When Narendra Modi started his brand building exercise, his persona brought him lot of trusted & loyal followers, and today he is one of the most followed Twitter Personality Globally.

1. “NARENDRA MODI” FEATURES AMONGST THE MOST
FOLLOWED GLOBAL PEOPLE IN TWITTER NOW….
A SNAPSHOT OF MODI BRAND IN TWITTER.

2. Consistency in the communication message
accounted to the success of the Narendra
Modi party.
Narendra Modi and his Party focused on
winning followers on the Development
agenda, as well as their Clean and Patriotic
Image.
Starting from 2012 Gujarat Elections, then
2014 General Elections and further, Tweets
as PM, Modi successfully led all his agenda.
When Message is Delivered Well, Successful
Brands are Made…

3. Large number of followers joined because of their belief of a honest and
trustworthy persona of Narendra Modi and BJP team. Trustworthy image is
formed from the actions taken by the leader to bring the change in the current
condition that people are dissatisfied of.
In Political campaigns, Leaders play a salient role in creating trust amongst
followers.
Not every action will results to successful image change, but a consistent effort
on a bigger scale done in a sincere manner go a long way in shaping mindset
of positivity. Take risks to change things but brands need to be careful of not
committing too many mistakes.
And, when the
communication is
believed honest, the
brand becomes
trustworthy…

4. A brand is nothing but an
expression of the consumer's
loyalty and trust.

5. Let’s look at Brand
“Modi” in Twitter

6. INDIA’S PM NARENDRA MODI: The Global Brand
Now, Modi is amongst the Top 23 Most Followed people in
Twitter globally

7. IT’S NO CAKEWALK…TO REACH THIS POSITION
1 of the 3 politicians out of the top 30 most popular
channels in Twitter
For a politicians to be ranked against the top hollywood names and pop iconics
like Jennifer Lopez and Shakira is not a cakewalk….

8. ONCE CHAIWALA..NOW, THE MOST FOLLOWED INDIAN
He is a bigger brand than the BIGGEST Bollywood stars …

9. THE SHOW HAS JUST STARTED…
With additions in Modi followers base, his rank will go up only

10. Making India Proud in the Global Map…
No Other Politicians Close to His Popularity in India

11. Less number of Tweets, Low Engagement
What Narendra Modi Lacks is low average engagement rate
despite huge followership…

12. 10K Tweets…43 Mn Followers…23 Ranking
10K Tweets since his selection as PM, Avg 7.9 per day tweets since May’14
Walks the Talk
• Growth Agenda
• True Selfless & DeshBhakt Image
• India Global Ties
• Encourages Indians
• Appreciate Success of India
• Unite India Together on Growth Agenda
• Focus on Swachh Bharat
• Hero Who Fights Against Evil - Corruption
and Black Money
• Spread Positivity through His Strong
Persona for the Nation Globally
• Amongst World’s Most Amazing Orators
(Mann Ki Baat, Independence day speech,
Rajya Sabha Speech, etc)

13. Actions Speak Louder than Words
His Social media success is a reflection of his actions

15. Share and Let the World Know
Be Proud of Our Own PM - Narendra Modi.
Presentation Created by: Akash Jain,
Email id: akashjain.ns@gmail.com