A social networking application for Android and iOS users to make and share better experiences with their families on a daily basis. The App intends to fill the gap of transactions missed by Whatsapp. “Families and friends share a bond, which should be well understood. This natural experiences releases a need to increase relationship based experience on smartphones.”

1. fambond
August 6, 2016
Abhimanyu Kashyap

2. fambond
A social networking application for Android and iOS users to
make and share better experiences with their families on a
daily basis. The App intends to fill the gap of transactions
missed by Whatsapp.
“Families and friends share a bond, which should be well
understood. This natural experiences releases a need to
increase relationship based experience on smartphones.”

3. Understanding the problem
Item 1
Family groups are
restricted to share easily
with friends and family
due to the limited nature
of Whatsapp
functionality.
Item 2
There is no reminder and
event based social sharing
application to maintain
group dates, meetings
and task reminders.
● Eg. dinner at auntys
at 8pm. Reminder to
the group missing.
Item 3
Groups need a combined
wallet, for spending.
Introducing Group PayTm
Wallet for special days.
Find your friends and
share locations
seamlessly when you fix
meetings, events etc.

4. Project objective:
To support family bonds by
giving them the family
co-creation and a bot that
understand your special needs
of being connected.

5. Understanding the market

6. Target audience
For family members that feel there is
a need for a utility based social
networking group networking
solution
The competition:
● Whatsapp
● Facebook

7. Market trends
Trend 1
Users are finding fans, family
and friends on a concentric
social networking chat app.
Client Implications:
● More to do than just chat.
● Apps tapping messaging as
the way forward towards
customer service and
e-commerce.
Trend 2
Increasing use of trusted wallets
ensures more online spending
and group payments.
Client Implications:
● Recharge and other bill
payments need to assorted
with the group pay.
● Need of online gifting,
Amazon gifting etc.

8. Trend analysis
Findings
Young adults lead adoption of messaging
apps.
Client Implications:
● 30% advocates are between 18-24yrs
to spread new social messaging apps
like SnapChat, kik, wechat, etc.
● SnapChat takes over Twitter but does
the need of Twitter go away, No!
Every day
users
20
70%
Rest
30%
18-24 yrs
Snap Chat
1/3rd
32% of users
aged 18-24
downloaded
the app.
Young Users
Majority
90% kids
own or have
internet
connection
to browse
social
networks

9. Trend analysis
Findings
Messaging apps have also proven to be
better than social networks at user
retention and engagement.
Client Implications:
● 62% of people downloading
messaging apps have them even after
a year, only 11% change over.
● Still largest phone consumption is
online shopping at 17.5% of
engagement time. Tech
10%
Media
13.1%
Shopping
17.5%
TLC
11.2%

10. Trend analysis
Findings
Pinterest and Instagram usage doubled
since 2012, but FB remains untouched.
Kindly see Engagement Chart attached.
Client Implications:
● 53% of all time engagement on social
media networking was Facebook for
2016 May US citizens.
● 27% was Whatsapp, Hence 80%
engagement time with FB+Whatsapp.

11. Proposed deliverables
Deliverable 1
● Logo and App Icon
● Branding Collaterals
Deliverable 2
● Business Development Report
● Business Presentation
Deliverable 3
● Development Proposal & Contract
● Communication Strategy
Deliverable 4
● Marketing Content + Creative
● Hiring and Networking Plan

12. Aug Sep Oct Nov Dec Jan Feb Mar
Timeline
Development In-production services
Global go-live
Diwali
Deep Dive
● Bookings
● Calendar, Votes, Games

13. Sources and Further Read
Deliverable 1
● The Content Strategist
● https://contently.com/strategist/2015/06/30/the-state-o
f-messaging-apps-in-5-charts/
Deliverable 2
● Business Insider
● http://www.businessinsider.com/the-messaging-app-repo
rt-2015-11?IR=T
Deliverable 3
● Pew Research Centre
● http://www.pewinternet.org/2015/08/19/mobile-messag
ing-and-social-media-2015/
Deliverable 4
● Questia
● https://www.questia.com/magazine/1G1-448904065/chat-apps-to
p-social-media-for-consumers-messaging

14. The Team
Punnya, Founder
A well educated counselor,
mentor and guide with a
passion to connect family
and create unique
relationships building .
Sanjiv, Advisor
A mentor, advisor and
visionary. Guiding the team
at fambond towards a
positive direction with his
energy, mindset and
determination.
Abhimanyu, CTO
A Technology lover wanting
to bring automation to
people's live through mix
use of technological and
social engineering.