1. Stabilization of Activia
4pack in Slovenia
Alan Šćuric – Marketing Manager Slovenia

2. -1,3 -0,6
-0,2
-0,9
-0,7
-0,5
0,6 0,7 1,4
2,0
1,5
-0,1
-0,1
0,0 0,4
0,2 0,4 0,5
0,5
0,3
0,7
-0,5
-0,5
0,3
-0,6
-0,5 -0,5
0,2
0,1 0,2
-0,3
-0,2
-0,2
-6,1% -7,0%
-9,2%
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
0
2
4
6
8
10
12
14
16
18
MATLLY
MATLY
MATTY
YTDLLY
YTDLY
YTDTY
JUL2011
AUG2011
SEP2011
OCT2011
NOV2011
DEC2011
JAN2012
FEB2012
MAR2012
APR2012
MAY2012
JUN2012
JUL2012
AUG2012
SEP2012
OCT2012
NOV2012
DEC2012
JAN2013
FEB2013
MAR2013
APR2013
MAY2013
JUN2013
JUL2013
AUG2013
ValueSales(1.000€)
ValueShare(%)
ACTIVIA
ACTIMEL
ALL OTHER BRANDS
MILFINA
MU
ZELENE DOLINE
PILOS
LCA ZELENE DOLINE
EGO
MILBONA
JOGOBELLA
TOTAL DAIRY
Activia market share stabilisation since Jul 2012

3. Activia 4pack stabilizing from -27% last year
Activia 4pack volumes
-33%
-24%
-34%
-14%
3%
-7%
1%
-1%
0,0
50,0
100,0
150,0
200,0
250,0
300,0
350,0
400,0
450,0
500,0
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
-50%
-30%
-10%
10%
30%
50%
70%
Trend vs LY Vol 2011 & 2012 Vol 2012 & 2013

4. -26%
-12% -11%
-22%
-18% -18% -17%
-10% -9% -7% -5% -5%
3%
-9%
14%
-6%
-22%
9%
-1%
4%
-5% -6%
11%
0%
30,0
50,0
70,0
90,0
110,0
jan feb mar apr may jun jul aug sep oct nov dec
Tons
-35,0%
-25,0%
-15,0%
-5,0%
5,0%
15,0%
25,0%
35,0%
45,0%
55,0%
65,0%
75,0%
85,0%
95,0%
€
BL/day vs LY Total vs LY Sales volumes 2012
Baseline volumes 2012 Sales volumes 2013 Baseline volumes 2013
Activia 4pack stabilizing from -27% last year
YTD Sept -2% YTG +1%

5. Key activities
1. Continuous relevance communication on core
2. Efficient promotions focused on Activia
3. Shelf & pack visibility

6. Consistency & continuity in communication
RELEVANCE CREDIBILITY UNIQUENESS POSITIVE TONE
Seasonal insights
Little contribution
to stay active and unburdened
Local partner Exclusive patented
culture Positive tone
TASTE
Enjoyment
1.160
4.1151.617
849
638
1.380
-
1.000
2.000
3.000
4.000
5.000
6.000
2012 2013
GRPs
Mild
Drinks on the go
Topper
Me and my Activia
Back to rhythm
4.264 GRPs
5.495 GRPs
17 weeks on air 35 weeks on air
Format /
message
consistency
Format /
message
consistency
Media
continuity
Media
continuity

7. Increased no. of efficient promos
KA
2013 2013 vs 2012 2013 2013 vs 2012 2013 2013 vs 2012
Mercator 8 300% 86,9 450% 13,6% 2560%
Spar 11 10% 111,8 26,9% 7,5% -54,5%
Tus 5 25% 59,9 35,2% 6,2% 2950%
Others 16 23% 39,0 -14,3% 22,8% -20,8%
TOTAL 40 33% 297,6 53,6% 11,0% 37,5%
No of promo On top CANN k€ CNP fallthrough
ACTIVIA
ON TOP VOLUME (Activia) 2012 2013 plan % of diff.vs 2012
Mercator 34 84 147,6
Spar 150 167 11,1
Tuš 85 119 39,4
Leclerc 17 18 7,7
Lidl 36 27 -25,0
Hofer 0 20 100
TOTAL 322 434 34,8%

8. Improved on shelf visibility through pack and POS material
BEFORE AFTER

9. Improved on shelf visibility through pack and POS material
BEFORE AFTER