All business is designed, and Design is ultimately about good ideas. Then, how do we get good ideas? Answer: more ideas, fast, and practice. Presented at BarCamp Phnom Penh 2014, on September 13.

1. #100ideas | @akiramorita
5 STEPS
to
#100ideas
─an invitation to the practice of ideation
Akira Morita
Design Kompany
designkompany.com
@akiramorita

2. #100ideas | @akiramorita
Why?
Who is it for?
What would it do?

3. #100ideas | @akiramorita
TRY THIS:
1.Stand up
2.Walk around the room
3.Find something unusual
4.Write it down

4. #100ideas | @akiramorita
“… It was staring everyone straight in the face, but the unlucky people tended to miss it and the lucky people tended to spot it.”
http://www.telegraph.co.uk/technology/ 3304496/Be-lucky- its-an-easy-skill-to- learn.html

5. #100ideas | @akiramorita
Try:
Word association games
Building on each other’s ideas
“A-Z”
“3 x 3”

6. CONSTRAINTS
are your friends
Try focusing on:
One Color
One Shape
…or limit
Time
Place

7. SUBSTITUTE
COMBINE
ADAPT
MAGNIFY
MINIMIZE
PUT TO OTHER USE
ELIMINATE
REARRANGE

8. #100ideas | @akiramorita
http://manualthinking.com/tag/osborn-checklist/

9. “EMPATHY IS AT THE HEART OF DESIGN.”
http://designthinking.ideo.com/?p=1008