Track A - Mumsnet: User centric affiliate marketing – making parents lives easier

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– An insight into how the UKs largest parenting website has built a successful affiliate business, centred around making parents lives easier. Charlotte Babbs, E-commerce Partnerships Manager, mumsnet

Marketing

111 million
Page views / month
over
Average session time
12 million
Unique visitors / month
Social media followers
7.3 minute1.2 million
over
over
The UK’s largest parenting website

“Mumsnet is basically marvellous, a place to share
information, feelings and ideas: the internet at its best,
in fact.”
- The Telegraph

Can anyone recommend a fabulous family hotel in
Marrakech?
I need a lovely pair of slippers that don't pong - any
recommendations?
Roomba hoovers - are they worth it?
- Mumsnet Users

How we apply this to our E-commerce strategy

Answering Mumsnetters’ questions with product testing & expert reviews

Answering users’ questions with product testing & expert reviews

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

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