Social & economic Media on mobile wallpaper

1. © 2016 – SYSTEM NEUTRINOS TECHNOLOGY
MY MOBILE ADS
REACH AUDIENCES ON THEIR
MOBILE WALLPAPER
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2. CONTENT
SOLUTION OVERVIEW
2
STATISTICS
DEPLOYMENT MODELS

3. MY MOBILE ADS
SOLUTION OVERVIEW
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4. MY MOBILE ADS
Ads brodcast on mobile Wallpaper in
offline and silent mode
• Is less intrusive than other media
• Targets a large audience
• Increases observation slot of published ads
• Serves ads even in offline mode
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3G

5. MY MOBILE ADS
GRAPHICS
The wallpaper graphic is artistic and soft. Content should be appealing and not too boring
PRIVATE WALLPAPER
The end user has the ability to insert its own wallpaper (family photo, nature, animal,
motorcycle ...) that will be displayed in wallpaper regularly between ads
ABC
TEXT
The text represents 10% of total ad content, to be readable and understandable
BASIC GUIDELINES
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6. MY MOBILE ADS
GRAPHICAL CHARTER
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Artistic Readable Soft Expressive

7. MY MOBILE ADS
AUDIENCE PROFILING
Profile form
My Mobile ADS
database
The profiles of users are retrieved through the registration
via the mobile application form "My Mobile Ads"
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8. MY MOBILE ADSSEGMENTATION
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Geography Demographics Interests Personal profiles
…
Others
My Mobile Ads
Database

9. Our audience segments built using our data & partner data curated to align with your brand &
campaign objectives
MY MOBILE ADS
AUDIENCE PROFILES
MOBILE TARGETING SOLUTIONS
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10. A targeting platform that uses existing data to enable you to continue the conversation with
consumers
MY MOBILE ADS
AUDIENCE TARGETING
MOBILE TARGETING SOLUTIONS
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11. Our suite of online & offline report capabilities gives advertisers the valuable insights needed to
make future campaign decisions
MY MOBILE ADS
MEASUREMENT
MOBILE TARGETING SOLUTIONS
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12. MY MOBILE ADS
Getstarted
advertisingon
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
BRANDS
AGENCIES
ADVERTISERS
PUBLISHERS
MYMOBILEADS
StepsProfessionals
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13. MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
Based on the graphical charter to respect,
advertisers create their ads to be published
on the mobile wallpaper
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14. MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
Refine the desired audience
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15. MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
Timeslots
Audience (mobile users)
Audience 1 Audience 2 Audience 3 …
08:00 – 09:00
09:00 – 10:00
10:00 – 11:00
21:00 – 22:00
22:00 – 23:00
23:00 – 00:00
Advertiser X
Time slot allocated by
advertiser X
Schedule
Advertiser Y
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16. MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
• Online payement
• Wire transfert
• Others payement means
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17. MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
Ads podcast for audiences
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18. MY MOBILE ADSMY MOBILE ADS WORKFLOW
18
MY MOBILE
ADS
ADVERTISERSEND USER
15:10Lun 1 Oct 2014
MY MOBILE ADS Platform
MY MOBILE ADS
WEB NAVIGATORMOBILE APP
CUSTOMER TARGETING
MMA

19. MY MOBILE ADS
STATISTICS
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20. MY MOBILE ADS
OBSERVATION RATE
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Smartphones viewed on average
every 5 minutes
Up to 15 minutes per ad show

21. MY MOBILE ADSTHE MARKET
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In billion (emarketer.com)
DIGITAL AD WORLDWIDE SPENDING

22. MY MOBILE ADSTHE MARKET
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Spending growth of digital advertising
by region

23. MY MOBILE ADSTHE MARKET
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In billion (emarketer.com)
Spending growth of digital advertising
in Western Europe

24. MY MOBILE ADSTHE MARKET
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Worldwide smartphone OS market share
forecast
(IDC)

25. MY MOBILE ADS
DEPLOYMENT MODELS
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26. MY MOBILE ADSHOW TO DEPLOY FOR MILLIONS OF PEOPLE ?
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15:10
Lun 1 Oct 2012
CHALLENGE

27. MY MOBILE ADSNEED FOR A SERVICE PROVIDER
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MILLIONS PEOPLE
MOBILE APP
MMA
Service
providers

28. Social
ecosystems
Service providersService providersService providers
Service
providers
MY MOBILE ADSSERVICE PROVIDERS MODEL
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Telecom
operators
Insurances
Manufacturers
Service
providers
Banks
Call centers
Encapsulated model
Integration
Flexibility
Integration
Complexity
Atomic model

29. 29
MY MOBILE ADS
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