The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Advocare Business Plan
1.
2.
3.
4. • 7% OF ALL AMERICANS HATE WHAT THEY DO
6
• VER 60% OF EMPLOYEES ARE LOOKING FOR NEW JOBS IN THE NEXT THREE MONTHS
O
• 128,000 IS THE AVERAGE HOUSEHOLD DEBT IN AMERICA CURRENTLY
$
• 4% OF ALL ADULT AMERICANS ARE OVERWEIGHT
6
• VER $220 BILLION IS BEING SPENT IN THE HEALTH AND WELLNESS INDUSTRY
O
• VER $5 BILLION WAS SPENT ON ENERGY DRINKS LAST YEAR
O
PEOPLE ARE LOOKING FOR A SOLUTION SOME HAVE JUST NOT FOUND A VEHICLE YET!
6. OTHERS HAVE
A GOOD PLAN, A GOOD VEHICLE,
BUT A LOUSY VEHICLE BUT A LOUSY PLAN
SOME PEOPLE HAVE HAD NEGATIVE EXPERIENCES WITH DIRECT SALES BECAUSE OF THESE TWO THINGS
7. IF YOU JOINED ONE COMPANY,
YOU WERE LOOKING FOR SOMETHING
IF YOU JOINED A SECOND ONE,
YOU WERE STILL LOOKING
BUT JUST LIKE A FAILED RELATIONSHIP,
YOU NEVER QUIT LOOKING
FOR THE ONE YOU WOULD MARRY
GREAT PLAN GREAT VEHICLE GREATEST CHANCE
FOR SUCCESS!
8. HEALTH FINANCES
Weight Debt Financial
Energy Anti Aging Independence
Loss Freedom
9. It’s real simple…
Help enough
Help enough Help enough
people gain
people get people become
FINANCIAL
HEALTHY DEBT FREE
FREEDOM
And YOU have the potential to capture
The wealth you’ve always dreamed of!
10. IN AMERICA, THERE ARE MORE THAN
250 CITIES THAT HAVE OVER A POPULATION OF 100,000
PRODUCT PRESENCE IN
APPROXIMATELY 50 OF THOSE CITIES
BUSINESS PRESENCE IS IN
APPROXIMATELY 15 OF THOSE CITIES
“Wherever You Are… Is The Starting Point For The World!”
11. People who don’t have enough time!
People who want to take vacations!
People who want unlimited earnings!
People who want to live out their dreams!
WHAT ARE YOU LOOKING FOR?
14. FIRST 5 YEARS $50 MILLION IN SALES
LAST 10 YEARS OVER $1 BILLION IN SALES FOUNDED IN 1993
7 CONSECUTIVE YEARS AS THE TOP 100
FASTEST GROWING, PRIVATELY HELD COMPANIES
IN THE DALLAS/FT. WORTH AREA WE SET A “NEW STANDARD”
FOUNDER WAS A FINALIST TWO YEARS IN A FOR EXCELLENCE IN THE
ROW‐ USA TODAY/ERNST & YOUNG DIRECT SALES INDUSTRY!
ENTREPRENEUR OF THE YEAR AWARD
15. CREATE THE WORLD’S FINEST
NUTRITIONAL PRODUCTS
USE THE DIRECT SELLING MODEL TO CHARLIE RAGUS
1942‐2001
DISTRIBUTE THEM
PROVIDE AN OPPORTUNITY FOR
ORDINARY PEOPLE TO DO SOMETHING
EXTRAORDINARY WITH THEIR LIVES
“WE WILL WALK THE BEACHES OF
THE WORLD TOGETHER.”
‐CHARLIE RAGUS
16. Robert Hackman, Ph.D.
Research Professor, Department of Nutrition, University of California at
Davis; fellow, American College of Nutrition; member, American Society for
Nutritional Sciences and American Society for Clinical Nutrition;
international lecturer and consultant in nutrition, phytochemicals and
human performance; author, numerous research papers; doctorate in
nutrition, University of California at Davis.
Sidney Stohs, Ph.D.
Senior Vice President of Research and Development, AdvoCare;
former Dean, School of Pharmacy, Creighton University; professor
of pharmacology and toxicology.
Harry Preuss, M.D., M.A.C.N., C.N.S.
Professor of Physiology, Medicine & Pathology, Georgetown University Medical Center; President, Certification Board for Nutrition Specialists (CNS);
member, Board of Directors American Association for Health Freedom (AAHF); past president and ninth Master of the American College of Nutrition
(ACN); former Established Investigator of the American Heart Association; past member three NIH councils; member, National Cholesterol Education
Program; author of more than 600 medical publications, the nutrition section of the Encyclopedia Americana and eight books including quot;The Prostate
Cure,quot; quot;Maitake Magicquot; and the upcoming quot;Phytopharmaceuticals in Cancer Chemoprevention;quot; Degree in Medicine from Cornell Medical College with
special research and clinical training at Vanderbilt University, Georgetown University, and the NIH. Recipient of the James Lind Award for excellence in
research on dietary supplements and the William B. Peck Award for excellence in research.
Stanley J. Dudrick, M.D., Pioneered TPN Nutrition‐1967
Otherwise Known As
F.A.C.S. Intravenous Feeding
Chairman, Department of Surgery and Director, Training Program in
Surgery, St. Mary's Hospital/Yale Affiliate, Waterbury, CT; Professor
of Surgery, Yale University School of Medicine
JUST A FEW OF OUR SCI/MED BOARD MEMBERS
17.
18. AUDRA PASKOWZSKI DANNY SANCHEZ CHRISTINE BAKER
BAYTOWN, TX SAN ANTONIO, TX CAMAS, WA
40 YRS. OLD CANCELED LAP BAND APPT WHEN FORMER YOUTH PASTOR
MOTHER OF 7, GRANDMOTHER OF 1 HE HEARD ABOUT ADVOCARE CURRENTLY WORK FROM HOME MOM
RAN 1 MARATHON AT
ST
SIZE 46 TO A SIZE 38 SIZE 16 TO 4!
WALT DISNEY WORLD IN JAN.07
LOST 102 POUNDS IN 11 MONTHS!
SIZE 16 TO A SIZE 2!
19. Also in the area of…
Michael O’Rourke
Oklahoma City, OK Jennifer Blundell
Occupation:
Seattle, WA
Corporate Wellness Coordinator Occupation:
NSCA Certified Personal Trainer Personal Trainer
GGI Certified Fitness Nutrition Specialist
Mother of 2
1ST 2 MONTHS OF WORKING
THE BUSINESS EARNED $8,000
1ST YEAR: $40,000+ Earns Average $40,000 Annually
EARNED 4 ALL EXPENSE PAID
VACATIONS
21. Coppell, TX
Former Occupations:
Danny‐Athletic Director/FB Coach
Diane‐Mortgage Lender
BEFORE 1997:
CHAPTER 13 BANKRUPTCY
80‐90 HOURS/WEEK @ WORK
DAYCARE RAISING KIDS Since 1997:
RARELY EVER BEEN OUT OF TEXAS Bahamas Cruise (2x)
NO HONEYMOON NYC Christmas (3x)
Richard Petty Driving
Experience (3x)
START DATE: 1997 Australia/New Zealand
BANKRUPT WITH $130 TO OUR NAME Maui (3x)
DANNY HAS LOST 4IN. IN THE WAIST Bahamas GAVIN, TJ, & CAM
DIANE WENT FROM A SIZE 10/12 TO A 4 Disney Land
Jackson Hole
EARNINGS: Cancun
1ST MONTH $6500 Cozumel
1ST YEAR $140,000 Acapulco
PAID OFF $35,000 Playa del Carmen
CHAPTER 13 DEBT Kenya
2ND YEAR $550,000 Alaska (6x)
Canada
3RD YEAR $875,000
Florida Keys
BEFORE
4TH YEAR $1,000,000
Disney Land
OVER $14 MILLION TO DATE
Personal testimony reflect individual experiences of Advocare independent Distributors are not necessarily typical of the results you may obtain. Weight loss varies with individual effort, body composition, eating
patterns, and exercise. If you have a medical condition or are pregnant or nursing, Advocare recommends that you consult your health care professional before starting an Advocare product regimen. Earnings depend on a
number of factors, including your individual effort and the area in which you live. The results described above are substantially in excess of the average results achieved by all Distributors during the same time period.
22. Camas, WA
PREVIOUS OCCUPATIONS:
BOB
QUALITY CONTROL MANAGER FOR STRUCTURED WOOD MILL:
60 HOURS A WEEK SALARIED, NO BONUSES
JENNY
REGISTERED DIETICIAN, AEROBICS INSTRUCTOR,
STARBUCKS BARISTA
3 JOBS, NOT MUCH TIME, NOR MONEY
2000 $80,000
2001 $160,000
2002 $260,000
NOW, 8 YEARS IN THE BUSINESS
$50,000+ PER MONTH CURRENTLY
WORK FROM HOME PARENTS
HANNAH, SAMUEL, & ESTHER
Personal testimony reflect individual experiences of Advocare independent Distributors are not necessarily typical of the results you may obtain. Weight loss varies with individual effort, body composition,
eating patterns, and exercise. If you have a medical condition or are pregnant or nursing, Advocare recommends that you consult your health care professional before starting an Advocare product regimen.
Earnings depend on a number of factors, including your individual effort and the area in which you live. The results described above are substantially in excess of the average results achieved by all
Distributors during the same time period.
23. Houston, TX
“I LOST 75 LBS. IN 7 MONTHS
& HAVE MAINTAINED IT FOR 8 YEARS”
AFTER RICK, KERRI, DUSTIN & HANNAH
OCCUPATION:
RICK‐ OUTSIDE SALES‐ FERGUSON WATERWORKS
KERRI‐ WORK FROM HOME MOM
FORMER OCCUPATION:
KERRI‐NAIL TECHNICIAN
START DATE: 1999
$10,000+ PER MONTH
INCENTIVE TRIPS EARNED: MAUI, CHRISTMAS IN NEW
YORK, ALASKAN CRUISE, SEDONA ENCHANTMENT SPA RESORT
BEFORE
24. • S AN ADVISOR, YOU HAVE THE POTENTIAL TO EARN INCOME 5
A
WAYS WITH ADVOCARE
• HE FOLLOWING IS AN OVERVIEW OF 5 OF THE WAYS AN
T
ADVOCARE INDEPENDENT DISTRIBUTOR CAN EARN INCOME
• ACH SLIDE HAS BEEN CREATED TO GIVE YOU A GENERAL, BUT
E
CLEAR, OVERVIEW OF THE EARNING POTENTIAL OFFERED THROUGH
OUR COMPENSATION PLAN
• LEASE REFER TO ADVOCARE INTERNATIONAL’S POLICY AND
P
PROCEDURES FOR COMPLETE DETAILS AND/OR TECHNICAL DETAILS
CONCERNING THE COMPENSATION PLAN
Personal testimonials reflect individual experiences of AdvoCare Independent Distributors and are not necessarily
typical of the results you may obtain. Weight loss varies with individual effort, body composition, eating patterns and
exercise. If you have a medical condition or are pregnant or nursing. Advocare recommends that you consult your healthcare
professional before starting an Advocare product regimen.
25. 40% Markup on Product
Your Profit:
You are an Advisor
40% Discount
$40
THIS IS HOW YOU
CAN EARN 40%
PROFIT ON THE
PRODUCTS YOU
RETAIL
Your friend is a Retail Price
Retail Customer
$100
26. 10 CUSTOMERS $100 RETAIL
THIS IS YOU & YOU ARE AT THE 40% DISCOUNT X $40 PROFIT PER ORDER
$400 EXTRA INCOME
$100 $100 $100 $100 $100 $100 $100 $100 $100 $100
YOU COULD EARN AN EXTRA $4,800 PER YEAR
JUST WITH THE FIRST WAY WE GET PAID!
27. You are an Advisor
$20
40% Discount Profit
YOUR WHOLESALE
COMMISSION
EARNINGS ARE THE
DIFFERENCE BETWEEN
DISCOUNT LEVELS
=20%
Your friend is a $100
Wholesale Member at Product
Order
20% Discount
28. DO YOU HAVE THE
CAPITAL TO INVEST
IF YOU WROTE A BOOK, BECAME A IN GAS OR OIL?
RECORDING ARTIST, OR HAD ENOUGH
CAPITAL TO INVEST IN OIL‐
YOU COULD EARN RESIDUAL INCOME…
AND POTENTIALLY BECOME VERY
WEALTHY. ARE YOU CURRENTLY
WORKING ON A
#1 BEST SELLER?
FORTUNATELY, FOR THOSE OF US THAT
ARE NOT IN THESE SITUATIONS, WE
DON’T HAVE TO MISS OUT ON THE
FREEDOM THAT COMES WITH THIS
ARE YOU CURRENTLY IN
LIFESTYLE. WE EARN RESIDUALS THE STUDIO CUTTING
2 WAYS IN ADVOCARE! YOUR NEXT TOP HIT?
29. 2 Types of Residuals
For Example:
You are an Advisor
40% Now that you have an
Advisor you begin
earning residual
income through this
“leg” of business,
instead of wholesale
commissions.
You have your 1st Advisor
40%
A “leg” is a term used to describe each new
advisor in whom you personally sponsor, along
with their particular group of distributors.
30. What is Business Volume?
Override = 7% Residual on the Business Volume Business Volume is approximately ½
of the Retail Value of each product
RETAIL VALUE= $100
BUSINESS VOLUME $50
X .07
YOUR OVERRIDE PAYMENT= $3.50
RETAIL VALUE $98.50
BUSINESS VOLUME $49.25
X .07
YOUR OVERRIDE EARNINGS= $3.45
$98.50 $49.25
Retail Volume Business Volume
Override = up to 7% override on the Personal/Group Business Volume of those down‐line Distributors
through the third generation who have themselves become Advisors. (“Business Volume” is that which is
assigned to each product by Advocare for the purpose of calculating Overrides.)
31. Since YOU and I are both at the 40% Discount Level as Advisors,
Me @ 40% I now can begin earning Overrides and Leadership Bonuses.
Leadership Bonuses begin at the Silver Bonus Level (3%), which
requires $100 of cumulative Override underneath your existing
Advisors.
YOU @ 40%
In other words, if I have over $100 of Override, I will begin
earning 3% more residual income as a result of our team’s
efforts.
If the total retail volume accumulated between you and any of
your distributors or advisors totals $3000 or more…
It will create $100 of override…which qualifies me for the first
$3000 level of Leadership Bonuses…called Silver (3%)
Retail Volume
$3000 Retail=
$1500 Business Volume $1500 Business Volume
X .07 Override Figure X .03 Leadership Bonus
= $105 in Override = $45 in Leadership Bonus Total Earnings= $150
$105 in Override volume
qualifies me for a Silver
Leadership Bonus!
32. Amount of Approximate Leadership Average Total
Leadership Level
Retail Volume Override Bonus % Income 2007
$3,000 Silver
$100 +3% $10,511
$15,000 $500 +2% Gold
$32,489
$15,000 $500 +2% $41,071 3 Star Gold
$30,000 $1,000 +2% $81,890 Ruby
$30,000 $1,000 +2% 6 Star Ruby
$106,448
$60,000 $2,000 +2% $179,013 Emerald
$60,000 $2,000 +2% $337,964 9 Star Emerald
$120,000 $4,000 +4% $951,689 Diamond
$240,000 $8,000 +.25% NA Platinum
33. BEGINNING WITH WHOLESALE COMMISSIONS
Advisor‐ 40% $3000
You can earn X .10
YOU $300 in Commissions $300
Total= $300
Eric Eric now has a retail
profit margin of $900
(NEW) $3000 RV @30% maximum profit from
his original order!
Eric purchases an Advisor Order
of $3000 worth of retail
product at 30% discount‐
Which costs him $2,100
34. 7% OR 3% LBonus
YOU Advisor‐ 40% =$1500
x .07
=$1500
x .03
$105 $45 Total= $150
10% Commission
Eric Your New Advisor‐ 40% =$3000
X .10
$300 Total= $300
Tracy
Places an Advisor Order
35. AN OVERVIEW OF THE ENTIRE MARKETING PLAN
• HE PLAN IS THE SAME FOR EVERYBODY
T
• OU ARE THE VARIABLE
Y
• OR SOME THIS IS A 90 DAY PLAN
F
• OR SOME IT IS A 6 MONTH PLAN
F
• OR SOME IT IS A 1 YEAR PLAN
F
• OR SOME IT COULD BE A 2 YEAR PLAN
F
• HE IMPORTANT THING TO KNOW IS…
T
THE PLAN WORKS!
Personal testimonials reflect individual experiences of AdvoCare Independent Distributors and are not necessarily typical of the results you may obtain.
Weight loss varies with individual effort, body composition, eating patterns and exercise. If you have a medical condition or are pregnant or nursing. Advocare
recommends that you consult your healthcare professional before starting an Advocare product regimen.
36. This sheet is an example of how Overrides and Leadership
Bonuses are calculated for one pay period. In this example, we
will say that each business builder in your organization has 10
customers and/or wholesale customers ordering $100 of retail
product each pay period. This is merely an example and is not
YOU
• Advisor at 40% intended to guarantee performance or income.
YOU • Have 10 Retail or Wholesale Customers
• $1000 RV
Business Builder #1 Business Builder #2 Business Builder #3
Advisor-40% Advisor-40% Advisor-40%
Has 10 Retail or Has 10 Retail or Has 10 Retail or
Wholesale Customers Retail Volume (RV)
Wholesale Customers Wholesale Customers
$3000
$1000 $1000 $1000
#1 #2 #3 #1 #2 #3 #1 #2 #3
$1000 $1000 $1000 $1000 $1000 $1000 $1000 $1000 $1000 $9000
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
K K K K K K K K K K K K K K K K K K K K K K K K K K K $27000
Retail Volume in this Leg Retail Volume in this Leg Retail Volume in this Leg
$13,000 RV $13,000 RV $13,000 RV Total RV = $39,000
“Let’s say $40,000 to
make the math simple!”
1. The GREEN group is a “Leg”; the RED group is a “Leg”; & the BLUE group is a “Leg”
2. A “STAR” leg must obtain at least $3000 of RV, which calculates in to an approximate $100 override
The GREEN leg has $13,000 RV, the RED leg has $13,000 RV, & the BLUE leg has $13,000 RV Calculate Override (OR) Payment
This means… YOU HAVE THREE STAR LEGS.. because they all produced more than $100 override
3. Leadership Bonuses are calculated based upon override achievement and “Star Leg” production 1. First, you must know your “Business Volume” (BV)
BV= RV/2
OVERRIDE PAYMENT 7% 1ST 3 Levels of Advisors $ 1,400 $40,000 RV divided by 2= $20,000 BV
LEADERSHIP BONUSES 3% Silver $100 or more override 600 2. Next, you calculate OR by multiplying BV by .07 (7%)
Leadership Bonuses can 2% Gold $500 or more override 400
be earned as deep as your 2% 3 Star Gold 3 Legs at $100 + override 400 $20,000 Approximate Business Volume (BV)
organization grows! 2% Ruby $1000 or more override 400 x .07
2 Week Total $ 3,200 $1,400 Pay Period Override Earnings
1 Month AVG. $ 6,400
Yearly AVG. $76,800
38. Average Total
Bonus % Income 2007
Silver +3% $10,511
What if… You added 3
more Star Legs of
business in year 2 Gold +2% $32,489
THIS IS YOU 3 Star Gold +2% $41,071
Ruby +2% $81,890
6 Star Ruby +2% $106,448
Emerald +2% $179,013
39. Bonus % Average Total
Income 2007
Silver +3% $10,511
Gold +2% $32,489
And… You added 3 more
Star Legs of business
your third year!
3 Star Gold +2% $41,071
Ruby +2% $81,890
THIS IS YOU
6 Star Ruby +2% $106,448
Emerald +2% $179,013
9 Star Emerald +2% $337,964
40. Average Total
Bonus % Income 2007
Silver +3% $10,511
Gold +2% $32,489
You add 3 more
Star Legs of business
in your 4th year 3 Star Gold +2% $41,071
Ruby +2% $81,890
THIS IS YOU
6 Star Ruby +2% $106,448
Emerald +2% $179,013
9 Star Emerald +2% $337,964
Diamond +4% $951,689
41.
DANNY & DIANE MCDANIEL REACHED
DIAMOND IN ONLY 14 MONTHS & WERE
EARNING $30,000 PER MONTH!
Without the internet
Without fancy technology
Without e‐mail
Without a luxury car
Without owning a home
42.
43. Just a Few of Our Past Incentive Trips
Jackson Hole Lake Louise, Canada Alaskan Cruise Fishing in Alaska
Grand Cayman Caribbean Australia Hawaii
Christmas In New York Little Palm Island New Zealand Aspen
44.
45. All Expense Paid
Private Island Paradise
52 Luxury Villas
May 13th‐17th 2009
Vacation With A Team Of Champions
Once In A Lifetime Experience!
CONTEST ENDS FEB. 17, 2009
ASK FOR DETAILS
WATHISA G BE YOU
NN
COULD
ET AW
AY?