7. ETHICAL DIMENSION
• Organizations need to market their products and
services in such a manner that they do not have
any negative impact on society and environment.
• All advertisements should be prepared with a due
sense of social responsibility to consumers and to
society
• Lying about a product’s features or benefits is illegal
as well as unethical.
8. • Consumers who recognized deception in an
advertisement would develop a negative
perception of advertising.
• Testimonials have to be true, the person that gives
the recommendation must have actually tried and
liked the product.
• Endorsements from famous people must follow the
same rules as regular testimonials.
9. RECOMMENDATIONS
1. Make your images real, but still appealing
2. Do not promise anything that your product
cannot accomplish.
1. Always include a disclaimer that your
consumers can notice.
2. Tell the truth.
