An overview of benefits and downsides of Google' Performance Max campaigns. Learn more at https://bit.ly/3t04Jcr

1. 🚀Elevate your marketing game in 2024 🚀
Performance Max
Pros and Cons

2. Gain insights into the benefits
and potential drawbacks of
Performance Max campaigns,
helping you make informed
decisions.
Why Should I Care?

3. Benefits Of
Performance
Max
Advertisers who use Performance Max
achieve, on average, over 18% more
conversions at a similar cost per action.
Drive More Value
Performance Max campaigns use real-
time consumer insights and your
audience data to optimize ads,
audiences, and creative elements for
your business.
Predictive Bidding
Performance Max campaigns simplify
setup, enabling a strategic approach to
Google Ads management
Focus on the big picture

4. Downsides of
Performance
Max
Because of Performance Max automation,
you have very little say over how your ads
are designed, targeted, and delivered.
Limited control
Performance Max placement report
provides only a basic understanding of
where your ads are displayed
Limited placement insights
Learning periods on Performance Max can
reach six weeks. Performance during
learning times is often lower.
Long Learning Times

5. Learn More at:
addimarketing.com