think short term, hope long term
• Make the user feel exclusive and special
• Make sure messaging is kept minimal
• Real-time feedback is very valuable
• Think of business benefit before tech
• Keep it simple!

14. padajo
the enterprise mobile and apps consultancy
Top tip: Real-time feedback
is very valuable
• Businesses like instant data
• Users like to share stuff
• Build your apps to create an employee
buzz, whilst providing valuable data

15. padajo
the enterprise mobile and apps consultancy
Top tip: Think short-term,
hope long term
• Apps can be very ‘now’ and don’t always
last
• Rather than building a
“master app” -
encourage ‘quick wins’
• It’s easier to build on small success than
explain a big failure

16. padajo
the enterprise mobile and apps consultancy
Thanks!
Any questions?
Paul Johnston
Founder
Paul Johnston (0)1908 925072
+44
+44 (0)7984 820767
@paulDJohnston
paul@padajo.com
paul@padajo.com
@PaulDJohnston

17. padajo
the enterprise mobile
and apps consultancy
padajo.com