Distributing casual games together with
Alawar Entertainment
•	 If you would like to increase the audience
          for your games by more than 100 million
          people…
       •...
Advantages of
4   working with Alawar                                                                                     ...
Learn more about
6   the Russian casual                                                                                   ...
Purchasing casual games on                         Game sale
8   the Russian market                                 income...
Casual game consumers on                                                     Bestselling non-Alawar games on the
10   the ...
Five internally-owned development
12   About the company                                                               stu...
Alawar’s games have been localized into
14   the following languages:
         Chinese    German
         Czech      Japan...
Contacts:
Publishing games through Alawar:              Mailing addresses and phone numbers:
Kirill Plotnikov             ...
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Offer For Distributors Of Casual Games

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Offer For Distributors Of Casual Games

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Offer For Distributors Of Casual Games

  1. 1. Distributing casual games together with Alawar Entertainment
  2. 2. • If you would like to increase the audience for your games by more than 100 million people… • If you want to earn additional profit from the 3 fastest-growing market for casual games in the world… • If you need a reliable partner for distributing your casual games in Europe… Then partner with Alawar Entertainment, a leading distributor of casual games on the European market!
  3. 3. Advantages of 4 working with Alawar 5 Entertainment 1. Experience and technology 2. Proprietary distribution 3. Knowledge of the market For example: Alawar Entertainment is the largest channels Alawar Entertainment continually • The most popular genre distributor of casual games in Alawar Entertainment sells games studies the audience for casual of casual games among Eastern Europe, having established through its own network of Web games, analyzes the market and Russian Internet users is the local markets in Russia, Poland, sites, including the largest casual investigates new ways to move the puzzle and logic category Ukraine and other countries. content sales sites in several industry forward. (57% ofthose surveyed). countries. • The peak download time for A collection • 10 years on the market • A collection of over 500 games • Alawar.com casual games on the Russian Internet is Friday nights at of over 500 • More 100 game localizations yearly • • Alawar.ru Alawar.ua 9:00 p.m. • More than 1 million games • More than 50 million game downloads through the Alawar • • Alawar.pl Alawar.co.il games are downloaded in Poland every month from distribution network in 2009 • Alawarspiele.de Alawar-supported sites. • Detailed reports • Plus more than 500 sites in • SMS-based Alawar game • Proprietary technologies, eight European countries payment is available in 39 including Digital Rights through the company’s affiliate countries. Management, Content Delivery program Network and an Affiliate Program
  4. 4. Learn more about 6 the Russian casual 7 gaming market! In 2004, Alawar Entertainment became one of the first companies to start selling casual games on the Russian market. Considerable work has been done since then to popularize this type of content and create effective distribution channels and payment methods. Today, almost half of Russia’s computer users play casual games. Selling casual games on the Russian market Russian casual games market volume 50 mln. USD 8 000 000 7 000 000 42 7 000 000 40 6 000 000 32 5 300 000 5 000 000 30 3 700 000 26 copies 4 000 000 2006–2008 3 000 000 figures 20 by iKS-Consulting 2009–2010 2 000 000 1 500 000 10 600 000 figures 10 1 000 000 estimated 1,8 by Alawar Entertainment 0 0 2006 2007 2008 2009* 2010* 2006 2007 2008 2009* 2010*
  5. 5. Purchasing casual games on Game sale 8 the Russian market income allocation 9 The main way people The average price for a purchase casual casual game on the games is via SMS Russian market when 97% micropayments 40 paying via SMS RUR. is 180 RUR (about $6). Payment types, 2009 100 Mobile connection operator SMS payment RUR. +SMS aggregator+taxes Bank cards Partner payments Yandex.Money Alawar+developer/publisher WebMoney 40 Bank transfer RUR. other 1% 1% 0,45% 0,55% 1%
  6. 6. Casual game consumers on Bestselling non-Alawar games on the 10 the Russian market Russian market (January 2010) 11 5% 6% According to research by TOY-Opinion, commissioned 14% 35% by Alawar Entertainment and conducted in March 2009, people play casual games for the following reasons: Developer Release # Title Alawar note: they want rest (46%); they see them as a good way to Publisher date: spend their leisure time (32%); and they want a break from their routine (29%). Over 91% of the participants 1 Papa’s Daughters HeroCraft 12/03/09 Distribution in Russia said they prefer playing casual games at home. 2 Gardenscapes Playrix 11/12/09 Distribution in Russia 14 – 19 years old 40 – 49 years old Adventures of Magicindie Localization and distribution in 3 12/23/09 20 – 29 years old 50 years old Robinson Crusoe Softworks Russia 30 – 39 years old and above 50% James 4 Ocean Range 09/17/08 Exclusive distribution in Russia Software Russian target audience 5 Dream Chronicles Playfirst 01/02/10 Distribution in Russia Gender: female Soggy Melon 30% Age: 20-39 Mystery Case Files: Release preparation and Education: college or another form of higher education 6 BFG 01/14/10 Ravenhearst distribution in Russia Occupation: employees Civil status: married Gogii Games 7 Nanny Mania 12/26/09 Distribution in Russia Car: yes Opal Games Number of computers: one per family 8 Cake Shop 2 EleFun 11/16/09 Distribution in Russia Localization and exclusive The category of women over 40 is worth mentioning, as 9 Youda Farmer Youda 10/10/09 distribution in Russia it includes the most active consumers of casual games. 70% Build-A-Lot 2: Localization and exclusive 10 HipSoft 12/05/08 males females Town of the Year distribution in Russia
  7. 7. Five internally-owned development 12 About the company studios are a part of Alawar: 13 F ounded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games, reaching audiences in over 60 countries worldwide. The company is the leading distributor of casual titles in Eastern Europe and has published more than 200 casual PC games globally, including some of the industry’s leading downloadable series like Farm Frenzy®, Craze® and The Treasures of Montezuma®. Alawar recently extended its Many of Alawar’s games have received offerings onto the iPhone®, PLAYSTATION®3, Nintendo DS® and Mac® gaming platforms, and in 2010 plans to enter the social games and MMO worldwide acclaim and become markets as well as expand onto other leading-edge platforms. For more information, visit www.alawar.com. bestsellers in many countries: Today, consumers in more than 60 countries can purchase Alawar’s games through leading online portals, distribution networks and retail outlets. Moreover, the company is the leading distributor of casual games in Eastern Europe, where more than 2,000 Web sites and major portals use Alawar’s turnkey affiliate program to acquire a game catalog and earn additional revenue. For more information, visit www.alawar.com.
  8. 8. Alawar’s games have been localized into 14 the following languages: Chinese German Czech Japanese English Korean French Russian Hebrew Spanish Italian + 9 other languages The platforms on which Alawar’s games are published: Our distribution partners: ...and many others
  9. 9. Contacts: Publishing games through Alawar: Mailing addresses and phone numbers: Kirill Plotnikov In the U.S.: Vice President of Publishing 901 N. Pitt Street, Ste. 325 E-mail: authors@alawar.com Alexandria, VA 22314, USA Game aqusition (Russia, Poland, Sweden, Tel.: + 1 615 785 7472 Finland, Czech Republic, Israel): Fax: + 1 309 413 6859 Anastasia Yurkina Aqusition manager In Russia: E-mail: yurkina@alawar.com Russkaya-41, Novosibirsk 630058, For more information: Russia Tatiana Chernova, Tel/fax: + 7 383 332 81 33 Director of Marketing communications and PR E-mail: pr@alawar.com

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