A roadshow is a series of presentations made in various locations leading up to an initial public offering (IPO) or privatization of a government-owned corporation. It allows top executives to talk to current and potential investors about the company. Roadshows typically occur over 2-3 days in one country or continent, but can also be longer multi-week trips. The document provides tips on promoting a roadshow event through various marketing channels to maximize attendance across locations.

1. How to increase your client for
Roadshow Advertising

2. Introduction
• Roadshows are the ultimate field event just think of them as field events on
steroids.
• The purpose of roadshows is to take your company’s message and brand
on the road.
• Roadshows are often done in sequence and occur in a handful of cities in
an effort to increase brand awareness and product knowledge.
• Roadshows are a great way to spread the word in an in-person, interactive
format and reach those you may not have been able to otherwise.

3. Roadshow Business
• A financial roadshow is a series of
meetings across different cities in
which top executives from a company
have the opportunity to talk with
current or potential investors.
• They can range from two or three
days in one country or continent to
marathon, three week trips to
financial centers around the world.

4. Financial roadshows
• A financial roadshow is a series of meetings across different cities in which
top executives from a company have the opportunity to talk with current or
potential investors.
• They can range from two or three days in one country or continent to
marathon, three week trips to financial centers around the world.
• The most common reason for conducting financial roadshows is an initial
public offerings IPO, in which a privately held company’s shares go public
and investors have an opportunity to buy into it.
• Another reason for roadshows is privatization of a government-owned
corporation, similar to a private company going public, in which a company
seeks investors to buy new stock it is issuing to raise money.

5. Roadshow Event
• A roadshow is a series of
presentations made in various
locations leading up to an initial
public offering (IPO).
• The roadshow is a sales pitch to
potential investors by the
underwriting firm and executive
management team of the company
about to go public. Sorry, the video
player failed to load

6. Promoting Your Roadshow Event
• Now that the event goals, logistics, and content are all set in place, the final
step is to promote the roadshow!
• With a campaign like this you’ll want to make sure all your cases are
covered.
• In other words, take advantage of all possible marketing channels to let
attendees know that you’ll be stopping by a city near them.

7. Partnership Marketing
• There are clear benefits to having a marketing campaign on wheels. In
addition to getting closer to attendees, an event roadshow increases the
likelihood of partnership marketing initiatives because companies you
previously wanted to work with are no longer too far for collaboration.
• Once the travel route is set in place, reach out to other companies in the
area who you have worked with before or new companies that would make
for a mutually beneficial partnership

8. Conclusion
Nowadays there are many roadshow advertising
company in India who uses an integrated marketing approach to optimize
return on investment by blending technology, creativity with face-to-face
real life engagements; thus transforming brand experiences into compelling
and long-lasting results that ignite interest, stimulate trial and generate
loyalty for brands.