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Advertising Analysis  Jessica Trunfio  Naomi CabreraCourtney Robinson
Background• Founded in 1968• Helps the disabled, encouraging physical  activity• Competitive atmosphere• Eunice Kennedy Sh...
“Different Abilities, Not Disabilities.”
Target Market•   Local, National and Worldwide event•   Volunteers•    Coaches•   Athletes•    Families
Creative Strategies• Emotional Words /Dramatic Emotion   – emotional connection to the event   – influence the viewer to d...
Methods of Advertising• Pathos  – persuade the viewer to get involved in the Special    Olympics.  – evokes a positive emo...
Rational• Create a world that fosters acceptance and people  of all kind• Athletic competition with many different Olympic...
Research Conducted• Special Olympics served 4,004,415 athletes  worldwide• More than 306, 652 coaches supported the  event...
Outcome• Improved their attitudes• Eliminates discrimination• Pledging to eliminate the word “retard.”
Success• Cultural sporting event that does more than  spend a day with a person with a disability• Rewarding• Educational•...
Specialolympics powerpoint
Specialolympics powerpoint
Specialolympics powerpoint
Specialolympics powerpoint
Specialolympics powerpoint
Specialolympics powerpoint
Specialolympics powerpoint
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Specialolympics powerpoint

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Specialolympics powerpoint

  1. 1. Advertising Analysis Jessica Trunfio Naomi CabreraCourtney Robinson
  2. 2. Background• Founded in 1968• Helps the disabled, encouraging physical activity• Competitive atmosphere• Eunice Kennedy Shriver was the founder
  3. 3. “Different Abilities, Not Disabilities.”
  4. 4. Target Market• Local, National and Worldwide event• Volunteers• Coaches• Athletes• Families
  5. 5. Creative Strategies• Emotional Words /Dramatic Emotion – emotional connection to the event – influence the viewer to donate or get involved in the Special Olympics• Transfer technique – using pictures or the name of famous people instead of quotes
  6. 6. Methods of Advertising• Pathos – persuade the viewer to get involved in the Special Olympics. – evokes a positive emotion from the viewer
  7. 7. Rational• Create a world that fosters acceptance and people of all kind• Athletic competition with many different Olympic- type sports• Adults and children with disabilities
  8. 8. Research Conducted• Special Olympics served 4,004,415 athletes worldwide• More than 306, 652 coaches supported the event• Organize 53,601 competitions• 257 million USD in cash revenue
  9. 9. Outcome• Improved their attitudes• Eliminates discrimination• Pledging to eliminate the word “retard.”
  10. 10. Success• Cultural sporting event that does more than spend a day with a person with a disability• Rewarding• Educational• Life changing

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