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The Changing World
of Digital Health
Prepared for
Seattle Biz-Tech Summit
by
Aaron Rose
Sept. 30, 2017
Bellevue, Wash.
China Needs Many More
Primary-Care Doctors
The Economist, May 11, 2017
• The Chinese government has provided "greater
funding for community health centers."
• In 2015 there were around 189,000 general
practitioners (GPs). The government aims to have
300,000 by 2020.
• But there would still be only 0.2 family doctors for
every 1,000 people (compared with 0.14 today).
That is far fewer than in many Western countries.
9/30/2017 2ROI3, Inc.
China Needs Many More
Primary-Care Doctors
The Economist, May 11, 2017
• Many people who seek medical help in China bypass
general practitioners and go straight to hospital-based
specialists. In a country once famed for its readily
accessible 'barefoot doctors', primary care is in tatters.
• It is not just long waiting-times at hospitals that
necessitate more clinics. People are living far longer
now than they did when the Communists took over in
1949: life expectancy at birth is 76 today, compared
with 36 then. People from Shanghai live as long as the
average person in Japan and Switzerland.
• Since 1991, maternal mortality has fallen by over 70%.
9/30/2017 3ROI3, Inc.
China Needs Many More
Primary-Care Doctors
The Economist, May 11, 2017
• A growing share of medical cases involve chronic
conditions rather than acute illnessesor injuries.
GPs are often better able to provide basic and
regular treatment for chronic ailments.
• The country is also ageing rapidly. By 2030 nearly
a quarter of the population will be aged 60 or
over, compared with less than one-seventhtoday.
More family doctors will be needed to manage
their routine needs and visit the housebound.
• What role will technology play in the delivery of
primary care in China?
9/30/2017 4ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• Today, hospitals are where patients go for consultations
with specialists, and where specialists, with the help of
medical technicians and pricey machinery, diagnose
their ills. They are also the main setting for surgery and
medical interventions such as chemotherapy; and
where sick people go for monitoring and care.
• But high-speed internet, remote-monitoring
technology and the crunching of vast amounts of data
are about to change all that. In the coming years a big
chunk of those activities—and nearly all the
monitoring and care— could move elsewhere.
9/30/2017 5ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• Plenty of other institutions are trying to grab some
of the work—and profits—that will be displaced,
including primary-care groups, insurers and health-
management organizations.
• And technology firms are already playing a bigger
part in health care as phones become more
powerful and patients take control of their own
diagnosis and treatment.
• But the more far-sighted hospitals are hoping to
remain at the center of the health-care ecosystem,
even as their role changes.
9/30/2017 6ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• Picturing what hospitals could be, if the various
obstacles are overcome, means abandoning long-held
assumptions about the delivery of care, the role of the
patient and what makes a good doctor.
• Just as online banking made life more convenient for
consumers and freed up branch staff for complex
queries, online health care could mean fewer people
need to come to hospitals to be cared for by them.
Last year half of consultations ordered by Kaiser
Permanente, an integrated American health-care firm
that runs many hospitals, were virtual, with medical
professionals communicating with patients by phone,
email or videoconference.
9/30/2017 7ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• Shifting almost all dialysis and chemotherapy out of
hospitals is further off, but is on the way. And with
better remote monitoringsome chronically ill
patients who now need to be in hospitals will be
able to stay at home, only coming in when their
conditions deteriorate.
• Moving care outside institutions will both save
money and raise standards, by making patients
more comfortable and reducing infection rates.
9/30/2017 8ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• For patients who must still be admitted to hospital,
the experience could be much more convenient
and pleasant. Hospitals could operate more like a
cross between a modern airport and a swish
hotel, with mobile check-in, self-service kiosks for
blood and urine tests and the like, and updates on
patients' and relatives' phones.
• For pre-planned visits an algorithm could decide
which tests are needed before a patient leaves
home. Some of these could be done in advance
and the resultsstreamed directly to patients'
electronicrecords.
9/30/2017 9ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• In future, rather than checking patients' vital signs only
at intervals, or parking ICU-nurses next to beds, live
data-streams from medical machines and wearable
devices could flow straight to such command centers,
where supercomputers could screen them for
anything worth bringing to the attention of medical
staff.
• Doctors in the command center, or even in their own
homes, could be at patients' bedsides virtually with a
swipe of a touchscreen. All this would not only make
the hospital safer and more efficient; it would also
give medical staff a more complete record of patients'
progress.
9/30/2017 10ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• A command center could watch over patients not
only in hospitals, but also at home.
• Wearable devices that track vital signs, contact
lenses that monitor blood-sugar levels and smart-
stitches that measure the pH level of fluid in
wounds would all mean fewer patients in hospital
for monitoring.
9/30/2017 11ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• All this monitoring would bring two new risks: mass
hypochondria, as patients obsessed over their data and
flooded hospitals with requests for consultations; and
alarm fatigue, in both patients and medics.
• The antidote would be an intelligent monitoring
system combining all the different data-streams,
filtering out the least relevant and alerting staff only
when needed.
• A computer taught to recognize deviations from
standard recovery would be able to alert medical staff
to aberrations. For example, a pneumonia patient who
does not shake off a fever after two days of antibiotics
needs attention. Most others simply need to complete
the course of drugs, and get some rest.
9/30/2017 12ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• The surgeon's job, too, could be transformed. Today,
the use of robots in the operating room is limited
because they must be steered manually with a joystick.
• In future robots might be able to carry out some
standard procedures such as hip replacements
autonomously, with a surgeon getting things started
and the robot doing the rest.
• With more complex operations, a supercomputer
linked to a real-time virtual-reality (VR) machine could
help walk surgeons through their operations. It could,
for example, highlight where a tumor sits in the liver
and warn a surgeon about impinging on an artery, just
as a satnav warns of traffic jams ahead.
9/30/2017 13ROI3, Inc.
How hospitals could be rebuilt, better than
before: Technology could revolutionize the way
they work
The Economist, Apr. 8, 2017
• The World Bank estimates that by 2030 the number of
health-care workers will need to double, compared
with 2013—an extra 40m workers globally.
• High rates of stress and burnout are already a
problem in health care; if workloads continue to
increase they will only rise further.
• But if medical staff are made more productive with
the help of computers, monitoring devices and robots,
they can be freed up to do the work that only humans
can do, and helped to do it better and more happily.
9/30/2017 14ROI3, Inc.
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
• Baidu, Alibaba, Tencent, Didi Chuxing, and Ofo are part of a
new wave of inventive young firms emerging from China.
• A few years ago, Chinese innovation meant copycats and
counterfeits. The driving force is now an audacious,
talented and globally minded generation of entrepreneurs.
• Investors are placing big bets on them. Around $77bn of
venture-capital (VC) investment poured into Chinese firms
from 2014 to 2016, up from $12bn between 2011 and 2013.
• In 2016, China led the world in financial-technology
investments and is closing on America, the global
pacesetter, in other sectors.
9/30/2017 ROI3, Inc. 15
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
• China's 89 unicorns (startups valued at $1bn or
more) are worth over $350bn, by one recent
estimate, approaching the combined valuation of
America's. And to victors go great spoils. There are
609 billionairesin China compared with 552 in
America.
• China's nimble new innovators are using world-
class technologies from supercomputingto gene
editing. Having establishedthemselves in the cut-
throat mainland market, many are heading
abroad.
9/30/2017 ROI3, Inc. 16
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
There are three main reasons why China’s determined
entrepreneurs can expand their businesses rapidly:
1. China's economy, the world’s second largest, is big enough to
let firms attain huge scale just by succeeding at home;
2. Chinese shoppers are voracious and venturesome, an
advantageto innovators with clever products but unfamiliar
brands. They are also unusuallyeager to embrace technology.
China's penetration rates for mobile phones and broadband
internet are high, making it easy for startups to reach a vast
market cheaply; and
3. State-dominated industries ranging from telecommunications
and banking to health care are woefully inefficient and even
hostile to consumers. This allowsagile newcomers,with
businessmodelsthat put the customerfirst and deploythe
latesttechnologies,to jump ahead of incumbents more easily
in China than their counterparts in developed markets.
9/30/2017 ROI3, Inc. 17
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
• The inefficiency of China's state-dominated
economy is another powerful force boosting
entrepreneurs.
• Young firms are using new technologies and novel
business models to push aside state-run laggards.
• China's health industry, for instance, is antiquated
and dysfunctional. Long queues are common at
state hospitals and access to drugs is complicated
by an opaque system of dispensation.
9/30/2017 ROI3, Inc. 18
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
AliHealth, an arm of Alibaba, is a leading online
prescription dispenser. The services are provided based
on the foundations of Alibaba including e-
commerce, big data and cloud computing. AliHealth
provides solutions for medicine buying and selling,
smart healthcare and product tracing.
http://www.alihealth.cn
9/30/2017 ROI3, Inc. 19
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
WeDoctor helps patients book medical appointments
using smartphones. The platform also provides
medical information and medical advice online.
www.guahao.com
9/30/2017 ROI3, Inc. 20
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
• Venus Medtech has invented a retrievable heart
valve intended for patients with high calcification in
their arteries.
www.venusmedtech.com
9/30/2017 ROI3, Inc. 21
China's Audacious and Inventive
New Generation of Entrepreneurs
The Economist, Sept. 23, 2017
• The best example of a local health-care disrupter
with global potential, however, is iCarbonX, a
health-data analytics firm from Shenzhen. Based on
the huge volume of data, they provide analysis and
prediction of people's health index.
www.icarbonx.com
9/30/2017 ROI3, Inc. 22
Health Tech Entrepreneurship in
the US: Disruption or Integration?
• According to Aaron Martin, chief digital officer at
Providence Health in Seattle, many of these
developers will first see a massive opportunity to
bring health care into the 21st-century.
• That excitement turns to bitterness after they begin
to understand the complexities of health care with
its entrenched interests, regulatory hurdles, long
sales cycles and more.
• "There's this pit of despair when people realize that
this stuff is really hard and complicated and the
penalty for screwing up is high."
9/30/2017 ROI3, Inc. 23
CNBC, Aug. 27, 2017, https://www.cnbc.com/2017/08/27/health-tech-founders-optimism-followed-by-pit-of-despair.html
ROI3's English Language Learning
for Medical Terminology
9/30/2017 24ROI3, Inc.
ROI3's English Language Learning
for Medical Terminology
9/30/2017 25ROI3, Inc.
ROI3's English Language Learning
for Medical Terminology
9/30/2017 26ROI3, Inc.
ROI3's English Language Learning
for Medical Terminology
9/30/2017 27ROI3, Inc.
Where Do We Go From Here?
Aaron Rose
President & CEO, ROI3, Inc.
US: +1 (206) 552-9601
HK: +852 8192 6501
Email: aaron.rose@roi3.com
@aarondrose
@ROI3inc
9/30/2017 ROI3, Inc. 28

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The Changing World of Digital Health

  • 1. The Changing World of Digital Health Prepared for Seattle Biz-Tech Summit by Aaron Rose Sept. 30, 2017 Bellevue, Wash.
  • 2. China Needs Many More Primary-Care Doctors The Economist, May 11, 2017 • The Chinese government has provided "greater funding for community health centers." • In 2015 there were around 189,000 general practitioners (GPs). The government aims to have 300,000 by 2020. • But there would still be only 0.2 family doctors for every 1,000 people (compared with 0.14 today). That is far fewer than in many Western countries. 9/30/2017 2ROI3, Inc.
  • 3. China Needs Many More Primary-Care Doctors The Economist, May 11, 2017 • Many people who seek medical help in China bypass general practitioners and go straight to hospital-based specialists. In a country once famed for its readily accessible 'barefoot doctors', primary care is in tatters. • It is not just long waiting-times at hospitals that necessitate more clinics. People are living far longer now than they did when the Communists took over in 1949: life expectancy at birth is 76 today, compared with 36 then. People from Shanghai live as long as the average person in Japan and Switzerland. • Since 1991, maternal mortality has fallen by over 70%. 9/30/2017 3ROI3, Inc.
  • 4. China Needs Many More Primary-Care Doctors The Economist, May 11, 2017 • A growing share of medical cases involve chronic conditions rather than acute illnessesor injuries. GPs are often better able to provide basic and regular treatment for chronic ailments. • The country is also ageing rapidly. By 2030 nearly a quarter of the population will be aged 60 or over, compared with less than one-seventhtoday. More family doctors will be needed to manage their routine needs and visit the housebound. • What role will technology play in the delivery of primary care in China? 9/30/2017 4ROI3, Inc.
  • 5. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • Today, hospitals are where patients go for consultations with specialists, and where specialists, with the help of medical technicians and pricey machinery, diagnose their ills. They are also the main setting for surgery and medical interventions such as chemotherapy; and where sick people go for monitoring and care. • But high-speed internet, remote-monitoring technology and the crunching of vast amounts of data are about to change all that. In the coming years a big chunk of those activities—and nearly all the monitoring and care— could move elsewhere. 9/30/2017 5ROI3, Inc.
  • 6. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • Plenty of other institutions are trying to grab some of the work—and profits—that will be displaced, including primary-care groups, insurers and health- management organizations. • And technology firms are already playing a bigger part in health care as phones become more powerful and patients take control of their own diagnosis and treatment. • But the more far-sighted hospitals are hoping to remain at the center of the health-care ecosystem, even as their role changes. 9/30/2017 6ROI3, Inc.
  • 7. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • Picturing what hospitals could be, if the various obstacles are overcome, means abandoning long-held assumptions about the delivery of care, the role of the patient and what makes a good doctor. • Just as online banking made life more convenient for consumers and freed up branch staff for complex queries, online health care could mean fewer people need to come to hospitals to be cared for by them. Last year half of consultations ordered by Kaiser Permanente, an integrated American health-care firm that runs many hospitals, were virtual, with medical professionals communicating with patients by phone, email or videoconference. 9/30/2017 7ROI3, Inc.
  • 8. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • Shifting almost all dialysis and chemotherapy out of hospitals is further off, but is on the way. And with better remote monitoringsome chronically ill patients who now need to be in hospitals will be able to stay at home, only coming in when their conditions deteriorate. • Moving care outside institutions will both save money and raise standards, by making patients more comfortable and reducing infection rates. 9/30/2017 8ROI3, Inc.
  • 9. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • For patients who must still be admitted to hospital, the experience could be much more convenient and pleasant. Hospitals could operate more like a cross between a modern airport and a swish hotel, with mobile check-in, self-service kiosks for blood and urine tests and the like, and updates on patients' and relatives' phones. • For pre-planned visits an algorithm could decide which tests are needed before a patient leaves home. Some of these could be done in advance and the resultsstreamed directly to patients' electronicrecords. 9/30/2017 9ROI3, Inc.
  • 10. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • In future, rather than checking patients' vital signs only at intervals, or parking ICU-nurses next to beds, live data-streams from medical machines and wearable devices could flow straight to such command centers, where supercomputers could screen them for anything worth bringing to the attention of medical staff. • Doctors in the command center, or even in their own homes, could be at patients' bedsides virtually with a swipe of a touchscreen. All this would not only make the hospital safer and more efficient; it would also give medical staff a more complete record of patients' progress. 9/30/2017 10ROI3, Inc.
  • 11. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • A command center could watch over patients not only in hospitals, but also at home. • Wearable devices that track vital signs, contact lenses that monitor blood-sugar levels and smart- stitches that measure the pH level of fluid in wounds would all mean fewer patients in hospital for monitoring. 9/30/2017 11ROI3, Inc.
  • 12. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • All this monitoring would bring two new risks: mass hypochondria, as patients obsessed over their data and flooded hospitals with requests for consultations; and alarm fatigue, in both patients and medics. • The antidote would be an intelligent monitoring system combining all the different data-streams, filtering out the least relevant and alerting staff only when needed. • A computer taught to recognize deviations from standard recovery would be able to alert medical staff to aberrations. For example, a pneumonia patient who does not shake off a fever after two days of antibiotics needs attention. Most others simply need to complete the course of drugs, and get some rest. 9/30/2017 12ROI3, Inc.
  • 13. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • The surgeon's job, too, could be transformed. Today, the use of robots in the operating room is limited because they must be steered manually with a joystick. • In future robots might be able to carry out some standard procedures such as hip replacements autonomously, with a surgeon getting things started and the robot doing the rest. • With more complex operations, a supercomputer linked to a real-time virtual-reality (VR) machine could help walk surgeons through their operations. It could, for example, highlight where a tumor sits in the liver and warn a surgeon about impinging on an artery, just as a satnav warns of traffic jams ahead. 9/30/2017 13ROI3, Inc.
  • 14. How hospitals could be rebuilt, better than before: Technology could revolutionize the way they work The Economist, Apr. 8, 2017 • The World Bank estimates that by 2030 the number of health-care workers will need to double, compared with 2013—an extra 40m workers globally. • High rates of stress and burnout are already a problem in health care; if workloads continue to increase they will only rise further. • But if medical staff are made more productive with the help of computers, monitoring devices and robots, they can be freed up to do the work that only humans can do, and helped to do it better and more happily. 9/30/2017 14ROI3, Inc.
  • 15. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 • Baidu, Alibaba, Tencent, Didi Chuxing, and Ofo are part of a new wave of inventive young firms emerging from China. • A few years ago, Chinese innovation meant copycats and counterfeits. The driving force is now an audacious, talented and globally minded generation of entrepreneurs. • Investors are placing big bets on them. Around $77bn of venture-capital (VC) investment poured into Chinese firms from 2014 to 2016, up from $12bn between 2011 and 2013. • In 2016, China led the world in financial-technology investments and is closing on America, the global pacesetter, in other sectors. 9/30/2017 ROI3, Inc. 15
  • 16. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 • China's 89 unicorns (startups valued at $1bn or more) are worth over $350bn, by one recent estimate, approaching the combined valuation of America's. And to victors go great spoils. There are 609 billionairesin China compared with 552 in America. • China's nimble new innovators are using world- class technologies from supercomputingto gene editing. Having establishedthemselves in the cut- throat mainland market, many are heading abroad. 9/30/2017 ROI3, Inc. 16
  • 17. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 There are three main reasons why China’s determined entrepreneurs can expand their businesses rapidly: 1. China's economy, the world’s second largest, is big enough to let firms attain huge scale just by succeeding at home; 2. Chinese shoppers are voracious and venturesome, an advantageto innovators with clever products but unfamiliar brands. They are also unusuallyeager to embrace technology. China's penetration rates for mobile phones and broadband internet are high, making it easy for startups to reach a vast market cheaply; and 3. State-dominated industries ranging from telecommunications and banking to health care are woefully inefficient and even hostile to consumers. This allowsagile newcomers,with businessmodelsthat put the customerfirst and deploythe latesttechnologies,to jump ahead of incumbents more easily in China than their counterparts in developed markets. 9/30/2017 ROI3, Inc. 17
  • 18. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 • The inefficiency of China's state-dominated economy is another powerful force boosting entrepreneurs. • Young firms are using new technologies and novel business models to push aside state-run laggards. • China's health industry, for instance, is antiquated and dysfunctional. Long queues are common at state hospitals and access to drugs is complicated by an opaque system of dispensation. 9/30/2017 ROI3, Inc. 18
  • 19. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 AliHealth, an arm of Alibaba, is a leading online prescription dispenser. The services are provided based on the foundations of Alibaba including e- commerce, big data and cloud computing. AliHealth provides solutions for medicine buying and selling, smart healthcare and product tracing. http://www.alihealth.cn 9/30/2017 ROI3, Inc. 19
  • 20. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 WeDoctor helps patients book medical appointments using smartphones. The platform also provides medical information and medical advice online. www.guahao.com 9/30/2017 ROI3, Inc. 20
  • 21. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 • Venus Medtech has invented a retrievable heart valve intended for patients with high calcification in their arteries. www.venusmedtech.com 9/30/2017 ROI3, Inc. 21
  • 22. China's Audacious and Inventive New Generation of Entrepreneurs The Economist, Sept. 23, 2017 • The best example of a local health-care disrupter with global potential, however, is iCarbonX, a health-data analytics firm from Shenzhen. Based on the huge volume of data, they provide analysis and prediction of people's health index. www.icarbonx.com 9/30/2017 ROI3, Inc. 22
  • 23. Health Tech Entrepreneurship in the US: Disruption or Integration? • According to Aaron Martin, chief digital officer at Providence Health in Seattle, many of these developers will first see a massive opportunity to bring health care into the 21st-century. • That excitement turns to bitterness after they begin to understand the complexities of health care with its entrenched interests, regulatory hurdles, long sales cycles and more. • "There's this pit of despair when people realize that this stuff is really hard and complicated and the penalty for screwing up is high." 9/30/2017 ROI3, Inc. 23 CNBC, Aug. 27, 2017, https://www.cnbc.com/2017/08/27/health-tech-founders-optimism-followed-by-pit-of-despair.html
  • 24. ROI3's English Language Learning for Medical Terminology 9/30/2017 24ROI3, Inc.
  • 25. ROI3's English Language Learning for Medical Terminology 9/30/2017 25ROI3, Inc.
  • 26. ROI3's English Language Learning for Medical Terminology 9/30/2017 26ROI3, Inc.
  • 27. ROI3's English Language Learning for Medical Terminology 9/30/2017 27ROI3, Inc.
  • 28. Where Do We Go From Here? Aaron Rose President & CEO, ROI3, Inc. US: +1 (206) 552-9601 HK: +852 8192 6501 Email: aaron.rose@roi3.com @aarondrose @ROI3inc 9/30/2017 ROI3, Inc. 28