Opening remarks for a guided brainstorming session sponsored by senior business and clinical leaders. Framed the goals of the session by using two stories to exemplify the empathy and rationality necessary for productive collaboration.
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San diego ideation short
1. Ideation Session Overview
COMBINE
FOR THE
CONTEXT OF A PROBLEM,
I N T H E G E N E R AT I O N
OF INSIGHTS AND SOLUTIONS, AND
T O A N A LY Z E F I T A N D
SOLUTIONS TO THE CONTEXT
DIGITAL HEALTH
1
Design from someone else’s point of viewDesign with shared goals in mind
Design from someone else’s point of viewDesign with shared goals in mind
If we had a year to observe we might come up with good ideasStudent challenges and goalsLandscaper challenges and goalsCreatively identified opportunity to reach goalsIn lieu of a site visit or in-depth observations we’re going to listen to physicians and work together in a collaborative and iterative manner to help our clinician be better at their jobsIf you are a care provider, your team is are here to listen to your challenges and help you generate ideas to help you do your jobIf you are not a care provider, you and your team are here to listen
Mars lander recently touched down; a multi-billion dollar project with under a 40% chance of successThinking about how this started with something that seems simple now: putting a man on the moonThink of all the projects and tasks it took to get someone on the moonMontage scene from the movie the right stuff that illustrates some of the big challengesThere was a big goal – getting to the moonAnd there was a competition to get there – the space raceBig projects: rockets that didn’t explodeMedium and important projects: capsules that allowed astronauts to do their job; space suits that kept astronauts alivePeople at mission control – dozens if not hundreds of people working to make sure people left the earth and returned safely
A common urban legend states that, faced with the fact that ball-point pens will not write in zero-gravity, NASA spent a large amount of money to develop a pen that would write in the conditions experienced during spaceflight (the result purportedly being the Fisher Space Pen), while the Soviet Union took the simpler (and cheaper) route of just using pencils.