More Related Content Similar to Navigating the Murky Waters of Deliverability Similar to Navigating the Murky Waters of Deliverability (20) 9. … And They May Change Over Time Message Result 1st Inbox 2nd Inbox 3rd Spam folder 4th Spam folder 5th Spam folder 6th Rejected 7th Rejected 8th Rejected 9th Twilight Zone 10th and on Twilight Zone 23. Spam Traps Entire Domains @ebt1.com @mediaone.net @matthewremovemcdonald.com Specific Addresses [email_address] [email_address] [email_address] [email_address] 39. Spam Traps are Everyone’s Problem Spam Traps are a Spammers Problem 59. Full Deployment Observation Rejected Not Delivered nor Rejected Spam/Junk Bulk Folders Spam Folder or Image Suppression Low Open Rate Spam Folder Low Click/Unsub Rate “ Twilight Zone” Low Bounce Rate Rejected High Bounce Rate Conclusion Domain Has A… Editor's Notes a a Their goal isn’t necessarily to deliver your marketing messages! a a a a New spamtraps set up 24/7 Infinite unique variations That’s why no vendor could ever offer a service to get rid of all spamtraps! a a Two reengagement examples. Focus on the subject lines. Lots of services allow you to check to see if you are on a blacklist. I covered a lot in this, but don’t panic. You are surrounded by experts who can help you out, your ESP, etc. Also, must remember a few key points…
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)