1. Store Electronic Systems - 39, rue de Montigny - 95100 Argenteuil - FRANCE
Limited Liability Company (SA) with capital of EUR 23,233,984 - RCS Pontoise 479 345 464 –
Siret 479 345 464 00032 - APE 2630Z
Phone: + 33 (0)1 34 34 61 61 - Fax. : + 33 (0)1 34 34 61 62 - www.store-electronic-systems.com
Press Release Paris, Wednesday, September 24, 2014
Store Electronic Systems (SES) awarded a prize by
EQUIPMAG's Innovation jury
Store Electronic Systems, the world leader in electronic shelf labeling systems (ESL)
for food and non-food retailers, has been awarded the Silver Medal for Innovation at the
Equipmag 2014 show, which took place in Paris from September 16 to 18, 2014. The jury,
composed of industry experts, distinguished from among the many candidates SES' "Product
Positioning System" (PPS), a geo-location solution accurately pinpointing the location of items
in the store.
This trophy rewards SES' efforts which every year invests a very significant share of its sales
in R&D designed to integrate new technologies and provide its customers with new services.
In just a few years, the company has become the leader of the connected store thanks in
particular to its interactive electronic NFC label, several million of which have been sold since
its launch (GOLD endorsement by the previous jury in September 2012). These same labels
now constitute an accurate geo-referencing network of products in the store.
The Product Positioning System solution has a marginal cost and requires no operational
change. Indeed, in the standard ESL management process additional information is simply
recorded: the address and the relative position of the labels in relation to each other. The whole
of the planogram is thus continuously updated requiring no particular effort, allowing multiple
applications for the retailer, the store, the consumer and the brands. This is therefore a new
value-added for ESLs, an important incremental and promising ROI, with no additional
investment. The Product Positioning System also ensures consumers can easily and
accurately locate the products in their shopping lists thanks to this new embedded geolocation
function in the retailer's mobile application.
The Product Positioning System technology, developed by SES, continues on from the launch
of the G-tag+ NFC (already given a gold award by Equipmag in 2012) and builds on this
technological base with an unlimited potential for applications.
SES is presenting the Product Positioning System to Equipmag on stand N46 as well as in the
Echangeur's Retail Lab 2020 space. To better understand and discover this innovation, the
following demonstrations are available:
 Geo-localized shopping list
 Picking Drive
 The digital model of the store and the planogram in real time

2. Store Electronic Systems - 39, rue de Montigny - 95100 Argenteuil - FRANCE
Limited Liability Company (SA) with capital of EUR 23,233,984 - RCS Pontoise 479 345 464 –
Siret 479 345 464 00032 - APE 2630Z
Phone: + 33 (0)1 34 34 61 61 - Fax. : + 33 (0)1 34 34 61 62 - www.store-electronic-systems.com
Press Release Paris, Wednesday, September 24, 2014
Philippe Bottine, Technical and Industrialization Director of Store Electronic Systems
stated: "We are very happy about receiving this prize which rewards a business strategy firmly
directed at innovation. The announcement of the NFC iPhone 6 on September 9 firmly fixes
NFC as the contactless technology of proximity and validates the strategic choices made 2
years ago by SES. This wave of products heralds the era of the connected store and many
interactive shelf applications for consumers. SES has gained a decisive advance in this new
market. By the end of 2014, we will have sold nearly 10 million G-tag+ NFC and equipped
1,000 stores ready to deploy a whole host of applications including self-scanning / tap and go”.
About Store Electronic Systems
Store Electronic Systems is the leader in Electronic Shelf Labeling systems (ESL) for large-
scale food and non-food retailers. The Group designs, markets and installs all the system's
components (software and communication platform, displays, mounts), thus providing clients
with a turnkey solution. The range of products and services offered by SES allows retailers to
manage pricing dynamically, while significantly improving store productivity and developing
new contactless uses for consumers.
www.store-electronic-systems.com
Contact: communications@ses-esl.com