วิจัยพฤติกรรมผู้บริโภค(แฟชั่น)
- 2. %)
1.
26.4 32.1
73.6 67.9
21.4 43.6
39.3 40.7
– 15.0 8.6
– 10.0 1.4
– 6.4 3.6
– 7.9 2.1
- 3. %)
3.
50.0 72.1
10.7 2.9
25.0 10.0
7.9 22.1 10.0
6.4 2.1 5.0
/ 28.6 25.0 44.3
24.3 18.6 26.4
17.9 20.0 11.4
3. 8.6 10.7 7.1
8.6 9.3 2.1
5,000 5.7 7.1 2.9
5,001 – 6.4 9.3 5.7
10,000
:
10,001 –
15,000
15,001 –
20,000
20,001 –
- 4. Mean)
1. 3.99
3.64
2. 4.09
3. 4.07
3.75
4. 3.82
5. 3.75
6. 3.62
3.63
7. - - 3.99
8. 3.55
9.
10.
(Brand)
11.
- 6. Mean)
1. 3.59 3.56 3.44 3.82 3.65
3.27 3.20 3.08 3.87 3.64
2. ( 2.95 - - - -
- - 3.29 3.29 3.51 3.48
3. 1.92 2.89 3.02 3.20 3.22
4.
5.
- 10. 1. –
”
1. – ”
2. –
”
3. – ”
4. –