To set up a professional website is just the first step to promote your business online. This presentation shows how you can make search engines to like your site and then rank it on their first pages of search results. There's a video explaining this presentation at http://admee.com/blog/seminar-internet-marketing-local-business/
2. Internet Marketing & Local Biz
● Admee Consulting Inc. Presents...
Topics:
● Why internet marketing
● What is happening after website is published
● Why should search engine rank your website
● What jobs you can do by yourself
● What jobs we can do for you
3. Why Internet Marketing...
Attract leads
Build brand
Build relationship
- Newspaper Ads
- Radio Ads
- TV Ads
- Flyers
- Seminars
- Bench Ads
- cold call
- door to door
Traditional/offline:
● Advertising (expect
Seminars)
● High Cost
● Hard to track, evaluate
● Limited time effect
Any type of media:
- text
- image
- video
- app
Everywhere:
- directory
- social sites
- forum
- blogs
- news sites
- PC + mobile
Internet/online:
● Marketing + Ads
● Relatively low cost
● Easy to track, evaluate
● Forever effect
● Compete-able!
4. I have a website, so what?
My Website
Xxxx.com
Please
Visit
Me!
5. Right after website is published...
● We had submit sitemap
to:
search engines:
-Google,
-Yahoo
-Bing
-Baidu
● We started tracking
website by:
visits
bounce rate
visit duration
keywords
page/visit
....
6. How search engines work
Blog
Listing
Video
SearchEngineRobots
feed
feed
feed
keyword
10 search results
Blog/video/listing
Show
Search
results
7. How to make search engine like
your website
Regular contents
update
Regular feed
update
More Frequent
Search engine
Robot crawl
This website contents are
New, relevant, & high quality!
I like it !!!!
Rank it on #1 page
for More keywords!
Start here...
8. What you can do...
● Add listings
(own listings + others)
● Add blogs
(about anything your
niche related)
short or long story
● Don't forget Chinese
The key is frequency:
Add new content
as frequently as possible!
And then:
Work on quality
The more words, the better.
The unique original content,
the better!
9. Make search engine fall in love...
Website
$$$$
Social media
FB, twitter...
Video sites
YouTube,...
Article sites
Blog sites
News sites
Forums
10. What you can hire us to do...
● Social media update (50+)
● Article marketing (200+)
● Forum posting (a lot!)
● Video marketing (30+)
● Contents (10+/m)
What I need to know:
● Your monthly budget
Then I will Customize a
marketing plan to meet
your budget
*For $250/m+(before tax)
plan, basic monthly fee will
be waived with 12 mo.
Subscription.
You save $564+tax a year!
11. Examples of marketing plan
250/m plan A
- 10+ contents (in En or Ch)
- 2 contents translation
- 1 article marketing
- social media marketing
- SEO all contents you upload
+
- unlimited support
- traffic report
250/m plan B
- 1 video marketing
- forum marketing
-1 article marketing
- social media marketing
- SEO all contents you upload
+
- unlimited support
- traffic report
You can customize any marketing plan to meet your budget.
12. What you will get...
● A list of what we have
done in a month
(some with links you can
check)
● A detail website traffic
report, to find what's
improved and what's not.
● Monthly telephone
meeting
● Discuss + feedback
● Then come up with plan to
change and improve.