1. Business Creation: Starting a High Growth Business & Business Expertise: Coaching for High Growth Oxford Innovation in Cornwall 1

2. The following is an interactive guide to the businesses that the programmes are designed to assist and highlights some of the characteristics that high growth businesses exhibit. It asks a series of questions that will lead to further questions, guidance or directs you to undertake a course of action. It also seeks to provide assistance in understanding terms and concepts where these are used in this guide. The Links logo will take you to website links for other organisations that may be able to offer further information, guidance and assistance to your business. Where no specific instructions are given, click anywhere to move on. Click the Help logo to be directed to contact details for the support team and press “Escape” on your keyboard to exit the guide at any time. Guide Information Help Links 2

5. Is the business currently based in Cornwall or the Scilly Isles or are there plans to base the business there? Yes No Not sure. Question - Location Back to Beginning Let’s start at the beginning and go from there. Questions may be answered by clicking the appropriate box. 5 8 6 7 1

7. Guidance – Cornwall Base These programmes are aimed specifically at businesses based in Cornwall and the Scilly Isles. If you have yet to decide where to base your business, the Region offers significant commercial opportunities to early stage businesses and a range of programmes aimed at supporting their growth. Further information and news on the Region can be found by clicking on the links below. If you are not going to base your business in the Region, please return to the previous page and click “no” for further information that may be of help to you. Back Help 7 5

9. Guidance – SME Status Both programmes are supported by an EU initiative which aims to assist the economic development of small and medium sized enterprises, or SMEs for short. The official definition of a SME refers to its size in terms of the number of staff it employs, how much turnover it generates and by its value. Where these figures exceed certain levels, as stated in the question, a business is no longer considered to be a SME. A business that is itself owned or partially owned (>25%) by a larger business would not be considered a SME under these guidelines In both cases, your business would be precluded from receiving assistance through these programmes. Further guidance and assistance on developing your business may be sought from your local Regional Development Agency. Press “Escape” to exit guide. Help Links Back to Beginning 9 1

10. Guidance – SME Definition The programmes are both aimed at small and medium sized enterprises – SMEs for short. The accepted EU definition of an SME relates its size to specific measures, as detailed in the question. You may need to refer to your records to verify your status if unsure. * Employment relates to full-time equivalents employed by the business and wholly owned subsidiaries, and this should be less than 250. *Turnover relates to sales and other income generated by the business and wholly owned subsidiaries and this should be less than €50m per annum. *The balance sheet value is as reported in annual accounts and should be no more than €43m. Back Help 10 8

11. Question – Stage of Business Do any of the following comments apply to the business? 1. The business has yet to be established. 2. The business was established less than a year ago. 3. The business has been established for at least 3 years. Yes, number 1 Yes, number 2 Yes, number 3 No Back to Beginning 11 12 14 14 1 38 Help

12. Guidance – Programme Eligibility Starting a High Growth Business is a programme that assists the development of start-up businesses by providing access to expert help and guidance. A business is deemed a start-up from its establishment and for up to a year following that. However, if a business that has been established for more than a year but has been actively trading for less, or has been established for less than three years and has spent more than 2/3rds of that time solely developing a product or service, without trading, then that business could be accepted onto the Starting a High Growth Business programme. Coaching for High Growth is a separate programme aimed at providing owners and management executives with expert help and guidance once they have successfully negotiated the initial establishment of their business. Next 12 13

13. Guidance – Programme Eligibility The Coaching for High Growth programme is aimed at businesses that have been established for at least 36 months. It is designed to provide bespoke coaching for executive teams in businesses that have overcome the initial start-up phase. Businesses that do not meet the criteria for either programme may find advice and support available through other schemes and initiatives, details of which will be available from Business Links and Regional Development Agencies. If you are not sure whether your business is eligible for these programmes, please contact the programme team via the Help button. Help Links 13 Back to Beginning 1 Press “Escape” to exit guide.

14. Is the business established as a Limited Company or is that the plan once the business is established? Yes No Not sure Question – Format of Business Back to Beginning Remember, questions may be answered by clicking the appropriate box. 14 17 15 16 1 Help Press “Escape” to exit guide.

15. There are a number of things that need to be considered before deciding which type of legal entity is best suited to particular circumstances. The programmes are aimed at limited companies unless there is a commercial reason why this format is not suitable. A useful overview of these considerations is available from the Business Link website. If a decision has been made to set up a Limited Company but the business has yet to start the process, you will need to complete and file a number of documents and forms with Companies House. Their website provides a lot of useful information and access to a number of guides. Click the Links logo below to be directed to the relevant websites and the Help button for further guidance from the Support Team. Back Guidance – Business Format Help Links 15 14 Press “Escape” to exit guide.

17. Question – Sectors and Eligibility Does the business currently operate or intend to operate in any one of the sectors below? If it does, or you think it might do, please click that sector for further guidance. Agriculture No Synthetic Fibres Shipbuilding Coal and Steel Retail Banking and Insurance Educational Establishments Raw materials for food Child minding facilities/nurseries Local leisure facilities Hospitals or nursing homes Back to Beginning Help 17 18 19 20 20 22 24 25 26 27 27 27 29 1

18. Guidance – Agriculture Businesses Support for businesses operating within the Agricultural Sector is provided through other schemes and initiatives within the EU and is not covered within these programmes. Agricultural businesses are those involved in the farming of livestock, and the production of fodder, arable, horticultural and industrial crops (energy, fibres and non-food). Service providers to the sector may be eligible for support under the programmes where the main activity of the business does not encompass any of the above. Further information on the availability of help and assistance for businesses involved in agriculture can be found from a number of sources. Back Help Links Press “Escape” to exit guide. 18 17

19. Guidance – Synthetic Fibres Neither of the programmes provides support for businesses directly involved in the production of synthetic fibres and/or the manufacture of textiles and clothing from them. Businesses that utilise man-made fibres to produce non-clothing products may be eligible if that business is not reliant on their own production of the underlying material. Equally, designers of clothing that utilise synthetic fibres amongst other materials may be able to receive free advice and support under the programmes. The value in the product, in these cases, should come from the design and the innovative use of the material rather than from the production of the synthetic fibre itself. If you do currently operate in this sector, more help and guidance may be available from your local Business Link. Back Help Links Press “Escape” to exit guide. 19 17

20. Guidance – Shipbuilding, Coal and Steel Shipbuilding has been specifically excluded from the remit of these programmes. This encompasses businesses whose primary activity is the manufacture of sea-going vessels aimed at industrial and commercial use such as trawler fishing, refrigeration and cargo transport, and those producing mass personnel transports such as ferries and cruise liners. Boatbuilding, where this involves vessels designed mainly for leisure and personal use, may be eligible where the business concerned has developed or is going to develop its own range of products for its markets. This could involve the concept of “original art” through advanced engineering, mechanical innovation or product design. Next 20 21

21. Guidance – Shipbuilding, Coal and Steel Firms operating in the coal and steel sector are not provided for under either programme. This would include those involved in the mining of the raw materials, smelter operations, specialised transportation and the processing of the raw material into alternative forms. Service providers to the shipbuilding, coal and steel sectors may be eligible for support under the programmes where the main activity of the business does not encompass those described. Further assistance to those operating in these sectors may be available from other organisations available via the Links button. Back Help Links Press “Escape” to exit guide. 21 17

22. Guidance – Retail (1) The exclusion under retail is mostly concerned with businesses that buy-in stock and sell this on at a mark-up, and those providing “high street” services. This would include shop-owners, market traders and other retail outlet operators, as well as hairdressers, tanning salons, estate agents, travel agents, dry cleaners and opticians. Neither of the programmes have been designed to provide direct assistance to these businesses. If the business operates or establishes a retail operation to sell products that it manufactures, designs or builds itself, or where it adds value to a bought-in product through modification, enhancement or with the inclusion of an additional service offering, it may be able to receive assistance under these programmes. Next 22 23

23. Guidance – Retail (2) The assessment of eligibility for online web-based retailers can be undertaken utilising similar criteria; those buying-in stock and selling-on without an added-value element most closely resemble traditional retail businesses and are not eligible for these programmes. Where an online retailer is developing a portal or bringing together a group of suppliers or products not already available from one source, this may be eligible for the programmes, especially where the supporting enabling technology is innovative in either design or operation. Further assistance to those operating in these sectors may be available from organisations available via the Links button and further guidance is available from the programme team via the Help button. Back Help Links Press “Escape” to exit guide. 23 17

24. Guidance – Banking and Insurance Firms operating in the financial services sectors of banking and insurance are not eligible for either of the programmes. In the main this ineligibility relates to those businesses directly developing, designing, marketing and selling banking or insurance products and to those businesses offering advisory services on them. These products would include cheque accounts, lending products, asset finance, savings accounts, life policies, pensions, mortgages, investments and general insurance policies. Businesses that provide products and services that support these sectors are not specifically excluded from the programmes. A business that, for example, provides software aimed at the banking sector would be eligible as it is not directly delivering the products itself. Further guidance is available from the programme team via the Help button, Back Help Links Press “Escape” to exit guide. 24 17

25. Guidance – Educational Establishments Businesses directly involved in the operation of establishments providing generalised school age education fall outside the remit of both programmes. This exclusion may extend to colleges of further education where these are offering generalised education to a local or regional community. Businesses that offer, or intend to offer, specialised activities involving technical education or vocational training, on a commercial basis, may be eligible and further guidance should be sought. In most instances, a business that is owned, wholly or in part (25% or more), by a public sector organisation will not be eligible to receive assistance under the programmes. Alternative assistance may be available from Local Education Authorities and via your local business link. Back Help Links 25 Press “Escape” to exit guide. 17

26. Guidance – Raw Materials for Food Businesses producing raw materials for the food sector are excluded from receiving support under both of these programmes. The exclusions under this category would include agricultural producers of food crops, livestock farmers, fisheries and fishing, harvesters of naturally growing plants, herbs and wild fauna. Firms that process raw materials into basic food ingredients may also be ineligible for this programme although further guidance should be sought. This may include, for example, mills turning grain into flour and processors of cane and beet into refined sugar. Assistance to those operating in these sectors may be available from organisations available via the Links button. Back Help Links Press “Escape” to exit guide. 26 17

27. Guidance – Welfare and Leisure Services Firms directly involved in the provision of local social welfare facilities are excluded from these programmes. The type of service or facility excluded would include operators and managers of nursing homes, fire stations, day nurseries, sports facilities, parks and public libraries. Schemes and initiatives supporting businesses in this sector may be the subject of other policy objectives and more information may be available from local, regional or national agencies. The exclusion relates to those operating or managing local facilities directly as a primary activity but does not exclude businesses that establish or have established these services as secondary to their main activity for, as an example, the benefit of their employees, customers or clients. Next 27 28

28. Guidance – Welfare and Leisure Services Where a business has established or is planning to establish facilities that offer specialised services to a target client base that extends beyond the immediate geographic area, the exclusion may not apply. For example, a private clinic that offers specialist treatment to a national or global patient base, on a commercial basis, may not be subject to this sector eligibility exclusion. Where there is any doubt as to illegibility of a business operating within this sector, further guidance should be sought from the programme team via the Help button. Back Help Links 28 Press “Escape” to exit guide. 17

29. Question – Growth Goals Do you believe the business will generate income from sales and other activities of £0.5m or more per annum within 3 years? No, the business will be viable at much lower turnover levels The business may have that potential Yes, that would be our minimum expectation Back to Beginning Not sure The Starting a High Growth Business programme would seem to be the appropriate programme for your business but let’s just make sure. 29 33 32 36 30 1

30. Guidance – Turnover Growth The Starting a High Growth Business programme is aimed at businesses that who have high growth potential and who are either just about to embark upon their enterprise or who have been working at it for less than a year. Defining what “high growth” start-up businesses are can be difficult but the guidelines available point to companies that have the ambition and potential to achieve turnover of at least £0.5m within three years. Turnover is defined as income from sales and other associated activity but not generally from the sale of assets or the receipt of grants. If the business is not forecasting this level of turnover growth it may still be possible for it to exhibit high growth potential and be eligible for this programme. Back Help 30 29

31. Guidance – Turnover Expectations The Starting a High Growth Business programme is specifically aimed at businesses that have “high growth” potential. The style and format of the support available from this programme is aimed to help these businesses achieve a minimum level of growth within a stated period, i.e. £0.5m turnover within three years or shortly thereafter. Many businesses have the potential to successfully grow at a pace that does not match the stated turnover and timescales. In these cases, the optimum rate of development may dictate slower growth but which may, in the longer run, offer a more secure route to commercial success. This type of growth is often referred to as “linear” or “organic” growth and support for this profile of business may be available through different programmes, schemes and initiatives, details of which can be found through your local Business Link. Help Links Back 31 Press “Escape” to exit guide. 32

32. Question – Rate of Growth Do you believe that the business needs to position itself now to take advantage of future opportunities that will enable it to achieve turnover of £0.5m or more per year? Yes, but it may take significantly longer than 3 years to achieve this Yes, that is our aim Not sure No, we may always fall short of that target Back to Beginning Help 32 33 34 36 35 1

33. Guidance – Turnover Expectations The Starting a High Growth Business programme is specifically aimed at businesses that have “high growth” potential. The style and format of the support available from this programme is aimed to help these businesses achieve a minimum level of growth within a stated period, i.e. £0.5m turnover within three years or shortly thereafter. Many businesses have the potential to successfully grow at a pace that does not match the stated turnover and timescales. In these cases, the optimum rate of development may dictate slower growth but which may, in the longer run, offer a more secure route to commercial success. This type of growth is often referred to as “linear” or “organic” growth and support for this profile of business may be available through different programmes, schemes and initiatives, details of which can be found through your local Business Link. Help Back to Beginning Press “Escape” to exit guide. Links 33 1

34. Eligibility – Growth v High Growth The Starting a High Growth Business programme is aimed at businesses who have high growth potential. Defining what “high growth” potential is can be difficult but the guidelines available point to companies that have the ambition and potential to achieve turnover of at least £0.5m within three years or shortly thereafter. You have indicated that whilst your business might be able to achieve this, it may be successful, profitable and viable at lower turnover levels. Since the programme is designed to offer advice and support to achieve potentially faster and higher growth targets, the services and guidance available may not be appropriate for your business model. Click the Help button below to be directed to a contact point at the support team who will be able to give you further guidance. Help Back to Beginning Press “Escape” to exit guide. Links 34 1

35. Guidance – Turnover Growth The Starting a High Growth Business programme is specifically aimed at businesses that have “high growth” potential. The style and format of the support available from this programme is aimed to help these businesses achieve a minimum level of growth within a stated period, e.g. £0.5m turnover within three years or shortly thereafter. Turnover is defined as income from sales and other associated activity but not generally from the sale of assets or the receipt of grants. Businesses can be very successful at significantly lower turnover levels and can create strong profit growth within a niche sector or by providing services to a defined geographic area. This programme is not specifically designed to support this type of business but help may be available from other initiatives details of which will be available from your local Business Link. Back Help 35 32 Press “Escape” to exit guide. Links

36. Starting a High Growth Business Based on your answers to the questions in this guide, the Starting a High Growth Business programme will be able to provide you with a range of free services that will help you to develop your business. The programme is delivered by an experienced team of advisors who have expertise within specific market sectors and with all aspects of business management, from sales and marketing to finance and funding. Each company in the programme will be assigned a relationship manager who will be the main contact for that business. The relationship manager will be able to call upon the skills and expertise of the full advisor team to help each business according to its individual needs. An idea of the range of help and assistance available through this programme can be found by clicking the “more” link below or you can contact the programme support team and get involved straight away. More Back to Beginning Help 36

38. “ Coaching” Programme guide starts from Here

39. Is or will the business established as a Limited Company? Yes No Not sure Question – Format of Business Back to Beginning Remember, questions may be answered by clicking the appropriate box. 38 41 39 40 1

40. There are a number of things that need to be considered before deciding which type of legal entity is best suited to particular circumstances. The programmes are aimed at limited companies unless there is a commercial reason why this format is not suitable. A useful overview of these considerations is available from the Business Link website. If a decision has been made to set up a Limited Company but the business has yet to start the process, you will need to complete and file a number of documents and forms with Companies House. Their website provides a lot of useful information and access to a number of guides. Click the Links logo below to be directed to the relevant websites and the Help button for further guidance from the Support Team. Back Guidance – Business Format Help Links 39 38 Press “Escape” to exit guide.

42. Question – Sectors and Eligibility Does the business currently operate or intend to operate in any one of the sectors below? If it does, or you think it might do, please click that sector for further guidance or move on. Agriculture No Synthetic Fibres Shipbuilding Coal and Steel Retail Banking and Insurance Educational Establishments Raw materials for food Child minding facilities/nurseries Local leisure facilities Hospitals or nursing homes Back to Beginning Help 41 42 44 45 45 47 49 50 51 52 52 52 54 1

43. Guidance – Agriculture Businesses Support for businesses operating within the Agricultural Sector is provided through other schemes and initiatives within the EU and is not covered within these programmes. Agricultural businesses are those involved in the farming of livestock, and the production of fodder, arable, horticultural and industrial crops (energy, fibres and non-food). Service providers to the sector may be eligible for support under the programmes where the main activity of the business does not encompass any of the above. Further information on the availability of help and assistance for businesses involved in agriculture can be found from a number of sources. Back Help Links Press “Escape” to exit guide. 42 41

44. Guidance – Synthetic Fibres Neither of the programmes provides support for businesses directly involved in the production of synthetic fibres and/or the manufacture of textiles and clothing from them. Businesses that utilise man-made fibres to produce non-clothing products may be eligible if that business is not reliant on their own production of the underlying material. Equally, designers of clothing that utilise synthetic fibres amongst other materials may be able to receive free advice and support under the programmes. The value in the product, in these cases, should come from the design and the innovative use of the material rather than from the production of the synthetic fibre itself. If you do currently operate in this sector, more help and guidance may be available from your local business link. Back Help Links Press “Escape” to exit guide. 44 41

45. Guidance – Shipbuilding, Coal and Steel Shipbuilding has been specifically excluded from the remit of these programmes. This encompasses businesses whose primary activity is the manufacture of sea-going vessels aimed at industrial and commercial use such as trawler fishing, refrigeration and cargo transport, and those producing mass personnel transports such as ferries and cruise liners. Boatbuilding, where this involves vessels designed mainly for leisure and personal use, may be eligible where the business concerned has developed or is going to develop its own range of products for its markets. This would involve the concept of “original art”, innovative engineering or mechanical design and may give such businesses the high growth potential sought for by these programmes. Next 45 46

46. Guidance – Shipbuilding, Coal and Steel Firms operating in the coal and steel sector are not provided for under either programme. This would include those involved in the mining of the raw materials, smelter operations, specialised transportation and the processing of the raw material into alternative forms. Service providers to the shipbuilding, coal and steel sectors may be eligible for support under the programmes where the main activity of the business does not encompass those described. Further assistance to those operating in these sectors may be available from other organisations available via the Links button. Back Help Links Press “Escape” to exit guide. 46 41

47. Guidance – Retail (1) The exclusion under retail is mostly concerned with businesses that buy-in stock and sell this on at a mark-up, and those providing “high street” services. This would include shop-owners, market traders and other retail outlet operators, as well as hairdressers, tanning salons, estate agents, travel agents, dry cleaners and opticians. Neither of the programmes have been designed to provide direct assistance to these businesses. If the business operates or establishes a retail operation to sell products that it manufactures, designs or builds itself, or where it adds value to a bought-in product through modification, enhancement or with the inclusion of an additional service offering, it may be able to receive assistance under these programmes. Next 47 48

48. Guidance – Retail (2) The assessment of eligibility for online web-based retailers can be undertaken utilising similar criteria; those buying-in stock and selling-on without an added-value element most closely resemble traditional retail businesses and are not eligible for these programmes. Where an online retailer is developing a portal or bringing together a group of suppliers or products not already available from one source, this may be eligible for the programmes, especially where the supporting enabling technology is innovative in either design or operation. Further assistance to those operating in these sectors may be available from organisations available via the Links button and further guidance is available from the programme team via the Help button. Back Help Links Press “Escape” to exit guide. 48 41

49. Guidance – Banking and Insurance Firms operating in the financial services sectors of banking and insurance are not eligible for either of the programmes. In the main this ineligibility relates to those businesses directly developing, designing, marketing and selling banking or insurance products and to those businesses offering advisory services on them. These products would include cheque accounts, lending products, asset finance, savings accounts, life policies, pensions, mortgages and general insurance policies. Businesses that provide products and services that support these sectors are not specifically excluded from the programmes. A business that, for example, provides software aimed at the banking sectors would be eligible as it is not directly delivering the prescribed products. Further guidance is available from the programme team via the Help button, Back Help Links Press “Escape” to exit guide. 49 41

50. Guidance – Educational Establishments Businesses directly involved in the operation of establishments providing generalised school age education fall outside the remit of both programmes. This exclusion may extend to colleges of further education where these are offering generalised education to a local or regional community. Businesses that offer, or intend to offer, specialised activities involving technical education or vocational training, on a commercial basis, may be eligible and further guidance should be sought. In most instances, a business that is owned, wholly or in part (25% or more), by a public sector organisation will not be eligible to receive assistance under the programmes. Alternative assistance may be available from Local Education Authorities and via your local business link. Back Help Links 50 Press “Escape” to exit guide. 41

51. Guidance – Raw Materials for Food Businesses producing raw materials for the food sector are excluded from receiving support under both of these programmes. The exclusions under this category would include agricultural producers of food crops, livestock farmers, fisheries and fishing, harvesters of naturally growing plants, herbs and wild fauna. Firms that process raw materials into basic food ingredients may also be ineligible for this programme although further guidance should be sought. This may include, for example, mills turning grain into flour and processors of cane and beet into refined sugar. Assistance to those operating in these sectors may be available from organisations available via the Links button. Back Help Links Press “Escape” to exit guide. 51 41

52. Guidance – Welfare and Leisure Services Firms directly involved in the provision of local social welfare facilities are excluded from these programmes. The type of service or facility excluded would include operators and managers of nursing homes, fire stations, day nurseries, sports facilities, parks and public libraries. Schemes and initiatives supporting businesses in this sector may be the subject of other policy objectives and more information may be available from local, regional or national agencies. The exclusion relates to those operating or managing local facilities directly as a primary activity but does not exclude businesses that establish or have established these services as secondary to their main activity for, as an example, the benefit of their employees, customers or clients. Next 52 53

53. Guidance – Welfare and Leisure Services Where a business has established or is planning to establish facilities that offer specialised services to a target client base that extends beyond the immediate geographic area, the exclusion may not apply. For example, a private clinic that offers specialist treatment to a national or global patient base, on a commercial basis, may not be subject to this sector eligibility exclusion. Where there is any doubt as to illegibility of a business operating within this sector, further guidance should be sought from the programme team via the Help button. Back Help Links 53 Press “Escape” to exit guide. 41

54. Question – Current Size The Coaching for High Growth programme may be the appropriate programme for you but let’s just make sure. The business has now been established for three years or more. Is your current turnover at least £250,000 per annum or close to it? No Yes Not sure 54 Back to Beginning 1 Help 55 56 60

55. Guidance – Current Turnover The Coaching for High Growth programme is aimed at businesses that have been established for at least three years and who have overcome the initial challenges of starting up a business. The coaching support available through the programme has been designed to assist these companies achieve high growth targets over the next few years from an existing base. Measuring this base, or assessing high growth potential, can be difficult although a number of criteria are available. The answers to the following set of questions will determine whether your business meets those criteria. Turnover is income derived from sales and associated activities. It should not include receipts from grants or the sale of assets unless the latter is part of the trading profile of the business. Back 54 55

56. Question – Growth Plans Do you believe that the business has the potential to increase turnover by at least 20% per annum for the next three years? No, turnover growth will not follow that pattern Yes, that would be our minimum expectation Not sure 64 Back to Beginning 1 58 Help 56 57

57. Guide – Turnover Growth Turnover - income from sales and other activity - is an established measure of a companies size, and the rate at which that increases, or is forecast to increase, is frequently used to define early stage businesses. The Coaching for High Growth programme is designed to be of specific value to “high growth” businesses. Not all businesses display high growth characteristics but can still become successful and viable by achieving growth at a controlled rate. The programme guidelines state that a business should either be capable of annual growth of at least 20% per annum for three years or cumulative growth of >70% during that period for this to be considered high. The latter measure allows for turnover to remain level whilst development plans are put in place but suggests that it should rise steeply once these take effect. The support available through the programme is aimed at high growth companies and may not be appropriate for other businesses. Back Help Links 57 56

58. Question – Three Year Growth If you do not believe that your turnover will increase by at least 20% per annum over 3 years, do you think it has the potential to increase by 70% in total over that period? No, the business will be viable at a lower growth rate The business may be able to achieve that 58 Yes, that would be our minimum expectation Not sure 59 Back to Beginning 1 Help 60 61 64

59. Guidance – High Growth Help 61 Back 58 The Coaching for High Growth programme is aimed at businesses that have been established for at least three years and which have “high growth” potential. Defining what “high growth” potential is can be difficult but the guidelines available point to companies that have the ambition and potential to increase existing turnover annually by at least 20% for three years or by 70% cumulatively over the same period. You have indicated that you believe your business might be able to achieve this but that it may be successful, profitable and viable at lower levels. Since the programme is designed to offer advice and support to achieve potentially faster and higher growth targets, the services and guidance available may not be appropriate for your business model. Please click the Help button below to be directed to a contact point at the support team who will be able to give you further guidance. Press “Escape” to exit guide.

60. Guidance – High Growth The Coaching for High Growth programme is aimed at early stage businesses who have high growth potential. Defining what “high growth” potential is can be difficult but the guidelines available point to companies that have the ambition and potential to increase existing turnover annually by at least 20% for three years or by 70% cumulatively over the same period. If you do not believe the business has the ability to grow at the suggested rates, the support available through the programme may not be suitable for your business. Suitable support may however be available through alternative programmes and initiatives, details of which may be available from your local Business Link or enterprise support agency. Please click the Links button for further information. Help Links 59 Back 58

61. Question – Turnover per Employee 60 Does the business have the potential to achieve average turnover per employee of at least £100,000? No, the business will not have that profile Yes, the business has that potential Not sure Back to Beginning 1 Help 62 64 63

62. Guidance – Growth Assessment The Coaching for High Growth programme is aimed at businesses that have been established for at least three years and which have “high growth” potential. Defining what “high growth” potential is can be difficult but the guidelines available point to companies that have the ambition and potential to increase existing turnover annually by at least 20% for three years or by 70% cumulatively over the same period. You have indicated that you believe your business might be able to achieve this but that it may be successful, profitable and viable at lower levels. Since the programme is designed to offer advice and support to achieve potentially faster and higher growth targets, the services and guidance available may not be appropriate for your business model. Please click the Help button below to be directed to a contact point at the support team who will be able to give you further guidance. Help Links 62 Back to Beginning 1

63. Guidance – Turnover per Employee 63 The Coaching for High Growth programme is aimed at businesses that have been established for at least three years and which have “high growth” potential. Defining what “high growth” potential is can be difficult but guidelines have been set and the coaching services available are aimed specifically at that profile of business However, businesses that have the potential to create average turnover per employee of £100,000 and do not show a huge disparity between the highest paid employee and the average salary level, may have what is technically termed “high gross value add” or “high GVA”. Businesses of this profile are deemed to have the same potential for high growth as those that meet other guidelines and are eligible for the free coaching support available through the programme. If you are unsure, please contact the Support Team via the Help button for further guidance. Help Back 60

64. Question – Coaching 64 How many of the following does the business possess? 1. A committed and ambitious management team. 2. Executives that have both personal and business goals. 3. A management team that knows its strengths and weaknesses. 4. Key personnel driving the business forward. 5. A senior team that is willing to listen to new ideas. 6. An awareness of the value of external experience and help. All of them Most of them Very few of them Back to Beginning 1 Help 67 65 67

65. Question – Management Team 65 Is the business looking to strengthen its management team further and is this why it does not possess more of the features detailed? That is the main reason No, there are other reasons Not sure 68 66 Help Back 64 67

66. Guidance – Management Objectives 66 Based on your answers to the questions in this guide, the Coaching for High Growth programme may be able to provide you with a range of free services that will help you to further develop your business. The programme is delivered by an experienced team of advisors who have expertise within specific market sectors and with all aspects of business management, from sales and marketing to finance and funding. Whilst the coaching provided is very much “hands-on”, and designed to meet the specific needs of each individual business, it does rely on the participation of a committed management team and its desire to discover and achieve the full potential of that business. If the support you are seeking is not of this type, the programme may not be suitable for your business and you should seek further guidance from the Support Team via the Help button. Help Back 65

67. Guidance – Management Team It is common for early stage businesses to possess incomplete management teams or have a need to recruit additional executive talent to meet their growing needs. If you were unable to state that the business possessed some of the elements detailed it may be because you feel that the management team needs further strengthening. The Coaching for High Growth programme is designed to help businesses through this process. If there are other reasons why you were unable to answer affirmatively to the majority of the points listed you may not be able to derive the maximum benefit from the type of support available through this programme. In this case, please feel free to discuss your circumstances with the Support Team via the Help button. 67 Help Back 65

68. Coaching for High Growth Based on your answers to the questions in this guide, the Coaching for High Growth programme will be able to provide you with a range of free services that will help you to further develop your business. The programme is delivered by an experienced team of advisors who have expertise within specific market sectors and with all aspects of business management, from sales and marketing to finance and funding. Each company in the programme will be assigned a relationship manager who will be the main contact for that business. The relationship manager will be able to call upon the skills and expertise of the full advisor team to help each business according to its individual needs and will be able to employ specific external expertise where that is required. An idea of the range of help and assistance available through this programme can be found by clicking the “more” link below or you can contact the programme support team and get involved straight away. Help Back to Beginning More 68 1 69

70. Useful Links The following logos, when clicked, provide links to the underlying organisations:- Help Back to Beginning

71. Contact Details – Support Team If you have further questions, queries or concerns about either the Starting a High Growth Business or the Coaching for High Growth programmes, please contact the Support Team using the details below:- Telephone - +44 (0)1736 763 4923 E-mail - info@growcornwall.co.uk Website - www.growcornwall.co.uk Office hours are between 09.00 and 17.30 Monday to Friday. Messages can be left outside of these hours and a response will be received the next working day. E-mails will be acknowledged within one working day and responded to fully within three working days. Press “Escape” to exit guide. Back to Beginning

72. Contact Details – Support Team To express your interest in either the Starting a High Growth Business or the Coaching for High Growth programme, please contact the Support Team using the details below:- Telephone - +44 (0)1736 763 4923 E-mail - info@growcornwall.co.uk Website - www.growcornwall.co.uk Office hours are between 09.00 and 17.30 Monday to Friday. Messages can be left outside of these hours and a response will be received the next working day. E-mails will be acknowledged within one working day and responded to fully within three working days. Press “Escape” to exit guide. Back to Beginning