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Don’t Become a Fly-By-Night Business

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This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Top five tips to avoid common legal pitfalls and to provide advice on sound business practices that affiliate marketers should institute to ensure long-term success.

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Don’t Become a Fly-By-Night Business

  1. 1. www.ifrahlaw.com www.ifrahlaw.com DON’T BECOME A FLY-BY-NIGHT BUSINESS Performance Marketing Summit, Boca Raton, 2015 Rachel Hirsch, Esq., Senior Associate P (202) 524-4145 /
  2. 2. www.ifrahlaw.com TIP #1 – TAKE CARE OF YOUR CUSTOMER FIRST P (202) 524-4145 / • Maintain Complete And Accurate Customer Records • Train Qualified Customer Services Representatives • Implement Customized Terms & Conditions And Privacy Policies • Respond Quickly And Carefully To Customer Complaints • Institute Sound Refund Policies
  3. 3. www.ifrahlaw.com TIP #2 – TAKE CARE OF YOUR BUSINESS P (202) 524-4145 / • Entity Formation & Ownership Structure • Partnership Contracts • Tax Liability • Employee Agreements • Non-Compete Agreements/NDAs
  4. 4. www.ifrahlaw.com TIP #3 – TAKE CARE OF YOUR BUSINESS RELATIONSHIPS P (202) 524-4145 / • Up-To-Date Affiliate/Advertiser Contracts • Concrete Compensation Determinations • Clear Termination Provisions • Well-Defined Limitations of Liability • Strong Indemnification Provisions
  5. 5. www.ifrahlaw.com TIP #4 – TAKE CARE OF GOVERNMENT SCRUTINY P (202) 524-4145 / Truthful Endorsements And Testimonials Substantiated Health-Related Claims Clear And Conspicuous Pricing Terms Qualified Product Claims Affiliate Disclosures
  6. 6. www.ifrahlaw.com TIP #5 – TAKE CARE OF YOUR BRAND P (202) 524-4145 / • Register For Trademark And Copyright Protections • Enforce Brand Protection • Respond To And Enforce Infringing Advertisement Claims • Register For Safe-Harbor Protections (DMCA) • Prepare Litigation Strategies
  7. 7. www.ifrahlaw.comwww.ifrahlaw.com 1717 Pennsylvania Avenue Washington, D.C. 20006 www.ifrahlaw.com P (202) 524-4145 / Email: rhirsch@ifrahlaw.com Twitter: TheRealMsHirsch Blog: www.ftcbeat.com

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