Culture shock is the feeling of uncertainty, confusion or anxiety that people experience when visiting, doing business in or living in a society that is different from their own.

1. CULTURAL SHOCK
THE CHALLENGE OF WORKFORCETRANSFORMATION
- By Aarti Sahu

2. P H AS E S
O F
C U LT URAL
S H O C K
HONEY MOON
DISTRESS
REINTEGRATION
AUTONOMY
INDEPENDENCE

3. What are the factors
involved in identifying
cultural shock and to what
extent it affects employee
productivity?
Globalization is taking huge
strides in this competitive
world but culture shock still
prevails affecting millions.
RESEARCH QUESTION RESEARCH GAP

4. I M P O R T A N C E
Understand the
importance of having
culturally diverse
workforce
A
I D E N T I F Y
Identify the problems
of having culturally
diverse workforce
B
T A C K L I N G
P R O B L E M S
Tackling cultural shock
in a workplace
environment
C
OBJECTIVES

5. II
III
P R O B L E M
S O L V I N G
L O C A L M A R K E T
K N O W L E D G E
S T R E N G T H E N A
S E C O N D
L A N G U A G E
I N C R E A S E D
C R E AT I V I T Y
B E T T E R
S E R V I C E F O R
C U S T O M E R S
LITERATURE REVIEW
D I V E R S E
C U LT U R A L
P E R S P E C T I V E S
VI
IV
V
I

6. Cognitive
Socio
Psychological
Behavioral
Phenomenological
01
03
02
04
❏ Workplace
Etiquette
❏ Losing Self-Esteem
❏ Frustration
❏ Attitudes
❏ Identity Crisis
❏ Alienation
❏ Negative
Stereotyping
❏ Home Sickness
❏ Collectivistic Culture
❏ Individualistic Culture
❏ Loss of Understanding
❏ Disconfirmed
Expectancies
❏ Communication Gap
❏ Individual Difference
❏ Cultural Difference
❏ Assimilation
❏ Stress Level

7. INTERCULTURAL
EXPERIENCE
INTERPERSONAL SKILLS
CULTURAL SYNERGY ETHNOCENTRISM
SOCIAL
SUPPORT
SOLUTIONS

8. RESEARCH METHODOLOGY

9. 0 1
0 2
0 3
Mrs. Neha Firdaus
( HR, KPMG, GURUGRAM )
Mr. Sean D’Souza
( HR Manager, Saatchi & Saatchi, Dubai )
Mr. Mehmood Asim Khan
( HR, IDEAL SHIPPING LLC. DUBAI )
QUALITATIVE RESEARCH (INTERVIEWS)

10. INTERVIEWS SURVEYS REPORT JOURNALS ONLINE SURVEYS
Includes one on one
surveys with experts.
We conducted a survey with
200+ respondents
We read published reports
of EY, PWC and Deloitte
Online journals like ebsco
host and proquest were
used.
SURVEY DESIGN
A B C D

11. RESPONDENT’S PROFILE
Students &
Employees in
Dubai
Around
200- 250
people
Healthy Mix
of Males &
Females
26-30
Age Group
(New Hires)

12. 8%
70%12%
RESPONDENT
GRAPH
18% 18%
12%
70%2%
70%19%
70%11%
Less than 20 20 - 25 26 - 30 More than 30 Less than 20 20 - 25 26 - 30 More than 30
FEMALE MALE

13. FINDINGS
Allenation Homesickness Identity Crisis Negative Sterotypes
36%
24%
18%
22%
HOME V/S HOST ANALYSIS :
• 29% missed relationship with family, 33%
contacted family often.
• 70& -> own values and cultures differed greatly
from host country’s.
PSYCHOGRAPHIC ANALYSIS :
• Only 52% felt accepted by locals.
• 80% faced a language barrier.
• behavioural impacts.

14. 0 50 100 150 200 250
Does Communication gap arises due to cultural differences
among employees who come from different cultural
backgrounds ?
Do you think disconfirmed expectancies increase with cultural
shock at workplace?
Do you think lack of understanding is a major barrier to clear
communication at workplace ?
AGREE NEUTRAL DISAGREE
After Effects Predicament :
77%
79%
72%
Agreed Cultural Shock
causes frustration.
Agreed that Cultural
Shock causes loss of
productivity.
Implies that Cultural
Shock is a major
concern for
international workers.
POTENTIAL CAUSES
170
024
019
163
042
009
010
031
174

15. I M P A C T
A N A L Y S I S
Does Cultural Synergy
impact an employee's
productivity ?
Does having Cultural Shock Impact
negatively on the development of
interpersonal skills and
communications ?
Can Phenomenological
experiences bring negativity
among employees and their
performance ? 14
14
16
39
30
54
159
166
144

16. 120
116
115
119
3
4
13
11
41
37
47
35
45
52
35
44
2
3
3
4
0 50 100 150 200 250
Can Intercultural Experiences Of Employees Be Used Positively
To Remove Behavioural And Cognitive Phenomenon?
Can Social Support Bring Relief To The Employees Seeking
Assistance From Cultural Shock ?
Is Ethnocentrism A Solution To The Removal Of Negativity Arising
From Cultural Shock Among Employees ?
Can Intercultural Experience Removes Cultural Shock At Work
Place Among Internation Employees ?
Agree Disagree Neutral Strongly Agree Strongly Disagree
Solution Analysis

17. TRANGULARITY
LITERATURE REVIEW
PERSONAL INTERVIEW
SURVEY

18. LIMITATIONS
Inflexible
design
Chances
of
bias
Changeability
of
units
Difficulties in
selecting a true
representative
Reliability
of
survey

19. MANAGERIAL IMPLICATIONS
• Experimentalresearch
• Generalizability
• Problems insampling data
• Improperselection of samplingtechnique
• Reliabilityof survey

20. • Sudden and disturbing impression
• The temporary or permanent loss of social relations
• International selection processes
• Establishing the profile of skills and knowledge
• Planning and implementing the selection procedures
• Training and monitoring the overseas performance
• Dual-career-problem
• Disturbing impression
• Culture Shock varies largely in severance
• Caused by being confronted with a different culture
CONCLUSION