"Children's TV isn't what it used to be and what with all the other distractions, the ads aren't working either"

1. 1
Brief presentation for
Generation Media

2. 22
WHAT WE ARE TALKING ABOUT?
Children's TV isn't what it used to be, as well as other distractions
Ads aren't working?

3. Children's TV isn't what
it used to be, as well as
other distractions

4. 44
Total TV reach has remained broadly stable over 5 years
Source: BARB December 2012 – 2016, reach 1min+
Weekly reach %
Individuals
Adults
ABC1 adults
16-34
Men
Kids
Women
95.1
95.2
94.8
91.2
94.2
96.1
94.5
94.5
94.8
94.3
89.7
93.8
95.7
92.7
95.2
95.4
95.2
91.2
94.6
96.2
94.2
95.2
95.5
95.0
91.8
94.9
96.1
93.8
95.2
95.2
94.5
91.2
94.2
96.2
94.9
Dec 2012 Dec 2013 Dec 2014 Dec 2016Dec 2015
However, the total TV reach has remained broadly stable –
in 2016 by Kids TA it’s decreased by 2%

5. 55
2h35m
2h07m
1h29m
0
1
2
3
dec.07 dec.08 dec.09 dec.10 dec.11 dec.12 dec.13 dec.14 dec.15 dec.16
Hours
Individuals
ABC1 Adults
Kids 4-15
Source: BARB December 2007-2016, TV viewing in-home on a TV set
Number of hours of commercial TV viewed per day (TV viewing in-home on a TV set)
Commercial TV viewing over time by demographic
During last 6 years commercial TV
viewing continue to decrease

6. 66
3h49m
3h28m
2h02m
0
1
2
3
4
5
dec.07 dec.08 dec.09 dec.10 dec.11 dec.12 dec.13 dec.14 dec.15 dec.16
Hours
Individuals
ABC1 Adults
Kids 4-15
Commercial TV viewing over time by demographic
Number of hours of Total TV viewed per day (TV viewing in-home on a TV set)
Source: BARB December 2007-2016, TV viewing in-home on a TV set
Total TV viewing decreasing
as well, specially by Kids TA

7. Ads aren't working?

8. 88
Source: BARB December 2016 vs. December 2006,
TV viewing in-home on a TV set Base: 30” equivalent impacts
Men
+25.4%
Kids
-3.8%
Individuals
+22.1%
ABC1 Adults
+25.2%
16-34s
-1.5%
Adults
+25.3%
Ten year comparison of commercial impacts
Commercial impacts comparison
showing that TV is loosing
young generations

9. 9
THANK YOU