This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc. You can find them at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

1. How to Find the Best Keywords

2. Google Keyword Tool
https://adwords.google.com/select/
Free tool that gives you a list of keywords and
related keyword phrases
Shows you Advertiser competition, previous
month’s Search Volume, and Average Search
Volume
Does not give you actual traffic numbers, just
Google’s interpretation of Low, Average and
Above Average traffic rank

3. Google Trends
www.google.com/trends
Free tool that shows you the trend history of
keyword phrases
Shows a News Reference Graph which tells
you how often the keyword phrase was
mentioned in the news
Shows a Search Volume Graph that tracks the
monthly search volume for the keyword phrase
Shows the most popular Regions, Cities and
Languages of the search phrases

4. Google Hot Trends
www.google.com/trends/hottrends
Free tool that shows you the hottest keyword
phrase searches on Google in real time
Shows the top 100 hot keyword searches
Gives Related Searches, Peak Time of searches
and Location of searches