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1. Why Will You Fail When You Create a Website?

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3. Why Should You Create a website?

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5. A. What do you want when you create a website?

6. B. What to do to get what you want.

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8. A. What do you want?

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10. 1. You may be in a non-profit organisation and want to
post forthcoming events on the web. You don't want to
have thousands of visitors to the site. But wait - do you
want to create a website for new members from the
web? I found a new barbershop singer through my
website.

11. 2. You may have a small business selling locally. You're
happy with yellow pages. But wait - how many thousand
words can you put in your yellow page advert?

12. There is no limit if you create a website.

13. Have you ever had someone keep you on the phone for
half an hour of your valuable time with their questions?
Wouldn't it be nice to direct them to your website for
answers and sales messages? Create a website!

14. Once you've written all those answers, wouldn't it be
profitable to have potential customers reading your
answers? Create a website. A dentist has clients from a
hundred miles away, from his website.

15. 3. Perhaps you sell items weighing a hundred tons
costing a million dollars. When you create a website you
can still write as much information about your product
as you like - not like the yellow pages. Then you can
direct prospects to phone to make an appointment with
your best sales staff.

16. 4. You want to sell a product on the web. First create a
website then get lots of traffic.

17. 5. You want to make money on the web?!! without a
product?!! No...I'm not laughing. Create a website. If you
have lots of traffic you don't even have to be good at
selling to make some money with Google Adsense.

18. If you're good at pre-selling then you can try affiliate
marketing, or selling advertising on your site, or several
other channels of income. Just create a website and get
the traffic first.

19. B. What to do about it

20. To get high traffic you must give visitors what they want.
Tricking Google will only get your domain banned from
their listing.

21. Here are some things not to do when you create a
website. If your visitors hit the back button their
numbers don't count.

22. 1. Don't use frames when you create a website - the
search engines can't find you, and the inventors of
frames don't use them on their own website.

23. 2. It may be artistic to disguise your links, but you will
lose customers. I visited a site that displayed just one big
picture. I happened to pass my mouse over the picture
on the way to the back button, and discovered links
flashing on the screen. Apparently I had to click on bits
of the picture to see any more!

24. 3. Don't use Flash when you create a website. If people
are using ADSL they are unlikely to wait longer than
three seconds before hitting the back button. If they're
on a 56K modem they might be prepared to wait ten
seconds. You've just lost another client.

25. 4. Don't use big pictures when you create a website. If
you have a photography site, use postage stamp sized
pictures with the size stated in your coding, and ask the
visitor to click for a larger picture. Telling the browser
how high and wide your picture is will allow it to load
after the text, so your visitor has something to look at
meantime.

26. 5. Don't use irrelevant pictures when you create a
website. One picture is worth a thousand words, but
only if the picture is saying what you want it to say.

27. Why do people visit websites? It is NOT for
entertainment. Their TV gives them all the moving
pictures that they need. Even if it is an adult site, the
visitor is really wanting to download digital information
for later entertainment.

28. Information is what your visitor wants - When you
create a website don't waste your time and money on
anything else.

29. A paid designer will use all sorts of clever artistic tricks -
you now know that you will lose clients that way. More
than 99% of new websites soon have to close because
they have no traffic, which means no profit.

30. That is your biggest mistake. Instead, find what people
want to know first, then give it to them.

31. So why create a website? Simple, you know more about
your own subject than any show-off website designer.
You don't even need to understand HTML coding if you
use SBI. You still should learn a little about HTML coding,
but there are free lessons on my website.

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098