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PPC Terminologies.pptx

  1. PPC Terminologies Adiba Sohaib FBAM Batch-5 mentor:Sir Fawad umer
  2.  PPC Campaign  Impressions  Click  Click Through Rate  Cost per Click  Advertising Cost of Sales  Conversion Rate
  3. PPC Campaign:  Amazon PPC is an advertising model in which advertisers pay a fee to Amazon when a shopper clicks on their ad (pay-per-click). Well-run Amazon PPC campaigns help you increase your sales, improve your organic rankings, and build brand awareness. Amazon PPC sales have a direct influence on a product’s organic ranking on Amazon. Therefore, more sales generated via Amazon PPC ads will have a positive effect on the organic ranking of your FBA or FBM product.
  4. Impressions:  When a buyer searches a keyword and roll over the cursor on your listing, it counts as 1 impression (scrolling) Click:  The number of times shoppers clicked on your product ad to view the complete product detail page.  It mainly depends on front image and price
  5. CTR: CTR stand for Click through Rate, it is the ratio of the Impressions versus the clicks. For example, if you get 1 click on your ad per 100 impressions, you’ll have a 1% CTR.  How to calculate CTR What’s a good CTR to have on Amazon? The average CTR is 0.41%. Being right at or above that is usually a good target. -Average CTR on Amazon0.41%  How to Improve your CTR A really low CTR means buyers on Amazon aren’t finding your ad compelling enough to click on it based on what they seek.  This can either mean you need to optimize your keyword targeting OR you have quality issues with your listing. Or both!  Listing quality issues that can affect your CTR negatively usually include:  Main image quality  Title quality  Number of reviews  Review score  Fulfillment method (FBA or FBM)  Pricing
  6. CPC:  CPC stand for cost per click, Average cost-per-click (Avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. CPC measures the overall cost per click of your PPC ads. For example, if you paid $100 for your PPC ad and it receives 100 clicks, you’re spending $1 per ad click. CPC is different for different ads it depends upon a number of factors including the keywords, and category that you are targeting. Additionally, the competition for a keyword also determines the cost per click that you have to pay for a particular advertisement.  Why CPC is important to your PPC campaigns. Cost-per-click is important because it is the number that is going to determine the financial success of your PPC campaigns, As an advertiser, your cost per click will always be less than or equal to your maximum bid, as it is an average of bids against a series of competitors over a period of time. The CPC is the actual price that you pay for these clicks based on the keywords that you are bidding on. How much you pay for clicks impacts a number of different areas of your campaign's performance.
  7. ACOS: ACOS stand for Advertising cost of sales, formula: ACOS % = ad spends ÷ sales This is a very commonly discussed topic and most of the times, there are two factors which impact the acos or cost per acquisition - Cost per Click and Conversion CR:  CR stand for conversation rate, The number of people who visited your listing versus the number of people who purchased your product. orders/clicks*100=CR%  Conversation rate means how many people bought your product after landing to your listing  In the end conversation rate describe the business stability , it tells that business is going to loss or profit.