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Tart ve akla
a- Bir marka sein ve tm pazarlama iletiimi materyallerini toplayn. Pazarlama iletiimlerini (reklam ve
promosyon, etkileimli pazarlama, etkinlikler ve deneyimler ve mobil pazarlama) ne kadar etkili bir
ekilde "kartrp eletirdiler"? Farkl medyann gl ynlerinden yararlandlar m ve ayn zamanda zayflklarn
telafi ettiler mi? letiim programlarn ne kadar ak bir ekilde entegre ettiler?
B. Popler bir etkinlik sein. Kim sponsor oluyor? Sponsorluklaryla nasl marka deeri oluturuyorlar?
Sponsorluu dier pazarlama iletiimleriyle btnletiriyorlar m?
C. Filmlerde veya televizyon programlarnda yer alan markalar belirlemek. Belirli filmlerin veya
ovlarn neden seildiini ve yerletirmenin tketiciler zerindeki olas etkisinin ne olduunu tartn.

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Tart ve akla a Bir marka sein ve tm pazarlama iletiimi .pdf

  • 1. Tart ve akla a- Bir marka sein ve tm pazarlama iletiimi materyallerini toplayn. Pazarlama iletiimlerini (reklam ve promosyon, etkileimli pazarlama, etkinlikler ve deneyimler ve mobil pazarlama) ne kadar etkili bir ekilde "kartrp eletirdiler"? Farkl medyann gl ynlerinden yararlandlar m ve ayn zamanda zayflklarn telafi ettiler mi? letiim programlarn ne kadar ak bir ekilde entegre ettiler? B. Popler bir etkinlik sein. Kim sponsor oluyor? Sponsorluklaryla nasl marka deeri oluturuyorlar? Sponsorluu dier pazarlama iletiimleriyle btnletiriyorlar m? C. Filmlerde veya televizyon programlarnda yer alan markalar belirlemek. Belirli filmlerin veya ovlarn neden seildiini ve yerletirmenin tketiciler zerindeki olas etkisinin ne olduunu tartn.