Rules of good writing.

1. RULES OF GOOD
WRITING
Presented by:
Aashika Lamichhane

2. Content
Good Writing in the Business
World
Principles of Good Business
Composition
Jargon or Gobbledegook
Discovering Ideas
Rules of Good
Writing

3. WRITING
Writing is the process
of expressing
thought ideas or
information in the
written form by using
any language.
Writing can take various
forms, such as essays,
articles, novels, poetry,
letters, reports, script
and more.

4. Good Writing in the Business
Worlds
 Effective communication
is essential for
conveying ideas,
building relationship,
and achieving goals in
the business world.
 The rule of good writing
are the rules of effective
written communication
in the context of
modern business world.
 It also required some
levels of courtesy,
polite tone, formality,
and familiarity.

5. RULES FOR
GOOD WRITING
1.Come straight to the point: Save yours reader’s time
by keeping your sentence short and simple.
2.Remember the KISS principle: Don’t try to
impressed-they will have to reach for dictionary.
Choose short words instead of these, and choose one
word instead of these phrases.
3.Use active not passive voice: ‘voice’ refers to the
relationship of the verb to its subject. Active voice
means that the subject of the sentence does the action.

6. 4. Use the right tone: If you use the wrong tone in
a written communication you could cause real offence
to your reader. Your objectives will be achieved only
with carefully considered and appropriate wording.
5. Use modern language: The language is
depends on the nature of the job and the country
that they are working. More and more English as the
common corporate languages.

7. PRINCIPLES OF GOOD
BUSINESS COMPOSITION
The composition in business world should avoid
confusion, dilemma and ambiguity. We need to pay some
attention to our writing process maintaining unity and
clarity.
To make our writing more effective, we need to follow
some basic principles:
a. Unity
b. Coherence
c. Clarity
d. Conciseness

8. Unity
The unity in written refers
to the relevancy of ideas
and their uniformity. All the
sentences in the paragraph
should support the main
idea given in the topic
sentence.

9. Coherence is the serial order and logical presentation
of our idea for what we say. There is always order in
everything sometime there is order of time, order of
space and order of importance. Coherence also
means “clarity of expression”. It is the logical bridge
between words, sentences and paragraph.
Coherence

10. Clarity
Clarity in business writing refers to the short and
direct language. Business persons are generally
direct on what they want to say and they expect the
same from others. We need to reveal the point
directly what we want to say without beating about
the bush.

11. Conciseness
Business persons are very busy, so include only the
necessary words and direct message without
repetition. So, you need to choose the strongest
words to illustrate your points. It also save time and
resources of the receiver which play very significant
role in the field of business.

12. COURTESY
Courtesy is a means to maintain formality and
official tone in business writing. Official writing is
always systematic and rule governed when you
show your good manner, impress people and
increase your goodwill. It is a tack to avoid being
hurtful, irritating, low and annoying.

13. JARGON OR GOBBLEDEGOOK
Jargon /Gobbledegook is a language that use of much
technical terminology that creates confusion in business
writing. Jargon can seriously get in the way of business,
if no-one understand what people are talking about or
what they are writing about. This people happens when
people use pompous or long-winded wording and
phrasing to try to impress rather than to communicate.
Using jargon can result in one of two things-the reader
will get bored and stop reading.

14. Discovering Ideas
We need to decide what to include in the text materials
and what to omit. Once we know the procedure, format
and design. We need to come up with the necessary
ideas and point to include. No matter what kind of
composition we are writing, we need to incorporate
different ideas or points. The more points you include,
the better your writing becomes. We need to discover
points and relevant ideas using some techniques. Some
technique for discovering ideas are :

15. Brainstorming
 Brainstorming is a
method of generating
ideas and sharing
knowledge to solve a
particular commercial
or technical problem, in
which participants are
encourage to think

16. BRAINSTORMING
CONT……..
 While you are
brainstorming on a
topic, you need to
encourage wild ideas,
defer judgment, stay
focus on the topic, one
branch at a time make
visual writing, follow a
sequence, revise the

17. Clustering
 Clustering is the way of arranging ideas visually so
that you can see at a glance where the ideas belong
to or whether you need more ideas. It is a rough
discovery of ideas in which you begin thinking about
your topic and generate related concepts.
 In clustering, you take a blank paper, write the
topic at the center and circle it. Then, you make
some branches of it’s relevant ideas.

18. Freewriting
Freewriting is a technique in which the author writes
their thoughts quickly and continuously without worrying
about form, style or even grammar. It also means a write
doesn’t stop writing and doesn’t take the time to edit or
adjust the ideas on the page even if a mistake is made.
The benefits of freewriting revolve around organization,
brainstorming and inspiration as well as beating writer’s
block and relieving certain anxieties. Just getting anything
written, even if it is imperfect, can jump-start creativity.

19. Journal Writing
A journal is like a diary in which we write about
some important ideas that comes to our mind
anytime.
Journaling helps improve writing skills and
sharpen senses like being more observant of
one’s surrounding.

20. QUESTIONS?
1.Why good writing is important in the good
business world?
2.Describe some techniques of discovering ideas
while drafting a text in business composition.
3.What are the basic characteristics of a good
business composition?

21. REFERENCES
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