2. Created by the AI during the IPM (International Presidents
Meeting), happened in Serbia. Those elements were
designed by a company, called «Design thinkers» to
represent AIESEC values.
The visual elements are in number of 5 and can be easily
manipulated for any poster, logo, proposal..etc.
Check the Brand Refresh Toolkit, here:
http://www.myaiesec.net/content/viewfile.do?contentid=1
0250773
Brand Wiki:
http://www.myaiesec.net/content/viewwiki.do?contentid=
10067369
3. Visual elements use instructions
The brand refresh visuals should be:
• Transparent (an opacity of more than 70%,
preferably: 50%).
• Having no outline if they are colored.
• Inter connecting to each others.
• Respecting the colors board exposed in the brand
toolkit.
• Respecting the size (e.g. equilateral triangle).
4. Design general instructions
1. High quality of the picture used (preferably an
ANFA photography) as it’s what’s define a
good/bad poster.
2. AIESEC logo and ANFA logo brand aligned.
3. All pictures used with their original size.
4. Pictures used on top of the background needs to
be in .png format (has no background).
5. Font used need to be clear and in a color that
matches with the background (e.g. bloody font
isn’t appropriate for use).
