Learn how to visually enhance your products and leverage your business's online presence by using Pinterest as a marketing tool.

1. Pinterest as a
Marketing Tool
April 18, 2014
Presented By: Steve Thomas
and Angela LaRocca
Unidev / The Net Impact

2. Introduction
What will we cover today?
• Using image marketing to get leads
• Using images to build your brand
• Employing your smartphone as a tool
• Using Pinterest as a platform to gain
marketing momentum

3. Speakers today
• Angela LaRocca
– Brand Manager, Unidev / The Net Impact
• Steve Thomas
– President, The Net Impact
Unidev is offering free one-on-one sessions today #349
Industry Partners Pavilion. Stop by!
Introduction

4. About Unidev / The Net Impact

5. The Numbers
• While sharing via email declined 11 % year-
over-year, Pinterest shares increased 58 %,
making it the fastest growing sharing channel
in 2013 MarketingLand.com

6. The Numbers
• Pinterest (21%) is now more popular than
Twitter (18%) among Internet users.
Oursocialtimes.com

7. How Pinterest Works
• People and Pinterest
– Dream
– Plan
– Identify
– Find
– Save
– Share

8. How Pinterest Works
1. New pin
2. Repin
3. Discovered pin
4. Click through
to source
Business.Pinterest.com
Conversion!

9. Getting Started

10. Getting Started
Quick Tip!
• Give a lot of thought to your audience
• Start with an eye-catching brand profile
• Create organized boards for your images
– Prepare enough pins in advance
– Name the board with a unique identity
– Have a great cover pin
• Pin at least daily. Plan it out!

11. Search Menu for Pinterest
wood floors
wood flooring
wood floor cleaning
wood floors diy
wood floors dark
Use long tail keywords

12. • Be active on Pinterest. Follow other boards.
• Pin collections of looks together
• Integrate Pinterest with your other marketing
materials. Create / join a community.
– Website
– Newsletter
– Blog / Social
Growing Your Presence
Quick Tip!

13. Running the Business
Quick Tip!
• Your smartphone is a marketing tool
• Use Google Analytics to evaluate leads
• Use Pinterest analytics to evaluate engagement

14. What’s Your Story
Quick Tip!
• Family business
• Store team
• Customers
• Products
• Projects. Before and after shots!
• Community
You create interesting work. Pinterest is a way to talk about it.

15. Van Gogh Gallery Story
Van Gogh Galleries: “We started our Pinterest
account at the beginning of January and on Jan.
10 we had 4 followers, as of today we have 158
followers. From Google Analytics it looks like
over a 14 day time span we have anywhere from
2-20 visitors each day visiting our site and
coming from Pinterest.”

16. Van Gogh Gallery
From Board to Pin to Website

17. Same Images as on Facebook

18. Infographics
Example

19. Infographic
Example

20. Infographic
Example

21. Videos on Pinterest

22. Advertising on Pinterest

23. Resources
• Pinterest Ideas:
• http://marketingland.com/propelled-by-women-pinterest-beats-
out-email-in-social-sharing-for-first-time-report-70834
• http://expandedramblings.com/wp-
content/uploads/2013/04/Infographic_pinterest_.png
• http://www.karenleland.com/wp-
content/uploads/2013/03/Pinterest-infographic-Top-Ten.jpg
• http://www.pinterest.com/infographix/home-improvement-
infographics/
• http://www.pinterest.com/infographix/home-improvement-
infographics/
• http://www.business.pinterest.com

24. Thank You
Interested in a copy of this presentation?
Contact information:
• Angela.LaRocca@Unidev.com
• Steve.Thomas@Unidev.com
636 532 4424