This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Top five tips to avoid common legal pitfalls and to provide advice on sound business practices that affiliate marketers should institute to ensure long-term success.

1. www.ifrahlaw.com www.ifrahlaw.com
DON’T BECOME A FLY-BY-NIGHT BUSINESS
Performance Marketing Summit, Boca Raton, 2015
Rachel Hirsch, Esq., Senior Associate
P (202) 524-4145 /

2. www.ifrahlaw.com
TIP #1 –
TAKE CARE OF YOUR CUSTOMER FIRST
P (202) 524-4145 /
• Maintain Complete And
Accurate Customer Records
• Train Qualified Customer
Services Representatives
• Implement Customized Terms &
Conditions And Privacy Policies
• Respond Quickly And Carefully
To Customer Complaints
• Institute Sound Refund Policies

3. www.ifrahlaw.com
TIP #2 –
TAKE CARE OF YOUR BUSINESS
P (202) 524-4145 /
• Entity Formation &
Ownership Structure
• Partnership Contracts
• Tax Liability
• Employee
Agreements
• Non-Compete Agreements/NDAs

4. www.ifrahlaw.com
TIP #3 –
TAKE CARE OF YOUR BUSINESS RELATIONSHIPS
P (202) 524-4145 /
• Up-To-Date Affiliate/Advertiser Contracts
• Concrete Compensation Determinations
• Clear Termination Provisions
• Well-Defined Limitations of Liability
• Strong Indemnification Provisions

5. www.ifrahlaw.com
TIP #4 –
TAKE CARE OF GOVERNMENT SCRUTINY
P (202) 524-4145 /
Truthful Endorsements And Testimonials
Substantiated Health-Related Claims
Clear And Conspicuous Pricing Terms
Qualified Product Claims
Affiliate Disclosures

6. www.ifrahlaw.com
TIP #5 –
TAKE CARE OF YOUR BRAND
P (202) 524-4145 /
• Register For Trademark And Copyright Protections
• Enforce Brand Protection
• Respond To And Enforce Infringing Advertisement Claims
• Register For Safe-Harbor Protections (DMCA)
• Prepare Litigation Strategies

7. www.ifrahlaw.comwww.ifrahlaw.com
1717 Pennsylvania Avenue
Washington, D.C. 20006
www.ifrahlaw.com
P (202) 524-4145 /
Email: rhirsch@ifrahlaw.com
Twitter: TheRealMsHirsch
Blog: www.ftcbeat.com