Scala Executive product management training programme for Irish B2B technology companies
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The Scala Executive Programme presents a series of one-day workshops commencing Sep 14 in Dublin. Scala Executive will develop the skills of those involved in product management, delivering product management training in key areas.
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Scala Executive product management training programme for Irish B2B technology companies
- 1. Scala Executive ISA Software Skillnet in conjunction with DIT
- 2. Improved product management can have a profound impact on overall business success and product profitability Product Management Product Management
- 3. Scala Executive • Four, one day workshops • Sept 2014 to Feb 2015 • Radisson Blu Royal Hotel, Dublin • Designed in conjunction with DIT’s Postgraduate Diploma and MSc in Product Management
- 4. Discovering Customer Requirements Ellen Gottesdiener, EBG Consulting 29 September Product Roadmapping Andrew Dickenson, Product Focus 30 October Quickstart Product Management Steven Haines, Sequent Learning 4 February Strategic Pricing Andrew Dickenson, Product Focus 20 November Programme Overview
- 5. Who should attend • Executives in growing digital and software companies • C-Level management leading product management functions • Engineering staff with a need to understand product management • Product managers • Business analysts • Marketing managers
- 6. Why you should attend • Learn key processes used to guide product management across organisation • Discover why having processes is critical to making efficient decisions • Take away templates customisable for company use • Processes learnt will enable you to – Reduce number of lost sales – Scale products effectively – Align resources – Reduced wasted time and effort
- 7. Discovering customer requirements Ellen Gottesdiener • International expert in Agile Product and Project management practices • Acclaimed thought leader in business analysis • Multiple author in requirement setting • Clients worldwide
- 8. Discovering customer requirements What you will learn • Survey requirements, discovery challenges and techniques • Define stakeholders as product partners • Use business value to strategically align your product with customer needs • Collaboratively discover requirements • Interactive workshop will – Explore – Evaluate – Confirm customer requirements
- 9. Product Roadmapping Andrew Dickenson • Founder of Product Focus • 24 years’ product management and product marketing experience • One of Europe’s leading software product management facilitators
- 10. Product Roadmapping What you will learn • How to collate and prioritise ideas • Plan and communicate effective roadmap • Why having a standard process is critical to making efficient decisions • Different release strategies and pros/cons of each • How investment decision making typically happens and implications
- 11. Strategic pricing – Andrew Dickenson What you will learn • Different pricing strategies • How they work • How software can be priced • Bundling • Discounting • Pricing psychology • Testing options
- 12. Quickstart product management Steven Haines • Founder Sequent Learning Networks and the The Product Management Executive Board • 30 years international product management experience • Among the world’s top product management experts • Author of best selling Product Manager’s Desk Reference, Managing Product Management and The Product Manager’s Survival Guide
- 13. Quickstart product management What you will learn • Understand key constructs for product management • How to navigate the organisation, build relationships and earn the ability to influence others • Key processes used to guide work across the organisation • Become as productive as possible, as fast as possible - ‘be a successful product manager’ • Skills and tools to create a 90 day action plan
- 14. Discovering Customer Requirements Business analysts, product managers, product owners, project managers, user experience practitioners 29 September Product Roadmapping Product managers, product owners, CTOs, designers, technology leaders 30 October Quickstart Product Management New product managers, aspiring product managers, product owners, product owners’ managers 4 February Strategic Pricing Product managers, product marketing managers, pricing specialists 20 November Who should attend?
- 15. Cost • €395 members • €335 members: 2+ from company • €550 non members
Editor's Notes
- CEOs and senior management leading or interacting with product management functions Executives in growing digital and software technology companies Product managers Engineering staff needing an understanding of product management Business analysts Marketing staff Anybody requiring knowledge of key aspects of product management and best practice models
- Learn key processes and methods used to guide product management across the organisation Take away templates and toolkits which can be customised for use in your company Discover how to align resources to reduce wasted time and effort within product management The processes learnt will enable you to close sales quicker and reduce the number of lost sales Improve your entire customer experience Learn how products can be planned, developed, launched and life-cycled Discover why having a standard process in place is critical to making efficient decisions Understand the different approaches and pros and cons for product release strategies Find out how investment decision making typically happens in companies and their implications Attendees of the first course, Discover Customer Requirements, will receive a free copy of Ellen Gottesdiener’s latest book Discover to Deliver: Agile Product Planning and Analysis
- Ellen is an internationally recognised expert in agile product and project management practices, business analysis and requirements and collaboration. She is a dynamic and influential coach and works with clients all over the world. Ellen has presented at many industry conferences including Agile Development Practices, ProjectSummit/Business Analysis World, Project World & World Congress for Business Analysis, Software Development Best Practices
- founder of Product Focus has 24 years’ experience in product management and product marketing. Product Focus is Europe’s leading product management and product marketing training company
- Steven Haines is the founder of Sequent Learning Networks, and The Product Management Executive Board. Steven has 30 years international product management and business leadership experience across a variety of industries including Oracle, AT&T and WR Grace.