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Alejandra Castaneda Hernández
Portfolio -2023
About me
Architect specialized in interior design for
commercial spaces with experience in
retail and working with entrepreneurs
starting their businesses, conceptualizing
their ideas, and transforming them into
reality.
01 LA GRAN VIA
02 PRISMAMODA METROCENTRO
03 MICHAEL KORS CORNERS
04 CAFE SIMAN
05 AIRBNB AMATECAMPO
06 THE BEAUTY ROOM
Content
First Level
Siman - La gran via
Siman La gran via is in the
process of becoming the
biggest department store in
the region of Central
America with 11.500 m2.
I assisted this project with
the reflected ceiling plan,
furniture plan, furniture
design, and corners of the
company's private labels,
along with Neumann & Rudy,
New York.
Second Level
01
Siman La gran via is in the
process of becoming the
biggest department store in
the region of Central
America with 11.500 m2.
I assisted this project with
the reflected ceiling plan,
furniture plan, furniture
design, and corners of the
company's private labels,
along with Neumann & Rudy,
New York.
Cosmetic´s Courtyard.
Furniture design & adaptadion along with
Neumann & Rudy.
Prismamoda Metrocentro
Located in the biggest mall in El
Salvador, this Prismamoda store
was remodeled after many years.
The most significant difficulty of
this project was that the
execution was programmed to be
finished just weeks before the big
sales season, but we completed it
just on time.
The tasks in this project included:
total change of floor of the 1.800
m2 of the store, emphasizing the
cosmetics department, and
creating a new image of the two
facades of the store.
02
North facade - before
South facade - before South facade - after
North facade - after
Cash area
Cosmetic´s Department
After the remodeling of the store, sales increased by 17% by
changing the layout of the departments for a more attractive
one, more friendly, and easy to walk by.
Michael Kors corners.
03
El Salvador
Costa Rica
Nicaragua
Designed the furniture and coordinated with the Michael kors team
for different Siman stores in the region following their brand line.
04
I created the new concept for "cafe Siman" for Siman
chain stores. It will be incorporated in Siman La Gran Via
and progressively into other Siman Stores in the region.
Cafe Siman
Airbnb- Amatecampo beach
05
This Airbnb is located on the beach of El Salvador. The owners wanted to
provide a cozy ambiance with colorful elements to accommodate their guests
and take advantage of the natural elements surrounding this house. The interiors
were all arranged in cooperation with local artisans creating elements like
hammocks, wall decor, and lighting fixtures.
The Beauty Room
06
Second Level
Created a new concept for the brand
and maintained a budget for the
execution of this beauty salon
specializing in manicures and
pedicures, Integrating an industrial
look and delicate details, located in
the heart of San Salvador.
mail alejandra.castanedah@gmail.com
Contact me

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Alejandra Castaneda

  • 2. About me Architect specialized in interior design for commercial spaces with experience in retail and working with entrepreneurs starting their businesses, conceptualizing their ideas, and transforming them into reality.
  • 3. 01 LA GRAN VIA 02 PRISMAMODA METROCENTRO 03 MICHAEL KORS CORNERS 04 CAFE SIMAN 05 AIRBNB AMATECAMPO 06 THE BEAUTY ROOM Content
  • 4. First Level Siman - La gran via Siman La gran via is in the process of becoming the biggest department store in the region of Central America with 11.500 m2. I assisted this project with the reflected ceiling plan, furniture plan, furniture design, and corners of the company's private labels, along with Neumann & Rudy, New York. Second Level 01
  • 5. Siman La gran via is in the process of becoming the biggest department store in the region of Central America with 11.500 m2. I assisted this project with the reflected ceiling plan, furniture plan, furniture design, and corners of the company's private labels, along with Neumann & Rudy, New York. Cosmetic´s Courtyard. Furniture design & adaptadion along with Neumann & Rudy.
  • 6. Prismamoda Metrocentro Located in the biggest mall in El Salvador, this Prismamoda store was remodeled after many years. The most significant difficulty of this project was that the execution was programmed to be finished just weeks before the big sales season, but we completed it just on time. The tasks in this project included: total change of floor of the 1.800 m2 of the store, emphasizing the cosmetics department, and creating a new image of the two facades of the store. 02 North facade - before South facade - before South facade - after North facade - after
  • 7. Cash area Cosmetic´s Department After the remodeling of the store, sales increased by 17% by changing the layout of the departments for a more attractive one, more friendly, and easy to walk by.
  • 8. Michael Kors corners. 03 El Salvador Costa Rica Nicaragua Designed the furniture and coordinated with the Michael kors team for different Siman stores in the region following their brand line.
  • 9. 04 I created the new concept for "cafe Siman" for Siman chain stores. It will be incorporated in Siman La Gran Via and progressively into other Siman Stores in the region. Cafe Siman
  • 11. This Airbnb is located on the beach of El Salvador. The owners wanted to provide a cozy ambiance with colorful elements to accommodate their guests and take advantage of the natural elements surrounding this house. The interiors were all arranged in cooperation with local artisans creating elements like hammocks, wall decor, and lighting fixtures.
  • 13. Second Level Created a new concept for the brand and maintained a budget for the execution of this beauty salon specializing in manicures and pedicures, Integrating an industrial look and delicate details, located in the heart of San Salvador.
  • 14.