SlideShare a Scribd company logo
1 of 24
The Power  of Free To Play
Adrian Crook [email_address] www.FreeToPlay.biz
“ Free” In the Real World
Free To Poop No cost to public or taxpayers Providers recover costs/profit via ads on exterior
Free To Rock Download only launch Free / Name Your Price 40% conversion $3M revenue Still debuted at #1
Free To Fly Nearly free, 5€ flights across Europe Airline derives revenue from cargo, incidentals, etc
Back to games…
What is Free To Play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
KartRider 160M users world-wide
Runescape $60M annual revenue
Webkinz 7M unique users per month 340% growth in 1 year
Club Penguin Bought by Disney for $700M
All Eyes On Free The Battle for Attention NPD: 91% of kids PC Online gaming = f2p
Current F2P Revenue Models
Virtual Item Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on www.freetoplay.biz
Looking Forward…
F2P Design Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Trends & Opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adrian Crook [email_address] www.FreeToPlay.biz

More Related Content

What's hot

What's hot (20)

DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle Games
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Games
 
All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)
 
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)
 
The rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesThe rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap Games
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
 
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionLAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social Games
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar
 
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
 
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
 

Viewers also liked (6)

Ohio Valley Financial
Ohio Valley FinancialOhio Valley Financial
Ohio Valley Financial
 
Unwrapping the Gift
Unwrapping the GiftUnwrapping the Gift
Unwrapping the Gift
 
Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013
 
Jewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience AnalysisJewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience Analysis
 
Resilience
ResilienceResilience
Resilience
 
Schwab Annual Conference 2006
Schwab Annual Conference 2006Schwab Annual Conference 2006
Schwab Annual Conference 2006
 

Similar to The Power of Free-To-Play

2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS
Atul Bagga
 
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and OpportunitiesThe State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
Alawar Entertainment
 
Dennis Ryan Presentation
Dennis Ryan PresentationDennis Ryan Presentation
Dennis Ryan Presentation
Mediabistro
 
Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!
James Gwertzman
 

Similar to The Power of Free-To-Play (20)

F2p market foundations
F2p market foundationsF2p market foundations
F2p market foundations
 
Virtual Worlds Oct 2007
Virtual Worlds Oct 2007Virtual Worlds Oct 2007
Virtual Worlds Oct 2007
 
Riot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planRiot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch plan
 
2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS
 
SyncWorld Business Plan
SyncWorld Business PlanSyncWorld Business Plan
SyncWorld Business Plan
 
Jago Studios Pitch Deck
Jago Studios Pitch DeckJago Studios Pitch Deck
Jago Studios Pitch Deck
 
Game in progress new business models for the videogame industry
Game in progress new business models for the videogame industryGame in progress new business models for the videogame industry
Game in progress new business models for the videogame industry
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and OpportunitiesThe State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
 
The Real Business of Virtual World
The Real Business of Virtual WorldThe Real Business of Virtual World
The Real Business of Virtual World
 
Dennis Ryan Presentation
Dennis Ryan PresentationDennis Ryan Presentation
Dennis Ryan Presentation
 
KGC09 Online Games market in Europe
KGC09 Online Games market in EuropeKGC09 Online Games market in Europe
KGC09 Online Games market in Europe
 
The Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion LowensteinThe Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion Lowenstein
 
Yuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil GamesYuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil Games
 
Revenue Streams for Social Networks
Revenue Streams for Social NetworksRevenue Streams for Social Networks
Revenue Streams for Social Networks
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
 
Game's key platforms
Game's key platformsGame's key platforms
Game's key platforms
 
Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!
 
Presentation games complete
Presentation games completePresentation games complete
Presentation games complete
 
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ..."От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Recently uploaded (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

The Power of Free-To-Play

Editor's Notes

  1. Hello and welcome to the talk I gave at GDC 2008 on Mon Feb 18 at 2 pm at the worlds in motion summit entitled The Power of Free to Play. That’s a very Anthony Robbins-esque title, I’m not very much of an Anthony Robbins-esque speaker, but I’ll do my best.