This document provides details about assignments and exams for a business analytics course. It informs students that the final project is due on March 25th and is worth 40%, and that the assignment has two parts due on April 16th worth 15% total: a 1000+ word blog post and obtaining a Google Analytics certification. It also provides stress relief by having students add exam questions to a pinned document with details on formatting.

1. BUSINESS ANALYTICS
19 MARCH @ IOBM
MUHAMMAD AHSAN

2. SO WHAT HAVE WE COVERED?
HOW DOES IT ALL COMES BACK TO BUSINESS ANALYTICS

3. THIS COURSE WAS CHERRY PICKED BY FOLLOWING MSC
IN BUSINESS ANALYTICS PROGRAMS AT FOLLOWING
UNIVERSITIES

4. YOU WILL HAVE COVERED FUNDAMENTALS OF
BUSINESS ANALYTICS, WHICH IS USUALLY TAUGHT IN A
YEAR+ BY THE END OF THIS COURSE
• SO YOU CAN SAY YOU DID A MINI MSC IN BUSINESS ANALYTICS

5. WAIT WTF YOU DIDN’T TAUGHT US A THING
• WELL I TOLD YOU I AM NOT A LECTURER, I AM A FACILITATOR :D DO YOU GET
ME NOW ?

6. GOOD NEWS & BAD NEWS

7. BAD NEWS
• NO GROUP PROJECT
• NOBODY ASKED WHERE IS THE FINAL PROJECT WORTH
40% YET
• SO OF COURSE IT’S ABOUT TIME

8. GOOD NEWS
• YOU ARE ALREADY HALFWAY THERE IN YOUR PROJECT WORK
• SINCE GROUP PROJECTS WORK A LITTLE LIKE THIS

9. FINAL PROJECT DUE DATE 25TH MARCH
16TH APRIL
15%
Data Science Fundamentals
LEVEL 1 = B
Data Science Fundamentals
LEVEL 2 = A+
15%
Data Science for Business
LEVEL 1 = B+
Data Science for Business
LEVEL 2 = A+
10%
PRESENTATION OF WHAT
YOU LEARNED DURING THE
STUDY AND DISCUSS
DIFFICULTIES FACED

11. SO WHAT ABOUT THE ASSIGNMENT
DUE BY 16TH APRIL
ASSIGNMENT
15%
7.5%
Blog writing
1000 + Words
7.5%
Google Analytics
Certification

12. • ASSIGNMENT IS VERY SIMPLE, WRITE UP A BLOG ARTICLE MIN 1000 WORDS OR MORE ON ANY
TOPIC FALLING UNDER BUSINESS ANALYTICS, DATA SCIENCE ETC
• IT’D BE SCORED ACCORDING TO NUMBER OF VISITORS YOU ARE ABLE TO ACCUMULATE ON THE
SITE TO YOUR ARTICLE AND CONTENT AUTHENTICITY AND STRUCTURE
• WE’D BE USING GOOGLE ANALYTICS TO MONITOR ALL THE TRAFFIC AND HAVE LIVE IN CLASS
IMPLEMENTATION OF HOW IT ALL WORKS
• REFER TO FOLLOWING ARTICLES FOR GUIDE LINES ON HOW TO WRITE A BLOG
• https://ahrefs.com/blog/link-bait/
• https://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht
• https://blog.hubspot.com/marketing/a-simple-formula-for-writing-kick-ass-titles-ht
• Use Buzzsumo to find similar blogs to your title and see what type of content is shared most
• http://buzzsumo.com
DETAILS OF ASSIGNMENT DUE BY 16TH APRIL

14. STRESS RELIEF TIME
• NOW LETS GET TO MIDTERM EXAM
• EACH OF YOU IS SUPPOSED TO COME UP WITH TWO QUESTIONS FROM CHAPTER 2
OF EACH BOOK [ ESSENTIALS OF BUSINESS ANALYTICS, GETTING STARTED WITH
DATA SCIENCE ]
• ONE OBJECTIVE QUESTION [ MENTION IT WITH CORRECT ANSWER ]
• ONE SUBJECTIVE QUESTION [ MUST BE OPINION, ARGUMENT BASED NOT
REQUIRING FOR DEFINITIONS ETC ]
• EDIT THE PINNED DOCUMENT IN FACEBOOK GROUP AND ADD THEM THERE WITH
YOUR NAME