How do we build brands with ultra-short content forms?

1. 2,5
seconds
You
have
for
communica4on…

2. Agnieszka
Stelmaszczyk
CEO
@
FENO
Digital
Marke4ng
Strategy
Social
Media
Expert
Employer
Branding
agnieszka.stelmaszczyk@feno.pl

3. Content
gets
Snapcha4zed

4. Average
viewership
4me
of
ad
formats
on
Snapchat
is
below
3
sec.

5. Demen4a?

6. App
users
watch
ads
on
average
from
2,5
to
2,8
sec.
People
just
tap
through.
That’s
the
behaviour.
Facebook
research:
make
first
3
seconds
count!

8. Challenge:
How
do
we
build
brands
in
2
to
3
seconds?

9. How
we
can
extend
watch
4me?
ver4cal
strong
graphic
elements
celebs/
influencers
call
to
ac4on
early
story
arch
…

10. Content
ecosystem
70
:
20
:
10
Kat
Hahn
from
Facebook,
Head
of
Crea4ve
Shop,
Northern
Europe
at
Social
Media
Week,
London
2017

12. Storytelling
modularity
message
spread
over
4me
and
on
the
customer
journey
pla_orm
fit
post

14. From
brand-­‐centric
to
customer
centric
more
focus
on
‘considera4on’
help
them
buy
discover
micromoments

15. HELP
ac4ve
evalua4on
research
recommenda4ons
micromoments

16. How
does
this
affect
your
business?
Let's
talk!