Enhance your portal with a
casual games store
Table of contents
• Alawar at a glance
• Casual games market overview
• Business proposal from Alawar
Founded in 1999. Internal studios
Publishing and distributing casual games for multiple
platforms. Russia, Novosibirsk
Headquarters in Novosibirsk, Russia and additional
staff in the U.S., Ukraine, Poland and Belarus.
Over 200. Ukraine, Dneprodzerzhinsk
Six internal studios and games created by more than 30
independent developers. Russia, Barnaul
Games in portfolio:
Over 500 titles, including 200 releases developed
or produced by the company.
– One of the world's top 10 casual game publishers; Ukraine, Dnepropetrovsk
– The leading casual game distributor in Eastern Europe.
Alawar at a glance
Alawar develops, publishes and distributes casual
games, reaching players in over 60 countries. Alawar
The company has published more than 200 casual distribution
PC games. Through its internal studios and portals:
development partnerships, which produce up to
three games per month.
Alawar recently extended its offerings onto the alawar.pl
iPhone®, iPad™, Android™, PS3®, Nintendo DS™, alawar.de
BlackBerry® and Mac® gaming platforms. alawar.co.il
The company has also entered the social games alawar.com.pt
and MMO markets. alawar.ro
Alawar operates its own network of portals and runs alawar.fr
an affiliate program with downloadable games alawar.co.nl
available in 15 languages for more than 500 alawar.it
partners worldwide. alawar.se
games for the PC
Casual games feature colorful graphics and intuitive
Genres include Hidden Object, Time Management, Arcade,
Match 3 and Breakout;
Free trial versions are available for download; and
Players can purchase the full versions online.
Casual games market
Worldwide sales of downloadable casual games reached
$1 billion in 2010.*
More than 200 million players.**
Casual games appeal to people of all ages and genders. The
most active consumers are females age 30 and older. **
* Lazard Capital Markets
** Casual Games Association
Alawar Affiliate Program
Earn additional revenue and
increase traffic to your website
through the Alawar Affiliate
Alawar Affiliate Program
Alawar provides a turnkey e-commerce solution to:
Websites and Entertainment portals;
Ad networks; and
White label solutions to Telecom operators.
Alawar's game portfolio
Alawar can offer your company a wealth
of digital game content:
More than 500 downloadable casual games for the PC from
premier content providers;
Game content in 15 languages, including English, German,
French, Spanish, Polish, Portuguese and more; and
Online versions of hit downloadable games.
Alawar exclusively publishes more than 200 of the
games in its catalog.
Where you can find
PC games published by Alawar have become
Top 10 best-selling titles on:
and other portals.
Alawar supports reliable local payments solutions,
including SMS micropayments, credit cards, PayPal,
wire transfer, electronic payments and other payment
• Visa, MasterCard
• Local payment methods
You will earn revenue from each game
your website sells.
User step-by-step activity:
A user clicks on a link on your website to download and install a
When the user launches the game for the first time, a timed trial
When the trial period is over, the game recommends the full version.
Once the user pays for the game, he or she receives a registration
code that removes the limitations of the trial version.
The affiliate system acknowledges your website as the point of sale.
Online store with
Hundreds of regularly updated pages;
Automatic updating and addition of content;
Automatic game ratings for each storefront; and
Additional space for ads.
support, you can integrate the
default design of our online store
into your website or customize the
content to match your own design.
Your logo can be added to desktop
shortcuts and to the Alawar
Wrapper. Our proprietary game
loader and DRM solution are shown
before the launch of every game.
Alawar affiliates have access to a
variety of marketing materials,
including Flash banners, trailers,
review copies, giveaways and
How does the affiliate
sales database technology
Distribution files can be stored on Alawar's CDN as well as
the affiliate's server;
Alawar has CDN servers all over the world, including the U.S.
and Europe. The servers host storefronts, marketing
materials and game executables;
Regular upgrades and 24/7 monitoring;
partners to select the solution they prefer, from simple
two-click integration to complete storefront customization;
CMS (WordPress) plug-ins.
Support and monitoring
Customer support service:
In-house support team available 24/7 to support your customers;
Dedicated personal manager:
Marketing, sales and technical support;
Best tools and practices for increasing your sales.
Instant access to online statistics;
Real time figures of downloads, sales, conversion rates, account balance
and payment statistics.
A turn-key solution, easily integrated into your website, with high quality
casual content in 15 languages;
Support for reliable sales mechanisms, including SMS micropayments,
credit cards, PayPal and over 20 other payment methods;
Product promotions, balanced game releases, marketing materials;
24/7 customer support and a personal account manager;
• A high commission on each sale;
• Increased traffic to your site;
• A one-time registration and setup process; and
• Full automation once you're up and running.
Thank you for your attention!
For more information, please contact:
VP of Business Development