A look into the proven and robust standards towards data reporting. The Goal is making it easy for everybody involved to focus on what’s important. Agenda: 1 a little history of information visualization 2 how to communicate facts and figures by René Stoffels-Fuchs, BI Frontend Architect at Generali IT

1. Shortest path from seeing to understanding -
benefits of strict standards in presenting data
Aachen, 01. Oktober 2019
René Stoffels-Fuchs
User Experience of Data – Visualizing Data for Actionable Insights

2. Agenda
1
a little history of information visualization
how to communicate facts and figures
1
2

3. 2
© Michael Friendly, York University Canada, »A Brief History of Data Visualization«, 2006
The time distribution of events considered milestones in the history of data visualization, shown by a rug plot and density estimate.

4. 3William Playfair (1759-1823)
»Exports and Imports to and from Denmark & Norway from 1700 to 1780«, 1786
and others visualizations

5. 4Dr. John Snow (1813-1858)
»Map of cholera cases in Soho, London, 1854.«, 1854
Dr. Robert Baker, »cholera map of Leeds«, 1833

6. Charles Joseph Minard (1781-1870)
»Figurative Map of the successive losses in men of the French Army in the Russian campaign 1812–1813«,
1869
5

7. 6H. R. Sankey (1853-1926)
»the termal efficiency of steam engines«, 1898
© u/coob
»Apple's money, in and out – awsome chart«, 2013

8. Agenda
7
a little history of information visualization
how to communicate facts and figures
1
22
11

9. Guidelines for a good data communication
8
1. publish only when you have something to say
2. remove everything that has no meaning
3. show an accurate and methodically correct view of the values
4. present information in high density to strengthen the statement
5. diagrams: select the appropriate type for the data to be shown
6. repetition is king: define and use your own notation concept
7. use colours wisely

10. Guidelines for a good data communication
“publish only when you have something to say”
9
business guy BI-guy
once: they defined KPIs,
defined the sources
management has to search
for something important
they regularly talk about relevant events
the BI-guy makes
the important visible
(with a good bi-tool) management is able to manage
the bi-tool automaticaly
generates a report for
every KPI

11. 10
Guidelines for a good data communication
“remove everything that has no meaning”

12. 11
Guidelines for a good data communication
“show an accurate and methodically correct view of the values”

13. 12
Guidelines for a good data communication
“present information in high density to strengthen the statement”

14. 13
Guidelines for a good data communication
“diagrams: select the appropriate type for the data to be shown”

15. 14
Guidelines for a good data communication
“repetition is king: define and use your own notation concept”

16. 15
Guidelines for a good data communication
“repetition is king: define and use your own notation concept”
conceptional, perceptual & semantical standards

17. 16
Guidelines for a good data communication
“repetition is king: define and use your own notation concept”

18. 17
Guidelines for a good data communication
“use colours wisely”
• use colours to show positive or negativ deviation
• please don’t use corporate colours for the diagrams

19. benefits of strict standards
18
• you lower the entrance threshold
• you facilitate the perception of the information
considerably
• you speed up the time between seeing and
understanding
• recipients stop feeling guilty
(for not having looked into your reports)
• the time has come for data-based decisions
and a more intensive cooperation

20. 19

21. References for photos and illustrations
20
Page Description, Titel, URL etc. copyright holder
2 Michael Friendly, York University Canada, »A Brief History of Data Visualization«, 2006 © M. Friendly, 2006
3 William Playfair's visualizations (left to right)
Playfair: trade-balance time-series chart, published in his Commercial and Political Atlas, 1786 Public Domain
Playfair’s translation of Denis Francois Donnant’s (1805)Statistical account of the United States of America Public Domain
Playfair: Chart no. 3 from A Letter on Our Agricultural Distresses, 1822 Public Domain
Playfair: The statistical breviary, 1801 Public Domain
4 Dr. John Snow: »Map of cholera cases in Soho, London«, 1854 Public Domain
Dr. Robert Baker, »cholera map of Leeds«, 1833 Public Domain
Vendors public examples of map visualizations public
5 Minard: »Figurative Map of the successive losses in men of the French Army in the Russian campaign 1812–1813«, 1869 Public Domain
6 H. R. Sankey: »the termal efficiency of steam engines«, 1898 Public Domain
u/coob: »Apple's money, in and out – awesome chart«, 2013, https://imgur.com/gallery/fpGeLbd/comment/35630970/1 © u/coob 2013
9 sketches © GDIS
multi-tier column chart, https://www.ibcs.com/de/resource/multi-tier-column-chart/ © ibcs-a.org
10 J. Kohlhammer, D. U. Proff, A. Wiener: »Visaul Business Analytics«, 2. Auflage, 2018, Abb. 4-20 S. 149 © 2018 dpunkt.verlag GmbH
J. Kohlhammer, D. U. Proff, A. Wiener: »Visaul Business Analytics«, 2. Auflage, 2018, Abb. 4-21 S. 150 © 2018 dpunkt.verlag GmbH
11 J. Kohlhammer, D. U. Proff, A. Wiener: »Visaul Business Analytics«, 2. Auflage, 2018, Abb. 3-31 - 3-33, S. 78, 79 © 2018 dpunkt.verlag GmbH
12 multi-tier column chart, https://www.ibcs.com/de/resource/multi-tier-column-chart/ © ibcs-a.org
13 J. Kohlhammer, D. U. Proff, A. Wiener: »Visaul Business Analytics«, 2. Auflage, 2018, Abb. 3-12, S. 60 © 2018 dpunkt.verlag GmbH
J. Kohlhammer, D. U. Proff, A. Wiener: »Visaul Business Analytics«, 2. Auflage, 2018, Abb. 3-9, S. 57 © 2018 dpunkt.verlag GmbH
14 multi-tier column chart, https://www.ibcs.com/de/resource/multi-tier-column-chart/ © ibcs-a.org
wiring-chart, notes Public Domain
15, 16 IBCS® TOP TEN, https://www.ibcs.com/de/product/ibcs-top-ten-poster/ © ibcs-a.org
18 Reference unfortunately no longer traceable Pixabay.com
19 BI-Cube © GDIS