Mercantil Continental S.A. is a Colombian company founded in 1973 that imports and distributes specialty chemicals, food ingredients, and represents foreign companies in Colombia. It represents over a dozen international suppliers across industries like chemicals, food, and packaging. The company has its headquarters in Cali, Colombia with additional offices in Bogota and Medellin, and focuses on importing and distributing food ingredients from major global suppliers to customers in Colombia.

1. Company Profile
&
Companies
Represented in
the Food Segment
Carrera 38 # 14 – 80 Urbanización Acopi – Yumbo, Colombia
Teléfono 664 4303 – Fax 664 4308 – email: main@mercantil-continental.com
Web: www.mercantil-continental.com

2. SHORT PROFILE OF MERCANTIL CONTINENTAL S.A.
MERCANTIL CONTINENTAL S.A. Was founded by Mr. Ramiro Barona Z. in mid 1973
to import and distribute specialty chemicals, additives and ingredients. The legal structure of
the company, did not allow acting as foreign firms representatives, because by that time, Mr.
Barona was the Manager of the Cali branch of Urigo Ltda., by then, the largest
representations company in Colombia.
In mid 1984, sometime after the founder left Urigo Ltda. Cali Division, the legal structure of
our Company was amended, to include the foreign firms representation activity.
At present, our Company act as sales representative (Commercial Agent and Distributor) for
the colombian market, of FMC BIOPOLYMER, CHALLENGE RMF, TOWNSEND-
PROTECON LANGEN, TRONOX INC., MASTERTASTE (Hickory Specialties, part of the
Kerry Ingredients Group ), MALLET & Company, Inc. from U.S.A., POLYGAL LTD. from
Switzerland, CHEMISCHE FABRIKE BUDENHEIM from Germany, VERINOX from Italy,
Norbright and Asiafine from China, ALCAL S.R.L. from Paraguay, and CREMINOX from
Argentina, among others.
We have a Food Ingredients Division devoted to the Import and local distribution of products
from FMC BIOPOLYMER (Hydrocolloids such as Carrageenans, Microcrystalline Cellulose
and Alginates), BUDENHEIM (Phosphates), SOLBAR INDUSTRIES (Soy Proteins), APOLLO
USA (Dairy Derivatives), POLYGAL (Natural Gums), THE SOLAE COMPANY (Soy Lecithin),
SUNOPTA (Estabilized fibers and brans) and also sausage casings from WOLFSON
CASING. From these firms, we also sell for direct indent to same customers.
Our headquarters are located in the city of Cali, where the Company was founded and we
have our own offices and warehouse. We also have regional sales offices, in Bogotá and
Medellin.
This is a summary of the profile of our Company but if further data is necessary please let us
know.
ANDRES BARONA R.
President

3. COMPANY INFORMATION
Company’s Name : Mercantil Continental S.A.
Physical Address : Carrera 38 # 14 – 80 Urbanización Acopi – Yumbo
Cali – Colombia, South América.
Postal Address : P.O. Box 6708. Cali – Colombia
Telephone Number : (57-2) 664 4303
Fax Number : (57-2) 664 4308
Email Address : main@mercantil-continental.com
Web Site : www.mercantil-continental.com
Officer’s Name & Title : Andres Barona Rasmussen – President
abarona@mercantil-continental.com
German Barona Rasmussen – Vice-President
gbarona@mercantil-continental.com
Gustavo Barona Carvajal – New Bns Dvlpmt.
Sales3@mercantil-continental.com

4. Organization Structure
Board of Directors
External Auditors
President
Vicepresident
Sales Department Administration Financial
Department Department
Sales & Marketing Administrative Financial Director
Director Director
New Business Development
Sales Support Administration Financial Support
Group Group Support Group Group
Delivery & Reception & Maintenance & Accounting Treasury
Specialty Food
Logisticis Group Messenger Surveillance
Chemicals Ingredients
Group Group
Technical
Support Sales Executive Sales Executive Warehousing External Security
Services
Sales Executive
In-Bond Warehousing
Sales Executive Services
Sales Executive
Sales Executive

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