akanksha eco assignment

Survey on Reliance Jio November 15, 2016
Annexure-V-CoverPagefor Academic Tasks
Learning Outcomes:
This Academic Task was very significant it helped me to know about the Impact of free internet
facility provided by Reliance on the demand for other subscribers by today's youth and more
over I have learned about the statistical tools that how to use it in the analysis of the primary
data to get the exact results and beside of these I have also learned the interpretation of the
primary data and how to conclude it and to find the final result, and I have also came to know
about the practical application of Reliance Jio.
Declaration:
I declare that this Assignment is my own work. I have not copied it from any other student’s
work or from any other source except where due acknowledgement is made explicitly in the
text, nor has any part been written for us by any other person.
Student signature:
Evaluator’s comments (For Instructor’s use only)
General Observations Suggestion for Improvement Best part of assignment
Evaluator’s Signature and Date:
Marks Obtained: Max. Marks: …………………………
Prepared By: Team 1 Page 1
Course Code: ECO515 Course Title: Managerial Economics
Course Instructor: K P Abeinya Menon Program:-M.B.A
Academic Task No: 3 Academic Task Title: To study the impact of free
internet facility provided by Reliance Jio on the demand for
other networks by today's youth by taking a sample of 50
students.Date of Allotment: 17/10/2016 Date of submission: 15/11/2016
Section: Q-1644 Group : A
Names: Akanksha Ahuja Reg No: 11614013 Roll No:A01

EVALUATION PARAMTERS FOR WRITE UP
CATEGORY 1 2 3 4 5 Points awarded
Introduction
(topic
sentence)
(5marks)
The topic
sentence is an
excellent
introduction to
the paragraph. It
tells the main
idea and gives
the big picture
(5)
The topic
sentence is a
good
introduction
to the
paragraph. It
may too
broad or have
a detail
included. (4)
Introduces
the
paragraph. It
does not
introduce the
topic very
well and it
includes too
many details.
(3)
The topic
sentence does
not introduce the
paragraph.
(2)
Does not
display an
understanding
of the topic.
Not in line with
the topic. (1)
Review of
Literature
(5marks)
Student makes
no errors in
review of
literature that
are grade level
appropriate(5)
Student
makes a
couple of
errors in
review of
literature
that are
grade level
appropriate.
(4)
Student
makes
several errors
in review of
literature that
are grade
level
appropriate(3
)
Student makes
many errors in
review of
literature that
are grade level
appropriate.(2)
Student makes
more than ten
errors in review
of literature
that are grade
level
appropriate.(1)
Ideas
(5 marks)
The topic has
been discussed
from different
angles and
student has given
excellent grasp of
the topic. (5)
The topic has
been
discussed
properly and
student has a
good grasp of
the subject.
(4)
Student
knows the
subject but
not related it
with different
angles (3)
Student uses just
the facts to relay
thoughts. There
is not much of
the student's
own personality
in the writing
(2)
Information is
gathered from
electronic
sources but the
student does
not know its
relevance and
importance (1)
Methodology
(5 marks)
The methodology
used is highly
relevant and
does not contain
any errors (5)
The
methodology
used is
moderately
relevant and
contains
couple of
Introduces
the
methodology
part but
didn’t relate
much (3)
The
methodology is
somewhat
related with the
topic (2)
The
methodology
is least related
with the topic
(1)

errors (4)
Data analysis ,
interpretation
and
Conclusion (10
mark)
Student has
analyzed and
interpreted the
data
appropriately.
Well described
conclusion are
reached from the
facts offered.(10)
Student has
analyzed and
interpreted
the data
comparativel
y less
appropriately
. Better
described
conclusion
are reached
from the
facts offered.
(8)
Student has
analyzed and
interpreted
the data in a
somewhat
appropriate
manner.
Good
conclusion
are reached
from the facts
offered. (6)
Student has
analyzed and
interpreted the
data which is
loosely
appropriate.
Unclear
conclusion are
formed from the
facts offered.(4)
Student has
analyzed and
interpreted the
data which is
unrelated.
Unable to
derive any
conclusion.(2)
TOTAL
Note:
1. No Assignment will be catered after due date.
2. Each Group will do Peer rating on the assignment
3. Evaluation should be done strictly on the basis of the Rubrics attached.

Acknowledgment
"We have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and organizations. We would like to extend our sincere thanks to
all of them.
We are highly indebted to (K P Abeinya Menon faculty Member, School of Business, Lovely
Professional University) for their guidance and constant supervision as well as for providing necessary
information regarding the project & also for their support in completing the project.
We would like to express our gratitude towards our parents & member of (Lovely Professional
University)for their kind co-operation and encouragement which help us in completion of this project.
we would like to express our special gratitude and thanks to University persons for giving me such
attention and time.
Our thanks and appreciations also go to our colleague in developing the project and people who have
willingly helped us out with their abilities."
.

CONTENT
1. Introduction ……………………………………………………...………….6-
7
 Objectives of the study …………………………………………………..............6-
6
 Need of the study ……………………………………………………..................7-
7
 Scope of the study………………………………………….…..............7-7
2. Impact of the Reliance free internet facility on the other providers……….....................8-
9
3. Unique things of Reliance Jio that subscribers shift towards them……………………9-
11
4. Review of litreture…………………………………………………………................12-
12
5. Methodology…………………………………….…………………………….…......13-
13
6. Analysis and interpretation………………………………………...................…..14-
22
a. Profile of the respondents ………………………………………………….14-
14
b. General information ……………………………………………...……...15-
17
c. Factors which affect the choice of the subscribers…………...….............18-20
d. Satisfaction level of the respondents………………………….................21-21

e. Satisfying features…………...………………………………….………..21-
21
f. Dissatisfying features …………………..…………………......................22-
22
g. Trend to switch…………………………………………….…………......22-
22
h. Switch to reliance Jio…………………………………...………………..23-
23
i. Will jio be able to gain monopoly………………………………………..23-
23
j. Jio competitor be able to gain market share……………………………..24-
24
k. Jio add to digital india……………………………………………………24-
24
l. Biggest competitor of jio…………………………………………………25-
25
m. Reliability………………………………………………………………...25-
25
7. Practical Application of the Reliance Jio…..…….………………………………26-
27
8. Benefits of reliance jio for subscribers…………………………...………………28-
28
9. Limitation of the study…………………………………….…………...………...28-
28
10. Conclusion…………………………………………………….............29-31

11. References …………………………………………………………….……........32-
32
12. Questionnaire…………………………………………………………………….33-
35
INTRODUCTION
The study is conducted to analyze the impact of free internet facility provided by Reliance on
the demand for other subscribers by today's youth. As Chairman of Reliance Industries, Mukesh
D Ambani has been announced that domestic voice calls to any network across the country
would be free for Jio subscribers even beyond the Jio Welcome Offer. Domestic roaming
services would also not be charged separately (Mukesh D Ambani).Jio Welcome Offer looks
very attractive in the first instance as it offers free voice, free roaming, free full bouquet of Jio
applications and content and mobile data at Rs 50 per GB. A close look at Jio Welcome Offer
tariff suggests that incumbent operators like Bharti Airtel, Idea Cellular and Vodafone will have
a tough time to restrict low end subscribers shift from them towards Reliance Jio. To study the
impact of this on demand of youth’s and also the worries of the other telecommunications
companies about the shifts of their subscribers from them towards the Reliance Jio. And as we
know that the Internet today has become an inseparable part of our lives and irrespective of our
age, profession as well as field we are making use of the internet in some way or the other ways.
Out of all the people who use internet for fulfilling their everyday needs, requirements as well as
entertainment purposes, teenagers and youngster are often seen to be the biggest contributors to
the use of internet in this era. As we know well that in this technological and competitive world
everyone is trying their best to bet the other and want to be the best or be the leader in the
market at in any sector by introducing and implementing of anew types of the strategies which
they think that will work out. So same here in the telecommunication sector the reliance taken a
step to be the cheapest and the free internet services provider.
Objectives of the Study:
The following are the objectives of the study:

1. To know the Impact of the free internet facilities provided by the Reliance on the
demand of the youth’s customers.
2. To know the impact of the Reliance free internet facilities on other telecommunications
companies in the country.
3. To know the affects of such strategies on the investment of the other telecommunications
companies in the country.
4. To know the speed of subscribers which shift from other telecommunications companies
to Reliance Jio.
Need of the study:
This study on The impact of free internet facility provided by Reliance on the demand for other
subscribers by today’s youth and attempt to know the profile of the today’s youths and to
understand the characteristic of these youths so as to know well their taste and preferences with
respect to the offer of the reliance company and the study also tries to figure out the influence of
different factors which affects on the youths demand. Moreover to understand about the affects
of the reliance Jio launch on the other telecommunications company in the country.
Scope of the Study:
This study is based upon the impact of the free internet facilities which is provided by the
reliance telecommunication company on the demand of the youth of the other subscribers and
also the benefit of the free internet facilities to the consumers and which factors are motivates
the subscribers to shift from other telecommunications company like from Idea, Airtel and
Vodafone towards the reliance Jio.
1. As the analysis and interpretation is based on primary as well as secondary data,
possibility of unauthorized information cannot be avoidable.
2. Study was carried on in lovely professional university only.

3. The impact of free internet facility provided by Reliance on the demand for other
subscribers by today’s youth have been analyzed has been limited to only 50 individuals.
IMPACT OF THE RELIANCE FREE INTERNET FACILITY ON
THE OTHER INTERNET PROVIDER IN THE
COUNTRY(Research Findings)
The question can be rise about the reliance Jio that how Reliance Jio will impact Bharti Airtel,
Idea Cellular and Vodafone And really Jio will be able to achieve their target? I have discussed
below:
a. First Target SME and Student: Looking at the tariff, Reliance Jio has initially targeted SME
and students as they will be the first to shift from operators like Airtel, Idea, Aircel and
Vodafone to Reliance Jio. The reason for the shift is Reliance Jio Welcome Offer tariff package
looks very attractive to SME and students vertical. SME and student in the age group of 14-30
will be the first to start the move. According to ministry of human resource and development
(MHRD), government of India, the total number of students in secondary, senior secondary and
higher education is around 237 million. As per MHRD data, the total enrollment in higher
education has been estimated to be 28.56 million with 15.87 million boys and 12.69 million
girls. If Reliance is able to get 50 million students out of 237 million under its fold it will be a
big achievement as this facility looks very attractive for the student community.
Indian Students Breakup:
Age Group No of Students Category
14-15 50,691,000 Secondary Education
16-17 45,438,000 Senior Secondary Education
18-23 140,559,000 Higher Education
Source: ministry of human resource and development (MHRD), government of India. Year-
2016.

And apart from the student the reliance also targeted the small businesses. As per ministry of
micro, small and medium Enterprises (MSME), government of India, the total working
enterprise in India is estimated to be around 49 million and MSME segment deploy around
111.4 million people across different verticals. If Reliance is able to get even 25 million
subscribers from this segment it will be a great achievement for the company. So in Reliance is
in a better position to get around 75 million subscribers in a year’s if they target only student
and SME. If 75 million subscribers shift to Reliance Jio from other operators it will make a big
dent in revenues of Bharti Airtel, Idea Cellular and Vodafone.
Rush for Spectrum Auction: Reliance Jio Welcome Offer has put spotlight on incumbent
operators like Bharti Airtel, Idea Cellular and Vodafone to acquire large spectrum in different
bands to protect their turf from Reliance Jio. Idea Cellular needs to strengthen its 1800 MHz
portfolio as it has 5 MHz in 10 circles and 10 MHz only in Kerala circle. Idea also needs to
expand its coverage from 11 circles to pan-India coverage if it plans to compete with Reliance
Jio. Vodafone will need to focus on 700 MHz band and other spectrum bands for 4G rollout in
other circles. Even Bharti Airtel need to strengthen its spectrum portfolio for LTE-Advanced or
carrier aggregation as in future the focus will be on spectrum capacities for meeting the data
demand of their 256 million mobile customers in India. For all this Bharti Airtel, Idea Cellular
and Vodafone will need to invest a lot in recent spectrum auction planned from October 2016.
All this will impact the bottom line of incumbent operators and it would be interesting to see
how they do the balancing. Bharti Airtel has been the undisputed leader in mobile voice
segment in India but it would be interesting to see who takes the lead in data which is emerging
as the new voice. Presently it seems, Reliance Jio has taken an early lead but one needs to see
how Airtel, Idea and Vodafone counters Reliance Jio in the short run and delay its 100 million
subscriber acquisition.
UNIQUE THINGS OF RELIANCE JIO THAT
SUBSCRIBERS FROM OTHER INTERNET SERVICE
PROVIDERS WILL SHIFT TO THEM
Voice calls are free: The biggest benefits to everyone are all domestic voice calls including
those made to other operators are free. Users won’t even have to bother about roaming within

the country, as per the ‘India motive. This would be a big blow to existing telecom operators,
which still account for a big chunk of their Average Revenue per User (ARPU). Another blow
for them would be the excessive charges for text messages on special days like festivals, New
Year’s Eve, Valentine’s Day and others. Jio says there won’t be any blackout days.
Welcome Offer: from September 5, subscribers who joined Reliance Jio network will be
eligible for a Welcome Offer, under which they will be getting free and unlimited to Jio’s suite
of services including voice, data and the bundled applications. The offer is valid till December
31, 2016. The welcome offer looks to be an extension of the Jio Preview offer, under which
users got access to Jio service for free for 90 days. The Welcome Offer is supposed to help Jio
test its network stability, and improve the services through feedback from customers.
Extensive and efficient coverage: As we know that most of the operators have networks built
mainly for voice, and then data added on top of it, but Jio has made its all-IP network that is
future-proof and is completely based on data. The company also points that its network could
easily take load of mobile videos consumption, and could also take load of apps. In terms of
coverage, Jio has already reached 18,000 cities and towns, and 200,000 villages. The company
plans to expand its coverage to 90 percent of the population of the country.
Affordable Jio devices: Reliance Jio has already launched a slew of budget Smartphone’s
under its LYF brand. The price of these VoLTE Smartphone start at Rs 2,999. Currently,
Reliance offers one of the most affordable Smartphone to come with VoLTE support. Besides
the Smartphone, Reliance is also offering Jio personal router solution for 2G/3G devices at Rs
1,999. The routers will help users on 2G or 3G Smartphone to avail Reliance’s affordable 4G
services without requiring to buy a separate handset.
Focus on Wi-Fi: Reliance Jio seems to have well learnt from the usage trends and the issues
that other telecom players due to an increasing consumption of data. One of the solutions to
address this is having Wi-Fi hotspots. While the segment is still at nascent stage, Jio aims to
deploy 1 million Wi-Fi hotspots by middle of the next year. The company says the hotspots will
help reduce network congestion. Reliance has also said that its data plans come with access to
Jio Net Wi-Fi hotspots, making the service available to its users across the country so that will

motivate the other subscribers to start moving towards reliance Jio due to that the demand will
rises.
FTTH: Reliance is not just keeping its ecosystem revolving around data and affordable devices.
The company is now planning to foray into fiber segment to provide ultra high-speed broadband
connections to users. The service will be initially available in select cities, but will be available
to top 100 cities in the near future. The company says its FTTH service could offer data speeds
up to 1Gbps, if we look to this from the subscribers eyes it’s exactly what subscriber’s demand
from their providers.
Enterprise: Reliance Jio is also offering some offers for the enterprise users. Along with high
end broadband plans, the company is teaming up with several premium technology companies.
The high end plans focus on providing affordable international roaming tariffs, access to global
content, concierge services, and more importantly indoor coverage. The company will announce
more details about its enterprise services in the coming time as per their word.
Digital verification, activation: Pointing out cumbersome process of verification, the official
said that it was taking about 24 hours to get the new connection active. But with Jio services,
users can get their numbers activated within 15 minutes. Jio has implemented an e-KYC system,
which allows users with Aadhar cards to get their SIM cards instantly. The system is currently
available in a few cities such as Delhi and Mumbai, and will be rolled out in other cities very
soon.
Reliance Jio has set some high targets for its services. The company aims to have 100 million
subscribers in the shortest time. Reliance Jio is estimated to have 2.5 million users currently.
According to Morgan Stanley, Jio could have 40 million subscribers in the next fiscal and also
have $2 billion in revenues. They also expect an overall revenue market share of 6 percent with
2 percent in voice and 19 percent in data. But looking at the data plan and enthusiasm in the
public, the target of 100 million users doesn’t seem to be far off.

REVIEW OF LITRETURE
1. Sinha Naveen kumar Research Scholar, Department of Management, CMJ, University Shilong
( I.J.E.M.S., VOL.4(2) 2013: 247-249) : The pace of technological development and its impact
on the society has emerged into a brand new world of innovations and up gradation. Not
much time has passed when people could not dare to think of using internet with so high
speeds that on the click of the mouse or touch of the screen of the mobile one is able to
upload the file size of 3 mb or 100 mb or even 200 mb in seconds. With the increasing
human need of faster internet speeds, the research and development of this technology
led to the emergence of 4G. This article will discuss about the features of 4G and the
edge it provides once operational. It will also discuss its impact on India and the barriers
in implementing this technology. At the end it will give some suggestions to overcome
these barriers.
2. Free voice is key to making Reliance Jio's integrated plans much more compelling cost
wise than those of peers. Reliance Chairman Mukesh Ambani took the wraps off the Jio
network by offering free calls and rock bottom data prices that sent shares of established
players into a nose dive on fears of an all-out price war. RJio has disrupted industry
pricing more than we imagined, with consequences for incumbents likely more difficult
than we expected as with the introduction of RJio in the market, the Idea and India’s
largest wireless player Airtel shares slid gradually.
3. Reliance Jio's entry with disruptive offers of free voice calls, roaming and possibly the
world's cheapest data plans will push smaller mobile service providers such as Aircel,
Telenor India, Tata Teleservices and Reliance Communications to the fringes, if not to

exit altogether. In a nut shell we can say that Reliance Jio will ensure the likes of Aircel,
Telenor India, Tata Teleservices and RCom will exit the telecom sectors.
4. : Reliance Jio enters the telecom market when there are three established, well
entrenched incumbent carriers- Bharti Airtel, Vodafone India and Idea Cellular. They
collectively control nearly 80% of the pan-India GSM customer base and around 75% of
the revenue market share. Hence Jio will have to poach customers from existing
operators rather than expanding the market.
5. Jai Bhatia, Advait Rao Palepu (Economic & Political Weekly EPW OCTOBER 8, 2016 vol lI no 41) : The larger internet
revolution in telecom is a long way away. What matters now is the manner in which
regulatory changes and spectrum auctions take place, as well as how operators interact
with one another operationally and politically so that consumer welfare and quality of
services are not undermined. As Ambani’s biggest competitor Sunil Mittal has pointed
out, predatory pricing will ensue if the IUC regime is made to change fundamentally to
give RJio distinct cost and revenue advantages over its rivals. RJio has deployed
effective marketing and propaganda techniques to acquire unsuspecting consumers. It
has been able to take advantage of ambiguous and lax regulatory processes and systems
of oversight. It has arguably not provided technical and operational information with
clarity to its customers. RJio’s entry has certainly taken place through predatory
behavior. Whether its pricing is predatory, which could hurt incumbents and consumers
in the future, depends on the steps that are taken by the regulatory authority.
METHODOLOGY
In order to achieve the above study objectives, I have used the Simple non-Random Sampling
technique, randomly intercepted and administered fully structured questionnaires to target
respondents.
a. Target group: In this study I have targeted the age group of above 20 and who usually use
internet services.
b. Area of Survey: lovely Professional University.
c. Gender: Male and Female both.
d. Sample Size: 50 Students.
10 Faculty have been selected from Business.
10 Students have been selected from Business.
10 Students have been selected from Pharmacy.
10 Students have been selected from Education.
10 Students have been selected from Journalism.

e. Data Collection Method: I have collected data through survey method and as well as I
have taken secondary data from the respective website of the Reliance and from other
websites of telecoms companies of the country. And the Survey is done through
questionnaire filling.
DATA ANALYSIS AND INTERPRETATION
In the survey I have used the questionnaire to collect the data, so as per the structured questions
going to analyses the data below:
A. Profile of the respondents
This part of the analysis contains all about the profile of the respondents such as gender and as
well age of the respondents.
Gender of the respondents:In the survey both the male and female have been targeted, 80
percent of the respondents were male and the remaining 20 percent were female. Which are
presented in the figure-1.

Source: As per survey conducted
Age of the respondents:As per primary data the majority of the respondents were from the
age category of 22-24 which topped the chart with the 29 respondents and followed by the
category 24-26 and 20-22 respectively 13 and 8 respondents.
B. General information
In this part of analysis contain the general information of the respondents which they have
disclosed in the questionnaire.
Use of internet: As the survey size was very limited to only 50 students so I have also
targeted only those students who are using internet in their mobile phones usually. So that is

why the internet user is 100 percent in this study but in reality it’s not possible to be hundred
percent.
Internet service providers: Currently in the country there are seven internet service
providers, such as Aircel, Airtel, Idea Cellular, Reliance Jio, Reliance Communication, Tata
DoCoMo, and Vodafone with different types of data package and provides many types of
facilities to their customers. The figure-2 illustrate that Idea Cellular is the biggest provider
nowadays 34 percent of the people do use the Idea Cellular internet, the second place is
topped by the Reliance JIO which provides services to 18 percent of the respondents, also
the Aircel and Airtel topped the chart by taking place in the third position both of them by
providing services to 16 precent of the respondents of this study, and followed by Vodafone
and Tata DoCoMo respectively by providing 6 percent and 2 percent of services to
respondents.
Satisfaction of respondents: In the study the figure-3represents the level of the satisfaction
from the services which being provided to them, and moreover this study reveals that 58 percent
of the respondents are satisfied with the services which they are using currently but the rest of
the respondents don’t satisfied with the current services of the internet providers, so the chance
of shift from the current to the other internet provider is more.

Tenure of use: the bar graph illustrate tenure of the use of the services of the internet, As
majority of the respondent have been lie in the category of 1-3 months and 14 respondents are
lied in the category of above 5 months it means respondents of this category are loyal to their
providers, and followed by the category of 0-1month and 3-5 months respectively.
Purpose of use:the line graph represents that 45 out of 50 respondents are using internet for
their personal purpose and the remaining 5 respondents are using for their both purposes.
And no one do use internet only for business purpose.

C. Factor which affected the choice of subscribers.
In this part of the interpretation those factors are taken which have been affected the choice
of the respondents towards the internet service providers.
Speed of internet: The bar graph illustrate the responses of the individuals which are have
been affected their choice towards the internet providers, 2 respondents are strongly satisfied
with the speed of their internet, followed by the agree category in which the number of the
respondents are five times more than first category. And the 16 individuals are at the
moderate level and the highest point in this bar graph taken by the category of disagree
respondents and at the end 4 respondents are strongly disagree with their internet speed.

Price of the services: Price of the internet services is also one of the most important factors
which have been affected the choice of the internet subscribers, in the figure-8 it shows that
48 percent of the respondents are normal towards the price of the services which have been
provided to them, and followed by the 16 percent which three category have been placed in
this part respectively strongly agree, agree and disagree and moreover the lowest group of
the respondents are 4 percent which are strongly disagree with the current price of the
internet services.
Downloading speed:The line graph illustrate about the responses of the individuals towards
the downloading speed of the internet, the highest point in the line graph is placed by the
moderate and immediately followed by the agree and disagree at the same level of the
responses and the second last place has taken by the strongly disagree, one just double of the
strongly agree respondents.

Offers and special discounts:this is one of the most attractive factor which affected the
choice of the subscribers but in this survey the one of the third respondents are in the
moderate level and apart from this 16 individuals are disagree with the provided offers and
special discounts, immediately followed by agree (12 individuals) are agree with the current
offers and special discountand the two individuals are strongly agree with the offer and
special discount and moreover 3 respondents are strongly disagree with this factor.
Connection Penetration:This is also one of the most important factors which subscribers are
usually considered in their choice. The below pie chart represents the responses of the

individuals respect to the connection penetration of the internet services, 42 percent of the
respondent are don’t give importance to the connection of penetration they are normal but 26
percent of the individuals are agree with the current situations of their services followed by
disagree with the 20 percent. And the lowest percentage of the strongly disagree at 4 percent.
D. Satisfaction level of the respondents from the current internet service providers:
Figure-12 shows the satisfaction level of the respondents from the internet services which have
been provided to them, 16 individuals are moderately satisfied and followed by not so satisfied,
dissatisfied, Very satisfied and extremely satisfied. Respectively 14,12,5 and 3 individuals.
E. Satisfying features:

The pie chart illustrate the satisfying features of the internet services, 32 percent of the
respondents were satisfied from the price of the services and that is followed by 22, 22,
16percent and the last one with a little difference only 2 percent less than the previous category,
respectively downloading speed, offers and special discount and the final one is connection
penetration.
F) Dissatisfying features
The bar graph illustrate the responseof individuals about the dissatisfying features of the internet
services. Almost one of the third individuals were dissatisfied about the price of the services
which immediately followed by the feature of downloading speed of the services with the 14
responds and the offers/special discounts were ticked by 10 respondents followed by the 7 and 4
respectively speed of connection and connection penetration.
G) Trend to change the current provider:the bar graph represent the number of the youths
which are willing to switch and also not willing to switch to other provider which giving

them a better services then the current one. So 23 respondents are willing to do the same but
the remaining are whether not willing or they have taken the option of the can’t decide as of
now.
Source: Primary data
H Switch to reliance Jio: the below pie chart illustrate the responses of the youths that they
have switched or not to reliance Jio, the amazing part is that the 38 percent of the youth
switched and also the same number of the youth didn’t switch to the Jio and moreover 24
percent of the youths said that they can’t decide as of now.
Source: As per primary data
I Will jio be able to gain monopoly: below given pie chart believe that the method adopted by
reliance is very effective since 52% of them believe that jio will be able to gain monopoly
whereas 30 percent say no and rest 18 % are not aware about it.

J) Jio competitor be able to gain market share: chart below shows that only 30% people
belive that jio competitor will be able to gain market back and 24% deny to this point rest 46%
are still un awared
K) Jio add to digital india: As per graph there is more possibility that jio will be able to add
into digi india as 70% people belive on this fact and only 24% people deny on this rest 6% only
all are neutral to this fact

l)Biggest competitor of jio: biggest competitor of jio is expected to be airtel and than idea
aircel and Ril comm. And yhan other two

M) Reliability: Shockingly it is seen that jio is not choosen as reliable network most of person
rather it is sen that aircel and airtel got equal no and than idea came to picture and than rest were
there
Practical Application of the Reliance Jio
Reliance Jio has actually rewritten the rules of telecom in India, and forced Airtel, Idea,
Vodafone and other telecoms companies to change their whole perspective. Voice calls are free
for ever, for every Jio customer, and 4G high speed data is being offered for as low as Rs 50 per
GB, which is way less than the cheapest plan available today anywhere in the world. As
MukeshAmbani said the chair man of the reliance industries, “We Indians have come to
appreciate and applaud Gandhigiri. Now we can all do datagiri, which is an opportunity for
every Indian to do unlimited good things with unlimited data free of cost,”
a) Data Is the New Oil; Information Is Absolute Power
The current age can be aptly termed as the Information Age, and the current civilization will
prosper where there is data. As we know well that Information will lead India out of poverty,

and out of misery. And this makes data the new oil, the new magical entity which can make or
break fortunes. Startups in the Internet niche can now look forward to a brand new perspective
of entrepreneurship, driven by data and information, rather than location and traditional ideas.
b) More Internet Users Means More Customers for Internet Startups
Jio’s marketing approach is very simple and awesome, entice the end-user with free calls, and
then tempt thim with cheap data. Once this habit is formed, it won’t be difficult to convince the
user to use more and more data. Competition will drive Idea, Airtel and others to further drop
their data rates, and the cycle will follow. This simple means that in the next few years, there is
going to be an explosion of new data users, all over the country. Rural expansion will be the key
point, as more and more people adapt to 4G, and use more and more data. More Internet
subscribers is the best news for any Internet startup, as now, their subscribers-base will swell
and expand all over. In short, Jio has triggered more volume and mass in terms of data usage,
and digital entrepreneurs should rejoice.
c) Increase in Telecom Revenue
The drop in data tariff to Rs 50 per GB and free voice call offered by Reliance Jio will definitely
help in market expansion of data revenue as data is considered to be the new voice. According
to industry experts, non-voice revenue is expected to increase from present 28-29 percent to 45-
50 percent in a year’s time thus leading to overall revenue increase as ARPU (average revenue
per subscriber) per month is bound to increase from Rs 180-196 to Rs 250-300 per month. This
increase in data revenue by market follower is a good sign as incumbent operators will also do
the same in due course of time as they will have no other option. The increase in telecom
revenue due to data is a win-win for the operators.
d) Capex Investment to Increase: To compete with Reliance Jio, incumbent operators have no
other option but to increase capital expenditure by creating lot of data capacities. Even
incumbent operators need to increase its city and rural coverage as Reliance Jio is looking to
launch 4G services in 18,000 cities and 200,000 villages at one go. According to industry
experts, incumbent operators need to create lot of capacities so that economies of scale can be
passed on to end consumer which can result in lower data cost for subscribers. Increase in capex

investment will lead to drop in profit for incumbent operators like Bharti Airtel, Idea Cellular
and Vodafone in a big way.
BENEFITS OF RELIANCE JIO FOR
SUBSCRIBERS

 Smartphone: Reliance Digital has introduced a 4G LTE Smartphone under its brand
LYF. These handsets start at Rs 2,999. The more feature-rich Smartphone are available
at price-points like Rs 3999, Rs 4999 and Rs 5,999. Additionally, for those who don’t
want to replace their 2G or 3G handsets, Reliance Jio has come up with a 4G LTE
personal router, called Jio-Fi, at Rs 1,999.
 Free voice calls: “Customers should pay for only one service, either voice or data. Not
both,” the reliance implement that all voice calls for Jio customers will be free. In yet
another cheer, no roaming charges will be applied across India.
 Special scheme for students: under which anyone with a valid student ID card, will be
eligible for 25% extra data on Jio’s main tariff plans.
 Aadhaar: The Jio sign-up experience has been redesigned to make it 100% digital using
an Aadhaar based eKYC process. Over the next 4 to 6 weeks the plan is to have the
process in all Jio stores across India.
 Unlimited night LTE data: This data is designed to pass on the idle network capacity at
night to customers.
LIMITATION OF THE STUDY
1. Reluctances of the respondents to provide complete information about them can affect the
validity of the responses.
2. The lack of knowledge of respondents about the many facilities and free internet which has
been provided by the reliance telecom company can be a major limitation.
3. The information can be biased due to use of questionnaire.
4. The survey is conducted inside of the campus of lovely professional university so this
cannot present all Punjab state.
5. The study focused only on the youth’s of today and on their demand.
6. Simple size is 50 individuals only.

CONCLUSION
GROUP
The launch of Reliance Jio has begun a cost cut war in the industry. Other big guns in telecom,
such as Airtel, Vodafone and Idea are continuously working on the measures to handle the latest
as well as toughest challenge in this highly competitive telecom industry. In accordance with the
current Jio subscribers, the quality of internet and voice call has been outstanding till date.
Presently, there is no single cause not to turn towards the affordable operator in the world. The
increasing competition is in favor of the consumers as other telecom operators have no other
choice but to minimize the tariff to overcome the telecom competition in the market. Jio has
really set a benchmark for the telecom operators in the country who had already been plundering
the users with rates as high as 250 per GB. The recent entry of Reliance Jio will surely speed up
the data adoption in India with exciting and affordable data plans paired with low cost 4G
handsets. At present time Reliance Jio network is available free of cost to most of the 4G
Smartphone users, subscribers getting a massive 3 months of unlimited data plan, voice as well
as suite of applications absolutely free. This is really amazing. Users did welcome Jio, with long
waiting outside Reliance stores to get their SIM cards. The word of mouth has also been seen
very positive, which was expected, and with people very, very much happy with the services.
The launch of Reliance Jio will also affect today’s e-commerce industry as well as other online
businesses, which were struggling to attract more and more potential customers. Low priced
data charges and higher speed internet will surely help in the expansion of this industry. It is
really great to see a new beginning in this highly competitive telecom space, which has shaken
up the market and forced the rivals to pull up the socks to run faster and better to survive. And
moreover reliance Jio targeting India’s big demographics of youth, Reliance have introduced a
special offer for students. Users with valid student ID cards will get 25 percent extra data on
every tariff plan. The scheme is certainly going to woo youth considering Reliance Jio is already
offering ultra affordable data plans. In comparison, other telecom players do offer schemes
targeted at students with under Rs 50 data and voice packs. Mukesh Ambani might believe that
RJio has consciously or unconsciously jump-started the inevitable internet revolution in
telecommunications in India.
INDIVIDUAL
Akanksha Ahuja (11614013)
Reliance Jio seems to bring revolution in the field of Telecom with their free unlimited internet
packs, but it’s a big question whether they will be able to sustain the same in a long run or not,
to get answer for this question, we did the survey, the responses were quite expected a huge
group of people believe that Reliance Jio has a good performance in internet services but not up
to the mark in case of calling services also they don’t have trust factor in Reliance Jio, they trust
Airtel and Aircel more in compare to reliance jio, so In a nutshell I think Reliance Jio is good
enough to attract masses towards the catchy offers but still was not successful in order to build
brand image(trustable) amongst the users. However responses regarding the attraction towards
the brand has been quite up to the mark because of the FREE services. More than half of the
respondents believe that it is contributing to the Digital India Campaign very well. In addition to

this approximately half of the respondents think that Reliance Jio can gain Monopoly in the
market.
Amit Bansal (11604378)
Reliance Jio is disrupting the working of India’s telecommunications industry by taking on
incumbents like Bharti Airtel, Idea Cellular and Vodafone which together control almost three-
fourths of the market for mobile voice and data services. Although some of its services are
“free,” RJio’s pricing may not be considered predatory even if its behaviour certainly is.
Now on coming to survey there are following conclusions
• Many people started using jio sim but many still are loyal to there previous service
provider and this may not lead to fulfillment of target of customer base of Jio and before
use the satisfaction level of people is average and there were different factors effecting
its use. People easily switch to different service provider by portability and with offer of
reliance jio people started using it since “every one likes free bread” but as “there is no
free bread in world” many of them are not totally awared regarding future plans of
reliance jio
• As survey says people are using this sim as they are not fully satisfied from this even
due to call drops etc. but they still use because its available in free (on asking people that
what after trail period is over there reply was that they will be seeing then)
• People use jio sim as secondary choice they are still using there old service as there are
even problems faced of call drops by people
• People think that jio has added to digital India and even it is a revolutionary idea . but
people still are not fully assured of jio getting monopoly on market
• When we talk about competitors than people are very flexible in switching service
providers there are some changes in rates of different service provider due to price war
which is beneficial to consumers.
At a nutshell this can be said that jio is by far very attractive for all the customer base of India
and even people are switching. There is a situation of big cat theory in telecom industry where
rival company are now just taking back and viewing jio move. There are different policies
which can end to different ends. But consumers are benefited by this a lot
Niraj Mishra(11611745)
Though Reliance Jio will start its journey with mobile wireless internet but in the Reliance
AGM meeting happened on September 1st 2016, Mr. Ambani said that Reliance Jio is going to
provide Gigabit fiber optic connection directly to home users. India is one of the fastest growing
economy in the World right now, but when it comes to internet speed, connection quality and
cost, India is far behind many first world countries. The average internet speed in India is
currently 2.8 Mbps.Reliance Jio has deployed 2.5 lac Km Optical Fiber Network. It will be a
boon for data services. Voice services will be dead and entire competition will be around data
services, Reliance Jio is at an advantage as they have adopted the latest technology. it will hit
where it will hurt the most to existing telecom operators. The launch of Reliance Jio has begun a
cost cut war in the industry. Other big telcos such as Airtel, Vodafone and Idea are continuously
working on the measures to handle the latest as well as toughest challenge in this highly
competitive telecom industry. Reliance Jio will position itself as an all in one mobile operator.

They have launched Jio chat which is a huge initial success and is also planning to launch
Digital Money & Digital Payment Services. It will also integrate Chat, Voice, Video calling,
Video Conference, sharing and other services on the single platform.
Reliance Jio will provide 80% national coverage at the time of launch and 100% coverage in
next 3 years which will be the game changer. Currently, the network coverage is one of the key
concern of any telecom operator
Hitul Bhagat (11608702)
Reliance Jio has truly started a revolution in the Indian Telecom industry.
Though the offerings by Jio seems too good to be true, they are attracting
more and more consumers with the incentives and facilities they are providing
at cheaper rates as compared to the other companies. One could say it’s
about poaching customers from other networks, as simple as that. They are
doing what most start-ups are doing – building a solid customer base. Get the
costumers accustomed to high speed 4G data, and when the free/cheaper
schemes end in December, most of them would be still willing to pay for it.
Another positive outcome from this business model is that it brings a fresh
dose of competition among the telecom companies.
It is a step in the right direction for achieving the dream of digital India.

REFERENCES
1. http://www.bgr.in/news/
2. http://trak.in/tags/business/2016/09/02/reliance-jio-tsunami-indian-startups/
3. http://www.financialexpress.com/industry/companies/reliance-jio-4g-launch-10-big-benefits-
for-consumers-announced-by-mukesh-ambani/364036/
4. http://www.varindia.com/reliance-jio-4g-lte-launch-impact-airtel-idea-vodafone/
5. http://telecom.economictimes.indiatimes.com/tele-talk/reliance-jio-effect-will-india-be-
amongst-first-countries-to-shutdown-3g-network/1521
6. https://www.quora.com/How-likely-is-that-Reliance-Jio-4G-will-revolutionize-the-internet-
market-in-India
7. https://www.scribd.com/doc/12778357/Consumer-Behaviour-towards-Telecom-Products
8. http://www.varindia.com/reliance-jio-4g-lte-launch-impact-airtel-idea-vodafone/

Questionnaire
Name: Age: Today's date:
Nationality:
Sex: 1. Male 2. Female
1. Do you use internet in your mobile?
Yes
No
If yes;
2. Which internet service provider do you use?
Aircel
Airtel
Idea Cellular
JIO
Reliance communications

Tata DoCoMo
Vodafone
3. Are you satisfied with the services being provided? *Yes *No
4. Since how long do you use this service provider?
0-1 month
1-3 months
3-5 months
Above 5 months
5. For what purpose are you using the internet?
Personal Purpose
Business Purpose
Both
6. Please rate the following factor which affected the choice of your internet service provider
on scale of 1-5 ( 5- Strongly agree, 1- Strongly disagree)
Sd DA M A SA
A. Speed of Connection 1 2 3 4 5
B. Price of the service 1 2 3 4 5
C. Downloading speed 1 2 3 4 5
D. Offers &Special discounts 1 2 3 4 5
E. Connection Penetration 1 2 3 4 5
7. How satisfied are you with the current internet service provider?
Extremely Satisfied
Very Satisfied
Moderately Satisfied
Not so Satisfied
Dissatisfied

8. You mentioned that you are satisfied with the current features of the internet service
provider; can you please tell me the features that you prefer and are present in it?
Speed of Connection
Price of the service
Downloading speed
Offers/Special Discounts
Connection Penetration
Others……………………………………………………………………..
9. You mentioned that you are not satisfied with the current features of the internet service
provider; can you please tell me the features that are currently not there?
Speed of Connection
Price of the service
Downloading speed
Offers/Special discounts
Connection Penetration
Others…………………………………………………………………….
10. If a company provides free internet facility for a specific period of time, would you prefer to
switch your service provider?
Yes
No
Can’t decide as of now
11. Reliance has been launched free Internet service facility; have you switch your current using
service provider?
Yes
No
May be
12. Will jio be able to gain monopoly by slim slot fixing?
Yes

No
May be
13.Will Jio competitors get back the market share they lost?
Yes
No
May be
14. Will jio be able to add into digital india?
Yes
No
May be
15. Biggest competitor of jio?
Aircel
Airtel
Idea Cellular
Tata DoCoMo
Vodafone
16. Which telecome service is more reliable?
Aircel
Airtel
Idea Cellular
JIO
Tata DoCoMo
Vodafone

Signature of the
respondent
________________
Thank You.
PIER RATING
Name Regd no Rating
Amit Bansal 11604378 10
Akanksha Ahuja 11614013 10
Niraj Mishra 11611745 10
Hitul Bhagat 11608702 07

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