Offer For Distributors Of Casual Games

1. Distributing casual games together with
Alawar Entertainment

2. • If you would like to increase the audience
for your games by more than 100 million
people…
• If you want to earn additional profit from the 3
fastest-growing market for casual games in
the world…
• If you need a reliable partner for distributing
your casual games in Europe…
Then partner with
Alawar Entertainment,
a leading distributor
of casual games on the
European market!

3. Advantages of
4 working with Alawar 5
Entertainment
1. Experience and technology 2. Proprietary distribution 3. Knowledge of the market For example:
Alawar Entertainment is the largest channels Alawar Entertainment continually • The most popular genre
distributor of casual games in Alawar Entertainment sells games studies the audience for casual of casual games among
Eastern Europe, having established through its own network of Web games, analyzes the market and Russian Internet users is the
local markets in Russia, Poland, sites, including the largest casual investigates new ways to move the puzzle and logic category
Ukraine and other countries. content sales sites in several industry forward. (57% ofthose surveyed).
countries. • The peak download time for
A collection • 10 years on the market
• A collection of over 500 games • Alawar.com
casual games on the Russian
Internet is Friday nights at
of over 500 • More 100 game localizations
yearly
•
•
Alawar.ru
Alawar.ua
9:00 p.m.
• More than 1 million
games • More than 50 million game
downloads through the Alawar
•
•
Alawar.pl
Alawar.co.il
games are downloaded in
Poland every month from
distribution network in 2009 • Alawarspiele.de Alawar-supported sites.
• Detailed reports • Plus more than 500 sites in • SMS-based Alawar game
• Proprietary technologies, eight European countries payment is available in 39
including Digital Rights through the company’s affiliate countries.
Management, Content Delivery program
Network and an Affiliate Program

4. Learn more about
6 the Russian casual 7
gaming market!
In 2004, Alawar Entertainment became one of the first companies to start
selling casual games on the Russian market. Considerable work has been
done since then to popularize this type of content and create effective
distribution channels and payment methods. Today, almost half of
Russia’s computer users play casual games.
Selling casual games on the Russian market Russian casual games market volume
50
mln. USD
8 000 000
7 000 000 42
7 000 000
40
6 000 000 32
5 300 000
5 000 000 30
3 700 000 26
copies
4 000 000 2006–2008
3 000 000
figures 20
by iKS-Consulting
2009–2010
2 000 000 1 500 000 10
600 000
figures 10
1 000 000 estimated 1,8
by Alawar
Entertainment
0 0
2006 2007 2008 2009* 2010* 2006 2007 2008 2009* 2010*

5. Purchasing casual games on Game sale
8 the Russian market income allocation 9
The main way people The average price for a
purchase casual casual game on the
games is via SMS Russian market when
97% micropayments 40 paying via SMS
RUR. is 180 RUR (about $6).
Payment types, 2009
100 Mobile connection operator
SMS payment RUR. +SMS aggregator+taxes
Bank cards Partner payments
Yandex.Money Alawar+developer/publisher
WebMoney 40
Bank transfer RUR.
other
1%
1%
0,45%
0,55% 1%

6. Casual game consumers on Bestselling non-Alawar games on the
10 the Russian market Russian market (January 2010) 11
5% 6%
According to research by TOY-Opinion, commissioned
14% 35%
by Alawar Entertainment and conducted in March 2009,
people play casual games for the following reasons: Developer Release
# Title Alawar note:
they want rest (46%); they see them as a good way to Publisher date:
spend their leisure time (32%); and they want a break
from their routine (29%). Over 91% of the participants 1 Papa’s Daughters HeroCraft 12/03/09 Distribution in Russia
said they prefer playing casual games at home.
2 Gardenscapes Playrix 11/12/09 Distribution in Russia
14 – 19 years old 40 – 49 years old Adventures of Magicindie Localization and distribution in
3 12/23/09
20 – 29 years old 50 years old Robinson Crusoe Softworks Russia
30 – 39 years old and above 50% James
4 Ocean Range 09/17/08 Exclusive distribution in Russia
Software
Russian target audience 5 Dream Chronicles
Playfirst
01/02/10 Distribution in Russia
Gender: female Soggy Melon
30%
Age: 20-39 Mystery Case Files: Release preparation and
Education: college or another form of higher education 6 BFG 01/14/10
Ravenhearst distribution in Russia
Occupation: employees
Civil status: married Gogii Games
7 Nanny Mania 12/26/09 Distribution in Russia
Car: yes Opal Games
Number of computers: one per family 8 Cake Shop 2 EleFun 11/16/09 Distribution in Russia
Localization and exclusive
The category of women over 40 is worth mentioning, as 9 Youda Farmer Youda 10/10/09
distribution in Russia
it includes the most active consumers of casual games.
70% Build-A-Lot 2: Localization and exclusive
10 HipSoft 12/05/08
males females Town of the Year distribution in Russia

7. Five internally-owned development
12 About the company studios are a part of Alawar: 13
F
ounded in 1999, Alawar Entertainment specializes in the
development, publication and distribution of casual games,
reaching audiences in over 60 countries worldwide. The company
is the leading distributor of casual titles in Eastern Europe and
has published more than 200 casual PC games globally, including
some of the industry’s leading downloadable series like Farm Frenzy®,
Craze® and The Treasures of Montezuma®. Alawar recently extended its
Many of Alawar’s games have received
offerings onto the iPhone®, PLAYSTATION®3, Nintendo DS® and Mac®
gaming platforms, and in 2010 plans to enter the social games and MMO
worldwide acclaim and become
markets as well as expand onto other leading-edge platforms. For more
information, visit www.alawar.com.
bestsellers in many countries:
Today, consumers in more than 60 countries can purchase Alawar’s
games through leading online portals, distribution networks and retail
outlets. Moreover, the company is the leading distributor of casual
games in Eastern Europe, where more than 2,000 Web sites and major
portals use Alawar’s turnkey affiliate program to acquire a game catalog
and earn additional revenue.
For more information, visit www.alawar.com.

8. Alawar’s games have been localized into
14 the following languages:
Chinese German
Czech Japanese
English Korean
French Russian
Hebrew Spanish
Italian + 9 other languages
The platforms on which
Alawar’s games are published:
Our distribution partners:
...and many others

9. Contacts:
Publishing games through Alawar: Mailing addresses and phone numbers:
Kirill Plotnikov In the U.S.:
Vice President of Publishing 901 N. Pitt Street, Ste. 325
E-mail: authors@alawar.com Alexandria, VA 22314,
USA
Game aqusition (Russia, Poland, Sweden, Tel.: + 1 615 785 7472
Finland, Czech Republic, Israel): Fax: + 1 309 413 6859
Anastasia Yurkina
Aqusition manager In Russia:
E-mail: yurkina@alawar.com Russkaya-41,
Novosibirsk 630058,
For more information: Russia
Tatiana Chernova, Tel/fax: + 7 383 332 81 33
Director of Marketing communications and PR
E-mail: pr@alawar.com