This is the initial "ugly deck" we put together to validate the market

1. Honeyfy
Sales Call Analytics
W
IP

2. Problem
• Most of the customer interaction is NOT in the CRM
• It’s in phone conversions
• Inside sales organization sit on 1000’s of call
recording, but can listen to less than 1%
• Hard to achieve scalable growth

3. Type of calls
Call Volume
Call Duration
• IS- Intro
• IS- POC
• CS- On boarding
• SDR- outbound
• Inbound Marketing
• Inbound Support
Other attributes
$value of call
Structured agenda/Free form

4. Attendees 3-4
Listen to Talk 0.63
Engagment
Score
0.76
Competitors
Salesforce,
Microsoft
Budget
“Dollars” 2:32,
“Allocated” 45:30
Authority
“CFO” 4:32, “Board
approval”32:28,
Timing “Early April”
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5. Record Upload Files
Web Conferencing
Telephony/Dialers
RingDNA
Genesys
CRM
Opportunity
ID
Rep ID
Call
Transcoded
and Analyzed
Send link

6. Features
• Works with your CRM and Telephony/Conferencing
• Highlight the salient point of the call (manual and automatic)
• Create a searchable repository of all calls
• Find key phrases (“Budget, “This Month” “RFP” “CFO”
Competitor names, technologies)
• Voice metrics (talk/listen, engagement, sentiment)
• Several level of transcription on demand (self, machine
(70%), agency (99%)

7. Benefits
• Save mgmt time listening
• Identify best practices of top reps (productivity)
• Identify patterns of real buyers (win rate, forecast
accuracy)
• Training material for new reps (faster new rep ramp up)
• Identify market and competitive trends
• Engagement with customers (send recording)

8. Competitive Advantage
• Simple
• Focused on Sales
• First Mover
• What else?

9. Business Model
• Subscription
• X$ Minute of recording
• Several tiers of accuracy & functionality