5 THINGS YOU NEED TO KNOW ABOUT COMMUNICATIONS Communication (from Latin commūnicāre, meaning "to share"[1]) is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules. (From: WIKIPEDIA). But, be honest, it is boring to discuss what communication is. I try to share what most people don't know HOW TO COMMUNICATE. Or how build interesting communications. For you guys, 5 things you need to know about communication.

1. @abepoetra
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5 THINGS
YOU NEED TO KNOW ABOUT COMMUNICATION
@abepoetra
A DECK FOR IMAMIKOM USU 2016

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ABDI J. PUTRA - ABIE
MANAGER MARKETING & COMMUNICATION OF
TELKOMSEL AREA SUMATERA

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WELCOME IMAMIKOM

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KOMUNIKASIADALAH..
LIL’BIT
BOOORINNNGG,RITE?

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@abepoetra
JADI
KOMUNIKASI
ITU APA?

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1.CHANGEYOURWORDS
CHANGEYOURWORLD
@abepoetra

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KOMUNIKASIADALAH..2.EVERYGOODCONVERSATION..
STARTSWITHGOOD“LISTENING”

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@abepoetra
LISTENING SKILLS :
Hear the message.
Interpret the message.
Evaluate the message.
Respond to the message.
HOW WELL
DO YOU LISTEN?

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@abepoetraLISTEN MORE TALK LESS

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1.IT AIN’T ABOUT ROCKET SCIENCE
2.NEVER EVER USE YOUR OWN JARGON
3.KIS (KEEP IT SIMPLE)
3. SIMPLIFY
THE COMPLEX
@abepoetra

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@abepoetra
Express the meaning of (the writer or speaker
or something written or spoken) using different
words, especially to achieve greater clarity.
4.PARAPHRASE

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5.MAINTAIN EYECONTACT
@abepoetra

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1. Changeyourwords!
2.StartwithGoodListening
3.SimplifytheComplex
4.Paraphrase
5.MaintainEyeContact
5WAYSOFCOMMUNICATION
TOGETLOVEDBYEVERYONE
@abepoetra

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SOGUYS,
WHAT’SNEXT? @abepoetra

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17STATS communications
COMMUNICATION
VERBAL
30%
GESTURES
70%
YOUR GESTURES MUCH IMPORTANT
THAN WHAT YOUR MOUTH SAID.

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MARKETING
COMMUNICATION
#BEGIN-FROM-THE-BEGINNING

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MARKETING IS 4P’S

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@abepoetra

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INTEGRATED MARCOMM

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P.A.T T-CASH TALKMANIA FLASHBACK
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SAMPLE OF PROMOTION

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DIGITAL STATS INDONESIA

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DIGITAL STATS INDONESIA
Number of
digital buyers
2016: 30.8 JT

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MOST POPULAR SOCIAL MEDIA

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SELL THE EXPERIENCES
@abepoetra

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SOCIAL MARKETING
“Social marketing seeks to
develop and integrate
marketing concepts with other
approaches to influence
behaviors that benefit
individuals and communities for
the greater social good."

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PROGRAM LOOPKEPO
YOUTH SEGMENT
@abepoetra
SAMPLE OF SOCIAL MARKETING

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TELKOMSELFOR STARTUP
REINVENTING INDONESIA
@abepoetra
SAMPLE OF SOCIAL MARKETING

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CITY BRANDING
MENULIS BENGKULU
DI AWAN (INTERNET)
@abepoetra

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31MENULIS BENGKULU DI AWAN
Membuat sebuah gerakan seru-seruan dengan
nama “Menuliskan Bengkulu di Awan” atau
“MBA CAMPAIGN” ke anak muda Bengkulu.
GOAL: Mengisi content Bengkulu di
Internet. Contohnya: Benteng
Marlborough, Pantai Panjang,Air
Terjun Camkoha, dan lain-lain.

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Mengajak anak muda Bengkulu untuk campaign “KEINDAHAN
BENGKULU” dan menuliskannya (mempostingnya) di internet (awan).
YOUTHERS BENGKULU
Bekerjasama dgn DINAS PARIWISATA membuat booklet
pariwisata sebagai guidance yang akan dicampaignkan.
COLLABORATIONWITH PEMDA
Harus WOW, supaya word of mouth (WOM)
nya dapet.
BIRD-EYES WITH DRONE
HOW TO DELIVER MBA-Campaign

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MBA CAMPAIGN IN PRACTICE

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MBA CAMPAIGN IN PRACTICE

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MBA CAMPAIGN IN PRACTICE

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TERIMA KASIH